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Luxury Markets
Karen Joanny, Sophie Latour & Amy Wong
Marché Mondial du luxe
Selon une étude de la fondation Altagamma qui regroupe les grands noms du luxe italien, le marché mondial de luxe devrait
     enregistrer une croissance de 6% à 7% en 2012 pour dépasser la barre des 200 milliards d'euro.

La chine continue a être le moteur de la croissance avec un taux de progression prévue entre 18% et 22. Accélération de la
     croissance + 15-20% est observé en Inde "éternelle promesse du marché du luxe".

En dehors de l’ Espagne, et l’Italie – pays tous deux désormais entrés en récession – et du Japon, « le marché des produits haut
      de gamme croît significativement dans le monde entier », indique par ailleurs Armando Branchini, secrétaire général de
      Fondation Altagamma.
Au final, la croissance du marché du luxe devrait être comprise entre 5 et 7% dans la région Amériques, entre 2 et 4% en Europe
      et entre 0 et 2% au Japon.

A moyen terme, la croissance du marché mondial du luxe devrait se poursuivre à un taux moyen de 7 à 9% par an. Ce dernier
    pouvant atteindre selon les estimations 235-240 milliards d’euros en 2014.
Luxe in China


       The Luxury market is a sector that is growing
       in the world.
       The lastest survey conducted in October by
       Bain &Compagny, the luxury market globally is
       expected to increase 10 to 12% in 2012

       Asia and especially China are driving this
       growth.

       Luxury brands have quickly understood the
       importance of "accompany" Chinese tourists
       when traveling
Louis Vuitton in China
               The famous French brand Louis
               Vuitton has conquered the Chinese
               market of luxury in China 20 years
               ago.

               Said Olivier Vérot site marketing china,
               " a Louis Vuitton bag is a perfect gift
               for a man his mistress"

               Buy French Wine is stylish ans symbol
               of independance for young chinese.

               One might think that Louis Vuitton
               brand owned by LVMH Bernard
               Arnault, has launched its range of
               wines in China. In fact, it is a Louis
               Vuitton by Xavier Vuittonwhich owns a
               vineyard in Provence and his son
               Quentin Louis
               They have created a range of wine
               XLV which contains many codes
               French luxury for the Asian market
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Net lit google drive collaboration

  • 1. Luxury Markets Karen Joanny, Sophie Latour & Amy Wong
  • 2. Marché Mondial du luxe Selon une étude de la fondation Altagamma qui regroupe les grands noms du luxe italien, le marché mondial de luxe devrait enregistrer une croissance de 6% à 7% en 2012 pour dépasser la barre des 200 milliards d'euro. La chine continue a être le moteur de la croissance avec un taux de progression prévue entre 18% et 22. Accélération de la croissance + 15-20% est observé en Inde "éternelle promesse du marché du luxe". En dehors de l’ Espagne, et l’Italie – pays tous deux désormais entrés en récession – et du Japon, « le marché des produits haut de gamme croît significativement dans le monde entier », indique par ailleurs Armando Branchini, secrétaire général de Fondation Altagamma. Au final, la croissance du marché du luxe devrait être comprise entre 5 et 7% dans la région Amériques, entre 2 et 4% en Europe et entre 0 et 2% au Japon. A moyen terme, la croissance du marché mondial du luxe devrait se poursuivre à un taux moyen de 7 à 9% par an. Ce dernier pouvant atteindre selon les estimations 235-240 milliards d’euros en 2014.
  • 3. Luxe in China The Luxury market is a sector that is growing in the world. The lastest survey conducted in October by Bain &Compagny, the luxury market globally is expected to increase 10 to 12% in 2012 Asia and especially China are driving this growth. Luxury brands have quickly understood the importance of "accompany" Chinese tourists when traveling
  • 4. Louis Vuitton in China The famous French brand Louis Vuitton has conquered the Chinese market of luxury in China 20 years ago. Said Olivier Vérot site marketing china, " a Louis Vuitton bag is a perfect gift for a man his mistress" Buy French Wine is stylish ans symbol of independance for young chinese. One might think that Louis Vuitton brand owned by LVMH Bernard Arnault, has launched its range of wines in China. In fact, it is a Louis Vuitton by Xavier Vuittonwhich owns a vineyard in Provence and his son Quentin Louis They have created a range of wine XLV which contains many codes French luxury for the Asian market