Kenny Lauer

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Kenny is a customer strategist at heart. Yes, he specializes in Marketing strategies and Digital Experiences (both face-to-face and remote) but his real goal is to use tech and engagement to ultimately drive the right behavior. Kenny currently leads Marketing & Digital at the Golden State Warriors. He oversees all digital strategies and all day to day management of marketing, game operations, youth basketball camps, and retail. In addition, he drives all experience and ideation initiatives related to Oracle Arena and future development for the team’s arena in San Francisco. Kenny is also an active member of • The Academy of Television Arts & Sciences, Interactive Media Peer Group (E

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Kenny Lauer

GSX physical event to virtual event

Social strategy for events

Building the digital events team of the future

Stories, games and origami unicorns remote engaging in our participatory world

Using Social Media At B-to-B Events: Oh Yes You Can

30 Social Media Ideas in 30 Minutes [ Ragan Social Media Summit - June 11, 2010 ]