This is episode one in the 10-Minute Tuesday series on Facebook Live for #GivingTuesday 2017

1. #GivingTuesday 2017
Facebook Live Series
• BE a unicorn this #GivingTuesday
• 10 minutes on Tuesdays in September @ 1pm
• All on FB live for your viewing convenience
• Taylor Shanklin, aka “T-Shank” @Kimbia
• Online Fundraising Is Our Jam!
• On “The Twitter” @kimbiainc @tshankcycles
• www. Kimbia.com

2. Harness The Hype
11.28.17
#KimbiaWebinars @KimbiaInc @tshankcycles
• Use the #GivingTuesday hashtag and
create your own
• Use the #GivingTuesday logo on your
campaign imagery
• Partner with local companies for:
sponsorship, matching dollars on 11.28.17
• Reach out to local media for coverage of
your campaign

3. Tell the story of your org’s
unique value proposition
• In your messaging:
• How are you different than every other organization asking for donations on #GivingTuesday
• And HOW is your donor the hero, unique, awesome for giving to you?
• What will you do with the money? Why should someone give to you?
• Connect on a human level with stories of real lives you have impacted:
• A sad story, inspirational story
• Or, even humor…HUMOR moves, use if appropriate for your mission.
#KimbiaWebinars @KimbiaInc @tshankcycles

4. Go Beyond The Day w/an
“I Give Thanks” campaign
that involves your supporters
#KimbiaWebinars @KimbiaInc @tshankcycles