Social Media Maturity Model
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The document discusses social media and organizational maturity. It notes that effective social media use requires overcoming cultural and strategic planning barriers within organizations. It presents a maturity model for social media comprising three levels: Accept, Integrate, and Transform. Acceptance level involves ad hoc broadcasting of information. The Integration level includes two-way engagement. The Transformation level involves social media playing a role in an organization's future direction and collaborative community building. The document provides examples of organizations at each maturity level.
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Social Media Maturity Model
- 1. Social Media Overview Where is your organization? October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 1
- 2. Social Media is not Technology Effective utilization of social media requires overcoming agency cultural and strategic planning barriers. Software doesn’t do that. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 2
- 3. Social Media Requires Organizational Planning Maturity of your social media depends on maturity of your agency in strategic planning. If your agency, as a whole doesn’t plan, your social media use will be limited. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 3
- 4. Social Media can Affect Organizational Culture Accept: Provide information and defend organization’s reputation. Integrate: Use social media to get work done. Transform: Social media plays a role in organization’s future direction. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 4
- 5. Maturity Model: Social Media Transform Integrate Accept
- 6. Acceptance: Ad Hoc & Broadcast Accept
- 7. Conservation international - facebook
- 8. Conservation international - Twitter
- 9. Acceptance: Ad Hoc & Broadcast Integrate Accept October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 9
- 10. Engagement Integrate October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 10
- 11. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 11
- 18. Engagement Integrate October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 18
- 19. Community Transform Integrate October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 19
- 20. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 20
- 21. October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 21
- 22. March 25, 2010 Presentation for AFWA Kirk Keller kirk.keller@mdc.mo.gov 22
- 23. March 25, 2010 Presentation for AFWA Kirk Keller kirk.keller@mdc.mo.gov 23
- 24. March 25, 2010 Presentation for AFWA Kirk Keller kirk.keller@mdc.mo.gov 24
- 25. Community Transform Integrate October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 25
- 26. Collaboration Transform October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 26
- 31. March 25, 2010 Presentation for AFWA Kirk Keller kirk.keller@mdc.mo.gov 31
- 32. March 25, 2010 Presentation for AFWA Kirk Keller kirk.keller@mdc.mo.gov 32
- 33. Q&A http://common-nature.com October 18, 2011 Presentation for OFWIM Kirk Keller kirk.keller@mdc.mo.gov 33