My social media success story as shared in a recorded webinar with Bernadette Schwerdt from Australian School of Copywriting.

1. www.interimbusiness.com.au
Kirsty Wilson owner of Interim Business Solutions
shares
My Social Media Success Story

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Social Media Marketing Can...
• Extend the reach more than local
• Assist to expose your business and build your brand
• Be known as an expert in your industry
• Allow you to connect with like-minded business people
• Allow you to find your target market
• Allow you to network and build relationships
We know people buy from those they know, like and trust!

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My Philosophy of the Big 3
• Twitter – Is for quick network building & sourcing relevant
connections via lists & keyword searches.
• Facebook - Is for nurturing the relationship with dialogue in
more than 140 chars!
• LinkedIn - Is where you build your professional credibility &
display your recommendations.

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What Social Media Has Meant to My Business
Note: I joined social media late 2008

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Tips to Manage Your Social Presence
• Blog. Blogging not only keeps your website fresh which
Google loves but it is the centre point from which all
your social media content spins
• Don’t feel you have to be everywhere!
• Ensure your accounts are 100% complete & optimised
• Use tools such as Hootsuite to make tweeting more
efficient
• Get some help from a professional who will give you
back some time so you can engage and build the
valuable relationships
• Whatever you decide to do, be consistent

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Tools & Resources Mentioned
• Hootsuite & Hootlet App
• Buffer App
• Dropbox
• Wunderlist
• Yast
• CapsuleCRM
• Skype
• MailChimp
• Evernote

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Additional Resources
Both guides are available from our website and
will kick-start your social media presence without wasting
time researching!

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How We Can Assist
We offer the following social media support services:
• Social media set up of Twitter, Facebook & LinkedIn
• Branded design elements for Twitter & Facebook
• Social media coaching via Skype
• Social media support
• Content curation & creation
• Write tweets from the “nuggets” found in your
articles or blog posts for repurposing
• Create slides for SlideShare from your blog posts

9. For further information please visit our website or
contact us to chat about how we might be able to assist
you with your business administration and social media
requirements.
Phone: 1300 377 427
Skype: interim.business
Email: info@interimbusiness.com.au
Website: www.interimbusiness.com.au
Twitter: @kirsty_wilson
Facebook: Interim Business Solutions
LinkedIn: Interim Business Solutions
www.interimbusiness.com.au