Our new Funnel Report is too exciting to keep to ourselves. You’ll love the new features, and we can’t wait to show you. We’ll give you a hint: One of them is comparing different funnels with one click. You’ll have to see it for yourself! In this webinar, we’ll show you what’s new, and how to answer your most complex conversion questions using our new Funnel Report. Truth be told, acquisition funnels can get pretty leaky. It’s getting easy to get people to visit, but somewhere along the buying cycle, most of them bail. And that’s okay. We all start with leaky funnels. The first step is knowing which stages of your funnel are broken. In just about every business, one of the stages is a giant black hole, letting customers (and revenue) escape. In this webinar, you’ll learn: - What’s new with the Funnel Report, and how you can use it to find conversion roadblocks - How to identify the stages of your funnel, and what kinds of funnels to measure--with real examples for SaaS industries - An overlooked way to increase your landing page conversion rate without changing a thing

1. How to Fix Your Leaky
Acquisition Funnel
Ryan Salomon

2. @Kissmetrics
#KissWebinar
@thuelmadsen

3. Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a KISSmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Ryan is the Kissmetrics Product Manager and Specialist. Prior to
Kissmetrics, he learned web development at Dev Bootcamp and
was a marketer himself at a digital agency. Ryan is a native of
New Orleans, Louisiana, which means he’s a huge Saints and
LSU fan. When not working, you can find him in sports
arguments like “Who is the greatest quarterback of all-time?”
Answer: Of course, Drew Brees.
RYAN SALOMON
Product Manager, Kissmetrics
@Kissmetrics

4. 1
2 New Funnel Features
Why is funnel optimization important?
Table of Contents
3
4
Where to start with funnels
Process of improving those funnels

5. WATCH WEBINAR RECORDING NOW

6. 1
Increase conversion rate from beginning to end of funnel2
Increase number of people entering funnel
Why is funnel optimization important? 2 ways to increase
conversion

7. Introducing the new
Funnel report

8. 1
2 Compare Funnels Quickly
Create Funnel Steps Using And/Or Logic
List of New Features
3
4
5
Drag & Drop
Did Not Do Step in Funnel
Connect Property to Events

9. 1
2 Compare Funnels. Is Signed Up or Demo Requested better
conversion-wise?
Take a step back. List your funnels. For KM: Signed Up or
Demo Requested is a key step
Where to start and how to improve funnels
3
4
5
Where am I seeing the biggest dropoff?
What are my options for improving that step?
Come up with a few options. Implement. Test.

10. Step 1 of process is listing + creating your funnel

11. Step 2 is figuring out where drop-offs occur + selecting focus

12. Lets dig deeper into this funnel

13. How is funnel affected by the add’l steps?

14. How does funnel perform for feature A?

15. For feature B?

16. What if they used neither feature?

17. Can also narrow in by connecting property to event

18. Don’t forget to segment to get even deeper

19. No ideas for improving funnel?

20. Some users enjoy giving feedback when they have time

21. LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing

22. RYAN SALOMON
Product Manager, Kissmetrics
rsalomon@kissmetrics.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?