Did you know that e-commerce continues to be the biggest growth driver for the direct marketing purchase channel? What makes this the fastest growing channel? How are mainstream marketers using the channel? What does the future hold? Find out with Beauty Retailing Direct Marketing - a comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level.

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© 2013 Kline & Company, Inc.
www.KlineGroup.com
A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed
examination of the competitive landscape at the retail level. Sales performance for the channel as a
whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is
provided for 27 product categories.
E-commerce continues to be the biggest growth driver for this channel, increasing at a CAGR of 26.0%
between 2005 and 2010 and now accounts for the second largest portion of the direct marketing cate-
gory, after person-to-person.
This report will address:
I What makes this the fastest growing channel?
I How are mainstream marketers using the channel?
I What is the role of flash/private sales websites in the channel?
I What does the future hold?
Beauty Retailing Through
U.S. Direct Marketing
Base Year: 2012
Table of Contents:
CHANNEL DEVELOPMENTS:
A brief summary of market activity and key trends that affected the channel during the past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and a description of subclasses within the channel.
SALES BY SUBCLASS:
An overview of sales, developments, and key trends in the channel’s subclasses.
OUTLOOK:
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary
on issues and trends likely to influence the performance of the channel and its various categories in the
future.