CityGrid Architecture + API Overview from O'Reilly Strata Conference
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CityGrid Architecture + API Overview from O'Reilly Strata Conference
- 1. Ana Martinez Kin Lane February 2012 M.C. Escher
- 4. The problem
- 6. Single POF!
- 9. Places Processing Source 2 • Name • Address • Phone • reviews Source 1 Source 3 • Name • Name • Address • Address • Phone • Phone • Images • menu CityGrid Place
- 10. Why is it hard? Book is to ISBN what Product is to UPC and what Place is to ______ No centrally regulated unique id (tax id is, but not public). Now what? Spago 176 Canon Dr Beverly Hills, CA 90210 310-944-3924 R. French Ac & Heating Inc Ray French Air Conditioning & Heating Service 2211 martin luther king blvd 2211 MLK boulevard #104 los angeles, CA, 90069 west Hollywood, CA, 90069 310-358-5903 866-465-5303
- 11. Problem Definition • Medium size data set – 21mill rows, 120 cols • Time to process: Daily • Hybrid environment • Not all data is from same source
- 12. Solution Normalizer Matcher Merger
- 13. Normalizer Soundex Metaphone NYSIIS Matching Rating Coverphone Approach
- 14. Know Your Data Stop Words • The Viper Room Viper Room Stemming • av aven avenu • avenue avn avnue Compression • county line county rd county road Trunction • apt unit #
- 15. Normalizer 123 Martin Luther King.n 123 MartinLutherKing. 123 martinlutherking. Martin Luther King | martinlutherking canon column the | n | ave | (tokens)
- 16. Matching Strategy Do what you can on automated fashion and complement with manual steps.
- 17. Matching Strategy Exact matching Set similarity joins Custom fuzzy matching
- 18. Matching Strategy • C - Support Vector Machine • Threashold: 0.996 – Precision: 98.1% – Recall: 97.5% 84% + manual -> % Match Rate
- 19. Merger Rules: Provider truthworthiness Voting rules New data vs Old data Super providers History: Accepted Rejected
- 20. Example 123 M L K Road Ste 45 123 Martin Luther King Rd 123 Martin L King Drive #45 123 m l k road ste 45 123 martinluther king rd 123 martin l king drive #45 (123) (m) (l) (k) (road) (123) (martin) (luther) (123) (martin) (l) (king) (ste) (45) (king) (rd) (drive) (#) (45) 123 mlk road ste 45 123 martinlutherkingrd 123 martinlking drive # 45 123 mlkrdste 45 123 mlkrd 123 mlkdr #45 123 mlkrd 123 mlkrd 123 mlkdr 123 mlk 123 mlk 123 mlk MATCH! MATCH! MATCH!
- 21. Findings & Tips • Domain Knowledge • Automation • Mechanical Turk • Machine Learning Run every 2hrs -> Match Rate of %
- 24. Solution for Search APIs
- 26. Solution for Places API
- 30. Updates • Hours • Real Time
- 32. Places Detail – Demo Time! • Details by ID – http://api.citygridmedia.com/content/places/v2/detail?listing_i d=11280452&client_ip=123.4.56.78&publisher=test – http://api.citygridmedia.com/content/places/v2/detail?public_i d=pinks-hot-dogs-los-angeles- 2&client_ip=123.4.56.78&publisher=test
- 33. Improvements • Shard Listing and Content Data • Integrate Mongo across all APIs
- 34. APIs Now we have rich Places API How do we make developers aware they exist? How do we get them to successfully integrate?
- 35. APIs – Supporting Developer Area Common Building Blocks • Getting Started •Terms of Use Publisher Overview • Documentation • FAQ • Terms of Use
- 36. APIs – Supporting Developer Area Developers Tools • Code Samples •Terms of Use Libraries • Mobile SDKs • Starter Kits • Hackathon Toolkits • Partner APIs
- 37. APIs – Evangelism - Online • Blogging • Twitter • LinkedIn • Facebook of Use Terms • Github • Stack Overflow • Quora • Hacker News • StumbleUpon • Reddit
- 38. APIs – Evangelism - Offline • Conferences • Hackathons Terms of Use • Meetups • Workshops
- 39. APIs – Easy Start + Engage Immediately • Testable APIs • Self-Service Terms of Use • Email After Registration • Follow on Twitter • Follow on LinkedIn
- 40. APIs – Feedback Loop + Voice • Email Support • Forum(s) of Use Terms • Twitter • LinkedIn
- 41. APIs – Monetization = Sustainability • Local Web Advertising • Local Mobile Advertising Terms of Use • Local Custom Ads • Places that Pay
- 42. APIs – Evangelize Internally • Developer Feedback • Roadmap Suggestions Terms of Use • Landscape Analysis • Technology Awareness • Trends • Internal Hackathons
- 43. APIs – Measure & Repeat Terms of Use
Notas do Editor
- Demo