1. Audiences& Institutions Exam: Section B

2. You need to develop a case study about an independent record label

3. Your record label must produce and/or distribute in the UK

4. You need to learn about how your label (institution) relates to: Production

5. You need to learn about how your label (institution) relates to: Production (recording music)

6. You need to learn about how your label (institution) relates to: Distribution

7. You need to learn about how your label (institution) relates to: Distribution (Promotion and selling of music)

8. You need to learn about how your label (institution) relates to: Consumption

9. You need to learn about how your label (institution) relates to: Consumption (by the audience & customers)

11. Distribution

13. Distribution Audience

17. download sales (legal)

19. download sales (legal)

21. download sales (legal)

22. peer to peer (illegal)

24. download sales (legal)

25. peer to peer (illegal)

26. concerts

28. download sales (legal)

29. peer to peer (illegal)

30. concerts

32. download sales (legal)

33. peer to peer (illegal)

34. concerts

35. merchandiseCONSUMPTION

37. The BIG FOUR record labels

40. Warner Brothers

42. Warner Brothers

43. Universal

45. The BIG FOUR record labels Long establish, huge corporate organisations that can pour large sums of money into promoting and distributing porducts by their successful artists…. But they are not so keen to spend money on smaller, less profitable bands who have only a specialist, niche market.

46. The BIG FOUR Long establish, huge corporate organisations that can pour large sums of money into promoting and distributing products by their successful artists…. But they are not so keen to spend money on smaller, less profitable bands who have only a specialist, niche market. 80% of the market

47. 20% of the market:

48. 20% of the market: Smaller independent labels catering for niche markets

53. 1982 CDs playable on PCs (initial convergence)

55. 1982 CDs playable on PCs (initial convergence)

56. 1986 CD sales > vinyl records

58. 1982 CDs playable on PCs (initial convergence)

59. 1986 CD sales > vinyl records

60. 1990 Recordable CDs introduced

62. 1982 CDs playable on PCs (initial convergence)

63. 1986 CD sales > vinyl records

64. 1990 Recordable CDs introduced

65. 1997 MP3s (digital files) introduced

67. 1982 CDs playable on PCs (initial convergence)

68. 1986 CD sales > vinyl records

69. 1990 Recordable CDs introduced

70. 1997 MP3s (digital files) introduced

71. 1999 Napster – the first (illegal) peer to peer service

73. 1982 CDs playable on PCs (initial convergence)

74. 1986 CD sales > vinyl records

75. 1990 Recordable CDs introduced

76. 1997 MP3s (digital files) introduced

77. 1999 Napster – the first (illegal) peer to peer service

78. 2000 Broadband (faster internet) into UK

80. 1982 CDs playable on PCs (initial convergence)

81. 1986 CD sales > vinyl records

82. 1990 Recordable CDs introduced

83. 1997 MP3s (digital files) introduced

84. 1999 Napster – the first (illegal) peer to peer service

85. 2000 Broadband (faster internet) into UK

86. 2001 Apple iPod and iTunes

88. 1982 CDs playable on PCs (initial convergence)

89. 1986 CD sales > vinyl records

90. 1990 Recordable CDs introduced

91. 1997 MP3s (digital files) introduced

92. 1999 Napster – the first (illegal) peer to peer service

93. 2000 Broadband (faster internet) into UK

94. 2001 Apple iPod and iTunes

95. 2003 CD sales drop by 33%

97. 1982 CDs playable on PCs (initial convergence)

98. 1986 CD sales > vinyl records

99. 1990 Recordable CDs introduced

100. 1997 MP3s (digital files) introduced

101. 1999 Napster – the first (illegal) peer to peer service

102. 2000 Broadband (faster internet) into UK

103. 2001 Apple iPod and iTunes

104. 2003 CD sales drop by 33%

105. 2005 iPod shuffle and iPod sales 3.5 million a month

107. 1982 CDs playable on PCs (initial convergence)

108. 1986 CD sales > vinyl records

109. 1990 Recordable CDs introduced

110. 1997 MP3s (digital files) introduced

111. 1999 Napster – the first (illegal) peer to peer service

112. 2000 Broadband (faster internet) into UK

113. 2001 Apple iPod and iTunes

114. 2003 CD sales drop by 33%

115. 2005 iPod shuffle and iPod sales 3.5 million a month

117. Establish some facts and figures, then memorise and contextualise them

118. What does your label think about illegal peer topeer downloading?

119. How does your label produce, market and distribute it’s products?

120. Does your label, and its artists make full use of social network sites?

121. Does your label, and its artists make full use of social network sites? (WEB 2.0)

122. Use as many real lifeexamples as you can to support your findings.

123. Don’t forget the importance of …

124. Don’t forget the importance of … convergingtechnologies

125. Convergence