Connecting with Donors of Color

john a. powell Director, Kirwan Institute for the Study of Race and Ethnicity Williams Chair in Civil Rights & Civil Liberties, Moritz College of Law OSU - University Development Tuesday, March 9, 2010

About the Kirwan Institute ,[object Object],[object Object],[object Object]

Current Giving OSU Minority Alumni: 87,513 OSU Minority Alumni Donors: 34,436 Data source: University Communications database

Current Student Demographics Data source: OSU Statistical Summary Race/Ethnic Group % of Total Enrollment, University-wide African Americans 6.2% Asian Americans 4.9% Hispanics 2.5% American Indians 0.4%

Looking to the Future By 2050, 40% of young OSU alumni will be minorities. Data source: University Communications database

Questions guiding today’s conversation: ,[object Object],[object Object],[object Object],[object Object]

What is said & What is perceived ,[object Object],[object Object]

Word Choice Matters ,[object Object],[object Object],[object Object],[object Object]

Implicit Bias ,[object Object],[object Object],[object Object]

Framing How messages are framed affects how they are perceived.

Mottino, Felinda and Eugene D. Miller. “Pathways for Change: Philanthropy among African American, Asian American and Latino Donors in the New York Metropolitan Region.” Sept. 2004.

Strategic Giving Matrix Adapted from Susan Wisely and Elizabeth Lynn, Toward a Fourth Philanthropic Response: American Philanthropy and Its Public. Essentials for Diversity in Giving (EDG) © Changemakers. Module 3 worksheet

Adjusting Frames ,[object Object],[object Object],[object Object]

Framing for Asian Americans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chao, Jessica. “Asian American Philanthropy: Expanding Circles of Participation.” in Cultures of Caring: Philanthropy in Diverse American Communities. Council on Foundations, June 1999.

Outreach to Asian Americans ,[object Object],[object Object],[object Object],[object Object],[object Object],Chao, Jessica. “Asian American Philanthropy: Expanding Circles of Participation.” in Cultures of Caring: Philanthropy in Diverse American Communities. Council on Foundations, June 1999.

Framing for Latinos ,[object Object],[object Object],[object Object],[object Object],Ramos, Henry A.J. “Latino Philanthropy: Expanding U.S. Models of Giving and Civic Participation.” in Cultures of Caring: Philanthropy in Diverse American Communities. Council on Foundations, June 1999.

American Indian Philanthropy ,[object Object],[object Object],[object Object],[object Object],Peck, Kay C. 2002. “Philanthropy and American Indians: Ancient Traditions Meet Modern Giving.” New Directions For Philanthropic Fundraising 37: 55-63.

Outreach to Latinos ,[object Object],[object Object],[object Object],[object Object],Ramos, Henry A.J. “Latino Philanthropy: Expanding U.S. Models of Giving and Civic Participation.” in Cultures of Caring: Philanthropy in Diverse American Communities. Council on Foundations, June 1999.

African American Philanthropy: Past ,[object Object],[object Object],[object Object],[object Object],Carson, Emmett D. Black Philanthropy’s Past, Present, and Future. New Directions for Philanthropic Fundraising 48 (2005): 5-12.

African American Philanthropy: Present ,[object Object],[object Object],[object Object],[object Object],[object Object],Carson, Emmett D. Black Philanthropy’s Past, Present, and Future. New Directions for Philanthropic Fundraising 48 (2005): 5-12.

Giving in the African American Community THEN NOW Polycarpe, Marjorie. “Black Philanthropy: Harnessing a Growing Resource.” onPhilanthropy 6 Aug 2004.

Framing & Outreach for African Americans ,[object Object],[object Object],[object Object],Winters, Mary-Frances. “Reflections on Endowment Building in the African-American Community.” http://www.cof.org/files/Documents/Publications/Cultures_of_Caring/africanamerican.pdf? Polycarpe, Marjorie. “Black Philanthropy: Harnessing a Growing Resource.” onPhilanthropy 6 Aug 2004.; photo: sxc.hu nosheep

Stages of Giving ,[object Object],[object Object],[object Object],[object Object]

Cultural Competence ,[object Object],[object Object],[object Object],http://www.givingforum.org/s_forum/bin.asp?CID=49&DID=6461&DOC=FILE.PDF

Understanding Prospective Donors ,[object Object],[object Object],Race? Gender? Marital Status? Age? Ethnicity? Geographic Location?

Concluding Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

www.KirwanInstitute.org KirwanInstitute on: www.Transforming-Race.org www.race-talk.org

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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African American Advisory Board ,[object Object],[object Object],[object Object]

AAAB Successes ,[object Object],[object Object],[object Object]

Georgetown’s AAAB: The University’s Efforts ,[object Object],[object Object],[object Object]

Georgetown’s Affinity Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connecting with Donors of Color

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