Everyone wants to grow, but most companies struggle to find the "secret sauce" to unlocking breakout growth. What do fast-growing companies know and do that the rest of us miss?
In this webinar, Morgan Brown, author of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success will show you exactly how fast-growing companies organizing themselves and operate to find win after win, fueling their impressive growth curves.
4. Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Morgan Brown is the COO of Inman News, the leading
business intelligence source for real estate. A digital
marketing veteran with 17 years helping early stage
companies find traction and breakout growth, he
launched GrowthHackers.com with Sean Ellis.
MORGAN BROWN
Author, Hacking Growth
@morganb
6. 1 The Three Pillars of Growth
Figuring out what customers want
Instrumenting your product
Building a Growth Model
Finding your North Star
2 Must-Have Product
3 Organize for Growth
TABLE OF CONTENTS
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ID growth opportunities
Running the growth process
4 Growth Process
11. #Kisswebinar
Ultimately, retention curves are your best measure of whether your
product is ‘Must-Have’ or not.
0
1 3 7 14 30
Days Since App Install
PercentageofUsersStillActive
60 90
20
40
60
80
100
Top 10 Apps
Next 50 Apps
Next 100 Apps
Next 5,000 Apps
12. Jack Dorsey
Co-founder Twitter, Square
One of my greatest lessons in
starting and running Twitter and
Square is how important it is to
instrument all usage.
“
13. For the main content you can use the previous slide with the top bar or this all
white slide
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14. NORTH STAR METRIC
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Bad NSM
Measures Price Paid:
MRR, Paid Seats
Good
Measures Value:
DAU, Messages Sent
Better
Indicates PMF:
Messages per team
https://growthhackers.com/slides/numbers-that-actually-matter-finding-your-north-star
15. BUILD A GROWTH MODEL
http://firstround.com/review/indispensable-growth-frameworks-from-my-years-at-facebook-twitter-and-wealthfront/
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20. "The idea was basically to look at all the possible things to learn about
what influences how Facebook grows, and focus on those metrics.”
– Javier Olivan, Facebook
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