6. Reboot Your Job Search - This Is How
Why it Matters: Job Search, Career Management, Encore Careers
Screen
Profile
Key Touch Points
Digital Makeover = Interview &
+ Professional Reference Check
Reputation
Hire
7. Reboot Your Job Search - This Is How
It’s Important ‘Cause…
Over 50% of employers currently search social
media sites to research job candidates
Mobile technology and social networking have
shifted the whole job search paradigm
The LinkedIn Profile is the resume of
the future present
8. Reboot Your Job Search - This Is How
Brand Message Architecture
Communciate your brand to colleagues, prospective
Your Profile = employers, partners and others in your personal/professional
network
Energized
Cultivate smarts, dynamic interchange, growth and contribution
Relationships
Connect with an expert, YOU!
Value to
Viral distribution
Network Change how you connect with your network and the world
As an expert, you are driven to: Perform, Partner, Lead
Your Focus
You digitally engage your contacts and professional community
9. Reboot Your Job Search - This Is How
Aim for results
Get Your
Create Your Brand
Toolkit
Implement
Your Digital
Makeover
10. Reboot Your Job Search - This Is How
Use keywords in your headline
Update your status frequently
Fill in all links and your Twitter account
Customize your link
Take full advantage of 2,000 character limit in your summary
11. Reboot Your Job Search - This Is How
LinkedIn Secrets
Connect to people who are
out of your network by joining
groups they are in
Find people who’s information is
private through Google in this
format:
“President at Platt Electric" LinkedIn
12. Reboot Your Job Search - This Is How
LinkedIn Jobs and Twitter
Find jobs in LinkedIn
Twitter – Micro-blog, rapid
growth
Both accessible via PC,
laptop or SmartPhone
13. Reboot Your Job Search - This Is How
Blog
Enhance your visibility with
recruiters, hiring managers
Build credibilty in your profession
Regularly update with content
Can auto-tweet your blog posts
14. Reboot Your Job Search - This Is How
Facebook Profile
Integrated Social Network
Linkedin Profile
www Personal Website
YouTube Videos
You
Twitter Profile & Tweets
Blog Posts
15. Reboot Your Job Search - This Is How
Achieving Critical Mass in Your Social Network
50 to 75 successful friends, former colleagues
16. Reboot Your Job Search - This Is How
Checking Results
Top of
the fold!
18. Reboot Your Job Search - This Is How
Here’s your checklist
Examine your digital reputation in Google and bing
Get a digital photo headshot from professional photographer
Set up accounts on social networking sites
Set up Google Alerts
19. Reboot Your Job Search - This Is How
Here’s Your Checklist
Get a blog or comment on someone else’s blog
Buildout and update your profiles on social networking sites
Get your domain name and personal website
Measure your results on Google Analytics
20. Reboot Your Job Search - This Is How
Your Bridge to Success: 6 Month Digital Makeover
Months 1-3 Months 3-6
Search for and clean-up digital dirt Build up your profile
Secure your personal domain name Automate content publishing process
Get a personal website Tweak SEO for visibility in Google, etc.
Go with LinkedIn, consider blogging, Twitter and other Monitor your progress in Google, Google Alerts
social networks
First 3 Months Second 3 Months
Present Making Future
State Greater Brand Awareness Increased Brand State
Progress
Integration
21. Reboot Your Job Search - This Is How
BoomerCompass, LLC
WEB: www.boomercompass.com
BLOG: www.boomercompass.com/blog
TWITTER: twitter.com/boomercompass