Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing
•
2 gostaram•1,319 visualizações
This document summarizes a webinar about repurposing content for search engine rankings and traffic. The webinar discusses finding existing content that needs updates, using semantic linking to update articles, collaborating with other marketers to contribute to articles, and ways to promote updated content such as building referral networks and getting backlinks. Attendees are encouraged to turn their body of work into a blog and book for more exposure.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing
Semelhante a Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing (20)
Mais de Kissmetrics on SlideShare
Mais de Kissmetrics on SlideShare (19)
Último
Último (20)
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less Time through Repurposing
- 1. The Advanced Class! Repurpose, Rank and Rule! ANDY CRESTODINA, ORBIT MEDIA STUDIOS
- 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Andy has been in the web design and interactive marketing space since January of 2000. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. ANDY CRESTODINA Strategic Director, Orbit Media Studios @crestodina
- 4. WATCH WEBINAR RECORDING NOW
- 5. #Kisswebinar
- 7. How to turn your email into high ranking content
- 8. Would you mind answering this question?“
- 9. #Kisswebinar Email asking a question
- 10. #Kisswebinar Invitation to contribute to a roundup
- 11. “ Sure! Here are a few thoughts. Is this helpful? ” Would you mind answering this question?
- 13. #Kisswebinar
- 14. Would you mind answering this question? “ Sure! Here are a few thoughts. Is this helpful? ” Wow! This is amazing. Thanks so much! “
- 15. #Kisswebinar
- 16. Fast forward three years... #Kisswebinar
- 17. #Kisswebinar 68 questions answered from round ups 76 questions answered from email interviews 27 questions answered from clients and friends 171 total questions and answers +!
- 18. #Kisswebinar
- 31. source: How to turn email into high ranking articles!
- 32. Never waste a good conversation by having it in private...“
- 33. Write for the prospects in your sales funnel
- 34. Transactional Sales Consultative Sales Quick decisions One decision maker price, timing, reviews Long sales cycle Multiple decision makers expertise, trust, recommendations
- 35. Thanks for the proposal. But what if something like X happens? “
- 36. Thanks for the proposal. But what if something like X happens? “ My team is wondering, how would your team handle situation X? ”
- 37. Thanks for the proposal. But what if something like X happens? “ My team is wondering, how would your team handle situation X? ” Good meeting yesterday. But I’m still a bit unclear about X. “
- 38. #Kisswebinar The questions our prospects often ask The most common questions...
- 39. How can you protect my current rankings? “
- 40. How can you protect my current rankings? “ Good question. I’ll explain… ”
- 43. How can you protect my current rankings? “ I’m glad you asked. I’m sending you a link. ”
- 44. How can you protect my current rankings? “ I’m glad you asked. I’m sending you a link. ” Looks like you’ve got that covered! “
- 47. I wish I knew more civil engineers who work for the City of Cleveland...“
- 50. How many people do planning for interior design projects in Tulsa?“
- 53. Who is involved in commercial real estate decisions for healthcare companies in Atlanta? “
- 56. Social media is the world’s greatest phonebook. “
- 57. A few LinkedIn tips...
- 58. Who to connect with on LinkedIn?
- 59. LinkedIn is a marketing platform
- 62. Collaborate with prospects and potential partners #Kisswebinar
- 63. #Kisswebinar YOU YOUR PROSPECTS Traditional blogging Account-based marketing source: Zero-Waste Marketing, Orbit Media
- 66. Sonia Simone CCO, Copyblogger Media Don’t take shortcuts; they take too long.“
- 67. How to Collaborate on Content For quality, traffic, and fun!
- 69. Hi, Jen! Would you like to contribute a quote to this article? “
- 70. Hi, Jen! Would you like to contribute a quote to this article? “ Sure, Andy! No problem. How does this sound? ”
- 71. Hi, Jen! Would you like to contribute a quote to this article? “ Sure, Andy! No problem. How does this sound? ” This is perfect. Thanks, Jen! I’ll let you know when this is live... “
- 73. source: How to Write a Testimonial #Kisswebinar
- 74. When you say it, it’s marketing. When they say it, it’s social proof.“
- 82. How many people are waiting for your article to go live? Make sure it’s not zero. “
- 84. An ally in creation is an ally in promotion. “
- 86. If you’re not making friends, you’re doing it wrong. “
- 87. Update Existing Content REPURPOSING FOR RANKINGS AND TRAFFIC
- 88. Which articles need a little love? #Kisswebinar
- 95. Brian Dean Backlinko If all of my content is up to-date and ranking where I think it should be, I’ll write something new. If not, I’ll update and relaunch an old post. “
- 98. Find and use the semantically connected words and phrases.“
- 102. #Kisswebinar FIND AND USE THE “SEMANTICALLY LINKED” PHRASES internal links internal linking SEO internal linking strategy SEO internal links hyperlinks link juice external links anchor text Internal linking SEO best practices Internal links vs external links Wordpress, drupal structure analysis internal linking example internal linking structure for SEO in html benefits of importance of examples of recommendations tips value
- 103. internal links internal linking SEO internal linking strategy SEO internal links hyperlinks link juice external links anchor text Internal linking SEO best practices Internal links vs external links Wordpress, drupal structure analysis internal linking example internal linking structure for SEO in html benefits of importance of examples of recommendations tips value #Kisswebinar FIND AND USE THE “SEMANTICALLY LINKED” PHRASES
- 104. Target the topic. Not just the phrase. “
- 111. You don’t need 1000 articles. You need 100 great articles.“
- 113. WARNING! Do not change the URL #Kisswebinar
- 115. Getting links to the articles that need them the most LINK, LINK. NUDGE, NUDGE.
- 117. The Ultimate Audit... Low traffic, high converting posts!
- 120. Hey would you like to contribute to my post? “
- 122. Hey would you like to contribute to my post? “
- 125. Sure! How about something about marketing collaboration? ” Hey would you like to contribute to my post? “
- 126. Sure! How about something about marketing collaboration? ” Sounds great, buddy! “ Hey would you like to contribute to my post? “
- 129. Referring domains with partial/exact match of anchor text and keyphrase Source: Ahrefs #Kisswebinar
- 131. Content as a networking tool
- 137. Delegate Content Promotion Document, then hand it off #Kisswebinar
- 140. Just add it to the “Promotables” list!
- 141. Big Time Repurposing
- 142. Your “Lifetime Body of Work” LBOW
- 143. The “Andypedia” LBOW
- 144. The “Andypedia” è The Blog ! LBOW
- 145. The “Andypedia” è The Blog è The Book ! LBOW
- 147. LEARN MORE NOW Get, keep and grow more customers with Kissmetrics Customer Engagement Automation
- 148. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? ANDY CRESTODINA Strategic Director, Orbit Media Studios @crestodina andy@orbitmedia.com
- 159. KISSMETRICS PRICING #Kisswebinar THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? ANDY WYATT Product Manager, Kissmetrics awyatt@kissmetrics.com