1. Personal, private, professional: surviving
social media Mathias Klang @klang67

2. I’m a geek.

3. Technology: history & dystopia

4. hollerith

9. What is social media?

10. Revolution or breakfast?

11. revolution?

12. Twitter? Isn’t
that where
everyone talks
about what
they had for
breakfast?

13. Neo-optimists vs neo-pessimists

14. Social media…At its most basic sense, social media is a shift in
how people discover, read and share news, information and
content. It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is
the democratization of information, transforming people from
content readers into publishers.
(Wikipedia, May 2009)

15. 2006

16. "Out of this anarchy…
what was governing
the infinite monkeys
now inputting away on
the Internet was the
law of digital
Darwinism, the survival
of the loudest and most
opinionated.”
Andrew Keen: Cult of the amateur
(2007)

17. “My fear is that these technologies are
infantilising the brain into the state of
small children who are attracted by
buzzing noises and bright lights, who
have a small attention span and who
live for the moment.” Prof. Susan

18. How we got where we are

19. Digitalization 
Internet 
WWW 
Fixed cost connections 
Storage Costs 
web2.0 
Devices 
Social Media 

20. Blogger 1999
Google 1999
End of communications monopoly

21. Normalizing the abnormal

22. Silly? Harmful?

23. Players compete to find the most unusual and original location in which
to play… Rigidity of the body must be maintained to constitute good
That’s Good planking planking.

25. Social control &
change through technology

26. What we need to know about technology

27. Anything that is in the world when you’re born is
normal and ordinary and is just a natural part of the
way the world works. Anything that’s invented between
when you’re fifteen and thirty-five is new and exciting
and revolutionary and you can probably get a career in
it. Anything invented after you’re thirty-five is against
the natural order of things.
Douglas Adams

28. Only technology
(spot the ethical dilemma?)

29. Social media is performance lifestyle

30. My amazing coffee

31. Facebook made me do it!
Not an excuse – but a reality

32. Technology, licenses & lack of social
responsibility

33. if you're not paying for something, you're not the
customer; you're the product being sold

34. Law without infrastructure

35. What do the people who control what
we can do, think?

36. What will they let us think?

37. A Squirrel Dying In
Your Front Yard May
Be More Relevant To
Your Interests Right
Now Than People
Dying In Africa
Mark Zuckerberg

38. Jonas cuts his hand

39. Medical news

40. Others in the room?
Took the photo & uploaded

41. Commented image

42. Silent majority?

43. The networked society?

44. Wtf? How did this
happen?

45. Are we stupid?

46. Ignorant?

47. Accident?

48. In case of emergency
Photograph the event
Tweet the photo
Update your Facebook status
Call Emergency Services

49. Network effect:
Bad news
travels fast

50. The de-contextualization of information: the
Spanish doctor

51. Who will fix it?

52. What will the law do?
PUL, Autonomy, Regulation by proxy

53. Privacy & the end of compartmentalization

54. The problem
with autonomy

55. Surveillance
Sousveillance
autoveillance

56. What organizations doing?

58. Creating policies, ignoring reality
“personlig inte privat”

59. The futures of social technology

60. personalization

61. Walled gardens
life as a digital sharecropper

62. New dependencies (tics, not addiction)

63. So…, closing thoughts…

64. Don’t forget the squirrels

65. Policy is
not enough

66. In a network: silence is
acquiescence

67. Think. Please think.

68. THANKS!

69. Mathias Klang
klang@ituniv.se or @klang67
www.digital-rights.net
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