This is the original form of copywriting and often the best copywriters actually studied under the original direct-response guys

1. How to Hire a Freelance Direct Response Copywriter
Direct-response copywriting is really an art. This is the original form of copywriting and often
the best copywriters actually studied under the original direct-response guys. These original
guys used to actually write direct mail pieces that they would send out to a wide audience. So,
how do you hire these guys? Read on. Does it give the feel of a letter that could be mailed to
you? If so, this is probably a good sign. But beware of imitations! Check and see if there is any
note from the pros. Often in copywriting you will see testimonials from famous direct-response
guys. For example, if you see a testimonial from the late Gary Halbert, this is an awesome sign
for someone that has talent. See how they learned about copywriting and who they learned
under. In the world of copywriting, experience really is the key.
Direct Response Copy Writing
Does it drive you to take action? In other words does the copywriter's sales-letter sell you on
the service? If yes, note this down as a great sign. After this, you'll want to go on a consultation
with your freelancer that you might want to hire. See what questions he will ask you. A talented
individual will want to know how you currently get your prospects to respond. You see... Direct
response is really about getting the qualified prospects to raise their hand and say "yes, I'm
interested sell me. It's a way to really save time and focus on people that want to buy your
product instead of trying to convince people that you mean what you say. As my mentor Eben
Pagan taught me "the goal is to always avoid trying to convince anyone to buy your product."
Direct Response Copywriting
Do they know what they are doing and how they will do it. If so, then ask them to draw it out.
Don't be afraid to ask "stupid questions." You as a business-owner also wants to hire someone
that is pleasant to work with. Consider even drawing out a tree. Usually the best teacher is the
copywriter that you want to hire. The most talented writers are not those that say "buy my
stuff, I have the lowest price," but are those that sit back and try to understand your goals and
try to teach what they want to do. Talk about spinning around sales, huh?
Direct Response Copywriters
In business online and offline, It is important to have your sales pages, sales letters or any other
messages in front of your market, cause people to take the action desired. Maybe you want
them to sign up for something, call you or even purchase your product or service. The typical
messages that business owners create are often nothing more than a company name and
include contact information. But how do you get them to really respond to your offer. This is

2. where having the right direct response copywriter as your secret weapon will create the results
desired. You see, when you invest in a direct response copywriter, you are investing in a
copywriter that will cause your audience or target market to click, call, sign up or buy.
Direct Response Copywriter
Whatever you want your target market to do, the direct response copywriter will be able to
trigger that response for you. You obviously want them to take action immediately and this is
why it is key to have the direct response marketing and direct response copywriting aspects
involved in your advertisements. You want compelling copy that will trigger the actions desired.
If you want them to call you for a consultation, then you need them to pick up the phone and
call you right away. If you want them to sign up for something, then you need persuasive
copywriting that will cause them to sign up. If you want them to visit your location, then you
need to have direct response copywriter that will make them do that.