Practical Tips to Grow Your University Giving Day How did University of Maryland double the dollars raised and gifts given in their 4th year giving event? How did Georgetown University create their largest day of giving in the last decade outside of fiscal year end and year end? Join Kimbia for a free webinar where we’ll have guest speakers from top universities share their personal experiences running some of the leading higher education giving days in the country.

1. #kimbiawebinars @kimbiainc

2. Introductions
Joannah Pickett
Assistant VP, Annual Giving
Georgetown University
Megan Farmer
Director of Annual Giving
University of Maryland
Taylor Shanklin
Director of Marketing Strategy
Kimbia
#kimbiawebinars @kimbiainc

3. Q & A
Panel
Discussion
Blue & Gray
Day
Challenge
University of
Maryland
Giving Day
University
Giving Days
Overview
Agenda
#kimbiawebinars @kimbiainc

4. • Have Fun & Rally Around It:
• Engage alumni, students, donors and
faculty
• Inspire major donors & ignite lapsed
donors
• Increase participation through urgency,
engagement and competition
• Provide multiple opportunities to get
creative and achieve phenomenal results
• Expand reach via online and social
capabilities
#kimbiawebinars @kimbiainc
WHY GIVING DAYS?

5. • Real-time leaderboards = gamification
• Highly configurable
• Scalable, secure solution
• Control of donor data and funds
• Social media and online strategy training
• Strategic Communications Toolkit
• Proven expertise in giving days ensures
outstanding results
#kimbiawebinars @kimbiainc
WHY IT WORKS

6. University of Maryland Giving Day
• A new Giving Day
record!!
• 4th Year Event
• Doubled dollars raised and
gifts given
• $2,226,93 through 6,355
gifts.
#kimbiawebinars @kimbiainc

7. Georgetown: Blue & Gray Day Challenge
• Largest donor day in the last
decade (outside of fiscal year end
and year end)
• Ties giving to specific mission
#kimbiawebinars @kimbiainc

8. #kimbiawebinars @kimbiainc
Strategies to engage your strongest
supporters & “never givers”

9. #kimbiawebinars @kimbiainc
Increase participation
and cultivate valuable
alumni relationships

10. #kimbiawebinars @kimbiainc
Tips for hosting a first-year
event
and how to continue that
growth
year-after-year

11. Giving Day Success Kit
• Social media / online fundraising strategy and
tactics training
• Hosted Giving Day website: owned by YOU
• Real-time campaign results and leaderboards
• Complete project management and planning
• Ownership of all data and reports
• Donation forms for each fundraising entity that can
be embedded on their own website very quickly
• Access to Kimbia experience and resources
#kimbiawebinars @kimbiainc
Email info@kimbia.com for more
information

12. #kimbiawebinars
@kimbiainc
Email
info@kimbia.com
for more information
Q & A

13. #kimbiawebinars @kimbiainc
Email Taylor
taylor@kimbia.com
to chat!