The LinkedIn Marketing Value a Supply Chain Tech Company Gained From Get LinkedIn Help

Linkedin.com/in/kristinajaramillo
Program Value Presentation
1Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Supply Chain
Technology Company

Linkedin.com/in/kristinajaramillo 2Kristina@GetLinkedInHelp.com @GetLinkedInHelp
Value 1 Gained: Network Expansion
Growth in Targeted & Relevant Connections & Companies
Like…

Company Ocean Freight Shipment Size
Less than 200 shipments - 38% 200 - 500 shipments - 18%
500 to 1500 shipments - 17% 1500+ - 17%
Partners and No Panjiva Info

Deep and Wide
Director – LA
Supply
Chain
VP
Logistics
Director of
Operations
474
Shipments

(Deep and Wide)
2 Logistics
Managers Director –
Supply Chain
Analytics
Operations
Manager
Inbound
Logistics
Manager
500+ shipments

Level of New Connections
VP - 17%
Director 35%
Manager - 25%
CEO/CFO/COO -15%
Operator Level and
Potential Partners - 7% 7

Value 2 Gained: Thought Leadership Positioning
By Issues
Driving costs out of
the chain
Focused on scaling
the supply chain
SKU Visibility

Likers Include:

Because of this
content we’re
engaging with:

The Global Distribution
& Logistics Finance
Manager Shared This
With:
 GE Healthcare CFO
Global Supply Chain
 GE Healthcare Global
Supply Chain
Strategy Manager
 GE Healthcare
Distribution Finance
Manager
 GE Healthcare Global
Logistics Finance
Manager
 Distribution
Operations Manager

Instead of Just Getting Views,
Likes and Comments the
Content and Positioning is:
Driving Next Step
Actions
Increased Prospect
Compliance
Momentum
Supporting the
challenger sale
and driving
change.
Helping get meetings
with companies like
Torin Jack. Instead
of educating during a
meeting, sales had a
higher level
discussion.

Value 3 Gained: Community Building
After figuring out the right “big idea” theme – 50%
conversion and 50% group growth within 1 ½ weeks

Companies Inside the Schneider Group

Company Shipment Size
<200 - 10% 200 - 500 - 20%
500 - 1500 - 15% 1500+ - 15%
Influencers / Potential Partners

Value 4 Gained: Relationship Building

 Largest industrial jacks manufacturer
 Used content and LinkedIn to connect with the
C-Suite to move conversations forward when
other efforts stalled. A sales meeting was
requested before our client’s Head of Accounts
even asked for one.
 Sales team didn’t have to do a strong push for
the need for technology to manage the import
process. They already saw the need from the
provided content. Torin just needed to see how
the technology would work for them.
Can Become a $1M
Sales Opportunity

The Global Distribution & Logistics Finance Manager:
• Liked our client’s article on how retailers need to adopt a
digital model as Amazon is now controlling their own
ocean freight.
• Shared our client’s “Amazon” article with the Global
Supply Chain CFO, Global Supply Chain Strategy
Manager, Distribution Finance Manager, Global Logistics
Finance Manager and the Distribution Operations
Manager
• Connected with Ian to learn more about the digital model.
• Joined the End-to-End Digital Inbound Logistics Group
• Mentioned that they are actively seeking TMS solutions
• Expressed interest in talking with Ian and learning more
about what they should be doing with their TMS
These signals add up to 1 hot sales
qualified opportunity
Can Become a
$500K+ Sales
Opportunity

Value 5 Gained: Revenue Opportunities
Utilizing the training we have provided to the sales organization, sales made
the connection on LinkedIn and gained immediate interest from the prospect.
Marketing then pre-loaded the sales conversation by sharing relevant content
and encouraging the prospect to join the “End-to-End Digital Inbound
Logistics” group so he’s coming to the call educated!
Sales was able to gain commitment with just 1 meeting and the
revenue opportunity can be $35K to $100K+

The LinkedIn Marketing Value a Supply Chain Tech Company Gained From Get LinkedIn Help

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The LinkedIn Marketing Value a Supply Chain Tech Company Gained From Get LinkedIn Help