4

1. Research
Your Name

2. Existing Product
The Masthead of ‘Thrasher’ is a highly
recognised name in the skating
industry it uses a unique font and
stands out with the red colour. There is
also a skater doing an eye-catching
trick enticing the reader. There is also 3
key skaters names at placed
above the headline to give you an idea
of what is inside. The red sub
headlines consist of articles which you
will see inside and also the names of
the skaters they are about. The
barcode is placed in the bottom left
corner typically as it is convention for
magazines.

3. Existing Product
The masthead of ‘Transworld
skateboarding’ is an Iconic skate
magazine which uses bold white letters,
The skater covers the lettering however
you can still read it as it’s well known in
the skating business. The price is not so
visible which is clever marketing as it is
not appealing to the customer. The
barcode is typically located in the bottom
left or right and corner. The Sub headings
are quite small and located above the
masthead so that you read it first
knowing the content of the magazine,
Then the main focus is the actual picture
of the skater doing a mad trick bringing
in the readers to buy the product.

4. Existing Product
This Skateboard magazine is also well know in
the skate scene. The masthead is in large
white letters standing out uses a Font which
looks like it is boarded to the background. The
skater is in the the middle of the magazine
making it the main focus. There is a bright sky
background to this making it clear to see. The
sub headings are of skaters and articles
included in the magazine located at the
bottom. The barcode and price are also in the
bottom right corner like the other magazines
researched with the release date below.
Overall I think this cover is quite plain
however there is not much else to include on
a cover so I think that it will still get people to
buy the product because of its brand
awareness.

5. Research Analysis
• What common features do the researched
products have?
• The researched products all include a main image of a famous trick of the month and have there iconic
masthead lettering as the brand image and they all use bright colour and a clear layout.
• What aspects of the research will you include
within your on work?
• On my work I will be using an image of a skater and create a themed font to use on the magazine I will also
show what articles I will be including in the magazine.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-21 • Interviews and pictures of skaters
Gender
both • Use images of both genders skating
Psychographic
Belonger • Skater lifestyle
Social Status
Middle and
working class
• Not expensive and relatable and affordable
products.