3. Research Design Definition Types of Basic Research Designs Exploratory Research Table 3.2 Table 3.1 Fig 3.4 Fig 3.3 Figure 3.2 Research Design: An Overview Application to Contemporary Issues Technology Ethics International Be a DM! Be an MR! Experiential Learning Opening Vignette What Would You Do?
4. Descriptive Research Causal Research Tasks Involved in Research Design Formulation Figs 3.5 & 3.6 Cross-Sectional Longitudinal Table 3.3 Relationship Among Exploratory, Descriptive and Causal Research Fig 3.7 Fig 3.8 Figure 3.2 Research Design: An Overview (continued) Application to Contemporary Issues Technology Ethics International Be a DM! Be an MR! Experiential Learning Opening Vignette What Would You Do?
5. Figure 3.2 Research Design: An Overview (continued) Informational Value and the Cost of Marketing Research Budgeting and Scheduling the Project Marketing Research Proposal Application to Contemporary Issues Technology Ethics International Be a DM! Be an MR! Experiential Learning Opening Vignette What Would You Do?
6. Figure 3.3 Steps Leading to the Formulation of a Research Design Define the Marketing Research Problem Develop an Approach to the Problem Formulate the Research Design Figure 3.3. Steps Leading to the Formulation of a Research Design
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9. Figure 3.4 A Classification of Market Research Designs Research Design Exploratory Research Design Causal Research Conclusive Research Design Cross-Sectional Design Descriptive Research Longitudinal Design Figure 3.4. A Classification of Market Research Designs
12. Table 3.2 A Comparison of Basic Research Designs
13. Table 3.2 A Comparison of Basic Research Designs (Cont.)
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20. Figure 3.6 Cross Sectional vs. Longitudinal Designs Sample Surveyed at T 1 Sample Surveyed at T 1 Same Sample also Surveyed at T 2 Cross Sectional Design Longitudinal Design Time Figure 3.6. Cross Sectional vs. Longitudinal Designs T 1 T 2
21. Table 3.3 Relative Advantages and Disadvantages of Longitudinal and Cross-Sectional Designs
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24. Figure 3.8 Tasks Involved in a Research Design Define the Information Needed Design the Exploratory, Descriptive, and/or Causal Phases of the Research Specify the Measurement and Scaling Procedures Construct a Questionnaire Specify the Sampling Process and the Sample Size Develop a Plan of Data Analysis Figure 3.8. Tasks Involved In a Research Design