1. Why did I delete
the mironi app?
Kittt

2. What’s mironi?
The user can share the song and related
information such as the favorite song, musician
and mindcasting with others
 Type
The Social Music Player App
 Launched
May 2, 2011
 Founder
Ethan Lee, CEO of JJS media

3. Gamification in mironi
1) Points
Measure the popularity
 Social networking points
I.
Number of friends
II. Number of comments
- Comments are written by others on my feeds
 Skill points
I.
Number of ‘♥’
- ‘♥’ is given by others on my feeds

4.  Experience points
I.
Number of playing music
- Playing music from mironi player is classified
according to subject
• All
• Musicians
• Titles

5. 2) Leaderboards
 Infinite leaderboards
I.
A player where he ranks compared to others in music or
musician categories
II.
With the truly competitive, a straight leaderboard can be
a powerful motivation.
Ex> Top 50 players in ‘Epik high’ category

6. 3) Badges
I.
Mironi badges are main characteristic
II.
Mironi badges have good designs and various kinds
III. Discover badges, which are given by experience you had
within Mironi

7.  Various kinds of Badges
1
2
3
Newbie
If you join the Mironi, you will
get this badge
The Fan
If you listen to the song of a
certain singer more than
others, you will get this badge
Gangnam
Style
If you had listened to Psy’s
‘Gangnam Style’ song in
Gangnam, you would have
got this badge

8. Nevertheless the mironi has gamification,
Why did I delete this app?

9. Reason 1 : Gaming the system
I unfairly used the mironi app to collect badges and to be ‘Best
Fan’ more than others. Nonstop playing music etc…
( Best fan title is given to a user who has played the most each
songs and musicians)
Alternative>> Grooveshark’s System
In case that a user contiously
listens to only one song, this
system stops playing the song
and recommends other songs.

10. Reason 2 : Challenges and rewards
I.
Beginners and masters are little different in rewards
II.
There is a limit to the amount of badges and points, then the
mironi increasingly grow boring
III. Few challenges and rewards for masters
Alternative>> Provide unique badges and Events
For example, the mironi can give ‘Epik High
10th debut anniversary badge’ to Top 20
players in ‘Epik high’ category on Oct. 23,
2013.

11. Source

Gamification by design
- by Gabe Zichermann, Chrisopher cunningham

https://itunes.apple.com/us/app/mironi-what-my-friendsare/id500671636?mt=8

http://grooveshark.com/#!/

http://mironi.pl

http://www.koreatimes.co.kr/www/news/biz/2013/01/37
3_128732.html