3 email marketing funnels that keep users coming back

Kissmetrics Webinar Series
“3 Email Marketing Funnels That Will Get Your Audience More Engaged"
The webinar starts at 10am Pacific Time
Slides and Recording will be sent out within 24 hours of the webinar
Q&A after the presentation, but feel free to enter questions as they come up
10min Demo of Kissmetrics Analytics after the Q&A

3 Email Marketing Funnels That Will
Get Your Audience More Engaged
CEO, GROWTH LABS ACADEMY

@Kissmetrics
#Kisswebinar
@thuelmadsen

Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Clayton has built 2 multi-million dollar marketing brands
from scratch with no investment.
He’s been in the digital marketing, coaching, personal
branding and search engine optimization industry for over
10 years.
CLAYTON WOOD
CEO, Growth Labs Academy
@claytonwwood

@claytonwwood
#Kisswebinar
@claytonwwood

1
Shopping Cart Abandonment Funnel Stack
2
Onboarding Workflow
3
Reengage & Keep Your List Opening
TABLE OF CONTENTS
#Kisswebinar
How to Create an Onboarding Email Funnel [From Scratch]
Core Principles of Email Funnels You Are Probably Missing
4
5

How to Use
GENERAL GUIDELINES AND TOOLS

My Commitment To You
#Kisswebinar

Core Principles of Email Funnels
#Kisswebinar
You might be missing

1. Email has evolved beyond the inbox
#Kisswebinar

2. You Have To Have A Tripwire
#Kisswebinar

EMS Increased Over 18% Sign Ups
#Kisswebinar

Tripwires helped us get
#Kisswebinar
30,000 Sign Ups
99,000+
shares on social media

#3 Shopping Cart Abandonment
Funnel Stack
#Kisswebinar

What Makes People Decide Not To Buy
#Kisswebinar
Slow working site 2%
Hard to find stores contact info on the site 3%
Bad UI (aesthetically & function), bad mobile experience 5%
Bad customer service 7%
A complicated checkout process 10%
Annoying popups (bad timing, bad context, too many) 16%
Email follow offer irrelevant 28%
Too many emails from store 29%

3. Shopping Cart Abandonment Funnel Stack
#Kisswebinar
Pro Tip - Don’t use stupid tools
1. Only use behavior based widgets
2. Only use exit intent tools that combine tracked data
3. Email tools that recommend visited products
4. Track all data, even incomplete forms
5. Gamify

3. Shopping Cart Abandonment Funnel Stack
#Kisswebinar

3. Onboarding Engagement Funnel
#Kisswebinar

#Kisswebinar
Email #1 Introduction
Title: You’re Invited To The Advanced SEO Summit
Hey <<First Name>>,
Imagine if there was a single event that brought together the largest marketing
channel, the best SEO hacks and the most sought after speakers in the
industry.
You’d probably check that event out, right?
Well, I’ve got some good news – now you can.
For my upcoming virtual summit, I wanted to bring together all the top minds
in SEO so that you learn the secrets of how they execute their strategies.
A summit like this has never happened before.

#Kisswebinar
Email #2 Features (Still not selling)
Title: I’m Giving Away A Private SEO Consultation
You read that right. I’m doing free consultation for 1 lucky brand in my
Advanced SEO Summit Insider Club. If you’re not a member of this
exclusive network, you can join today.
Sign up free for the Advanced SEO Summit Insider Club.
Once you’re in, you’ll have the shot at winning a $20,000 SEO consulting
session with me, 1 on 1. You’ll also get a chance at winning:
● VIP passes to the Growth Marketing Conference
● SEMrush Pro Account
● A free signed copy of my book HUSTLE
Register for the Advanced SEO Summit now to be entered to win.

#Kisswebinar
Email #3 Once they’ve shown action, now you can pitch. But only with value
Title: Congrats! You’re Registered For The Advanced SEO
Summit!
We’ve got you all signed up for the Advanced SEO Summit on April
17 - 20.
We’ll send you a reminder when things are kicking off.
Here what you need to do now:
1. GET LIFETIME ACCESS TO THE ADVANCED SEO SUMMIT
Right now, the best way to learn all of the SEO from this summit is
to grab the lifetime pass. That gives you access to all the sessions,
a chance at a 1 on 1 SEO consultation with me and a copy of my
book, HUSTLE.
In the next 15 minutes we’re giving the lifetime pass away at a
special price.

Bonus
#Kisswebinar
1. 3 email funnel templates we use for the EMS Summit
2. LinkedIn cold message playbook
3. Discounts from these softwares

Keep Your List Opening
#Kisswebinar

You Can Never Nurture Enough
#Kisswebinar

You’ve Probably All Seen This
#Kisswebinar

So It Makes Sense To Do This
#Kisswebinar

5. Keep Your List Opening
#Kisswebinar
Pro Tip - Don’t skimp on software
1. Use pre-filled forms for visitors
2. Score leads and send personalized emails
3. Use plain text emails

So, what do I do now?
#Kisswebinar

Start An Email Campaign
#Kisswebinar
Use these tools for any level of experience
1. Yet Another Mail Merge (Business edition)
2. Kissmetrics Campaigns
3. Sendgrid for emailing LinkedIn
4. Hubspot for all inclusive
5. Infusionsoft for website and product integrations
6. If you want more lead gen tools, contact me

This Isn’t For You If
#Kisswebinar
● Aren’t willing to put in the time and research
● Think the right email funnel solves everything
● Underestimate the time commitment involved

Email Marketing Works Great For
#Kisswebinar
● Inventors & people who experiment
● Long term thinkers
● Products with lots of value
● Evergreen content
● Events, ecommerce, networking or media

LEARN MORE NOW
Get, keep and grow more customers with
Kissmetrics Customer Engagement Automation

3 email marketing funnels that keep users coming back

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