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Introducing our New Funnel Report and How to Fix Your Leaky Acquisition Funnel

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Our new Funnel Report is too exciting to keep to ourselves. You’ll love the new features, and we can’t wait to show you.

We’ll give you a hint: One of them is comparing different funnels with one click.

You’ll have to see it for yourself!

In this webinar, we’ll show you what’s new, and how to answer your most complex conversion questions using our new Funnel Report.

Truth be told, acquisition funnels can get pretty leaky. It’s getting easy to get people to visit, but somewhere along the buying cycle, most of them bail.

And that’s okay. We all start with leaky funnels.

The first step is knowing which stages of your funnel are broken. In just about every business, one of the stages is a giant black hole, letting customers (and revenue) escape.

In this webinar, you’ll learn:

- What’s new with the Funnel Report, and how you can use it to find conversion roadblocks
- How to identify the stages of your funnel, and what kinds of funnels to measure--with real examples for SaaS industries
- An overlooked way to increase your landing page conversion rate without changing a thing

Publicada em: Marketing
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Introducing our New Funnel Report and How to Fix Your Leaky Acquisition Funnel

  1. 1. How to Fix Your Leaky Acquisition Funnel Ryan Salomon
  2. 2. @Kissmetrics #KissWebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Ryan is the Kissmetrics Product Manager and Specialist. Prior to Kissmetrics, he learned web development at Dev Bootcamp and was a marketer himself at a digital agency. Ryan is a native of New Orleans, Louisiana, which means he’s a huge Saints and LSU fan. When not working, you can find him in sports arguments like “Who is the greatest quarterback of all-time?” Answer: Of course, Drew Brees. RYAN SALOMON Product Manager, Kissmetrics @Kissmetrics
  4. 4. 1 2 New Funnel Features Why is funnel optimization important? Table of Contents 3 4 Where to start with funnels Process of improving those funnels
  6. 6. 1 Increase conversion rate from beginning to end of funnel2 Increase number of people entering funnel Why is funnel optimization important? 2 ways to increase conversion
  7. 7. Introducing the new Funnel report
  8. 8. 1 2 Compare Funnels Quickly Create Funnel Steps Using And/Or Logic List of New Features 3 4 5 Drag & Drop Did Not Do Step in Funnel Connect Property to Events
  9. 9. 1 2 Compare Funnels. Is Signed Up or Demo Requested better conversion-wise? Take a step back. List your funnels. For KM: Signed Up or Demo Requested is a key step Where to start and how to improve funnels 3 4 5 Where am I seeing the biggest dropoff? What are my options for improving that step? Come up with a few options. Implement. Test.
  10. 10. Step 1 of process is listing + creating your funnel
  11. 11. Step 2 is figuring out where drop-offs occur + selecting focus
  12. 12. Lets dig deeper into this funnel
  13. 13. How is funnel affected by the add’l steps?
  14. 14. How does funnel perform for feature A?
  15. 15. For feature B?
  16. 16. What if they used neither feature?
  17. 17. Can also narrow in by connecting property to event
  18. 18. Don’t forget to segment to get even deeper
  19. 19. No ideas for improving funnel?
  20. 20. Some users enjoy giving feedback when they have time
  21. 21. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  22. 22. RYAN SALOMON Product Manager, Kissmetrics rsalomon@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?