Interactive online marketing campaign for local Aveda Institutes. Selected to present, as top of the class campaign in New Media Drivers License, MSU Summer 2011.
7. Cross Platform Goal : Increase awareness on all three social media platforms and get interaction from key audience.
8. Measuring Success Adwords – Google Analytics, measure conversions of website traffic Facebook – Increased likes, check-ins and interaction Twitter – Increase followers, updates and klout score YouTube – Increase in subscribers, viewers
9. Timeline Widgets – immediately AdWords Campaign – 1 year test with close monitoring and tweaking to reach optimal success. Reevaluate after 1 year and continue for another. Cross Platform – 1 month posting, 2 week voting.
Notas do Editor
Encourage current followers to post photos to enter to be a part of Douglas J Makeover Challenge – Facebook and Twitter Winners announced on Facebook and Twitter Student video makeovers – upload to YouTube Channel People vote on http://www.avedainstitutesdouglasj.com/ - a link shown at the end of each video and in the comments section Students & make-over winners share link to get votes in order to win salon services for the year for guest, and beauty school essentials for stylist Final winners announced on Facebook & Twitter
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