1. WHO IS JEAN Genius?
Crazy?
BAUDRILLARD?
Philosopher? Cultural theorist ?
Nihilist?
Post modernist ?
French sociologist? Photographer ?
Post structuralist ? Intellectual celebrity ?

2. Postmodernism =
the deconstruction of truth
Explores by addressing
the nature of reality and
communication technologies
( The relationship between
reality, symbols and signs )

3. celebrity scandals!
there is no truth, in our age of media and communication

4. Plato’s Cave
Clear distinction between what
was real and simulated
There is no truth
Classical
VS
Postmodern
Blurring between what is real /
original and manufactured Baudrillard’s Hyperreality
simulation

5. Walt Benjamin VS Jean Baudrillard
Signs become the point of meaning
Real, original,
Authentic
How does
the reproduction
affect
the original?
Mechanical
Reproduction One destroys the other, they circulate
without reference to the real
Loss of an “Aura” Exist only as “Hyperreal”

6. signs are in No referent point, meaning consumed
relation the sign becomes the meaning by imitation
real is consumed by the This is Simulation
Real is
infinite array of
reproduced
reproductions
No distinction between
real and reproduction
This is Hyperreality
The reality of the simulation proceeds reality its self
This hyperreality
has become the state of our world, thus
“The Process of Simulacra”

7. Baudrillards example of
Simulacra
Exists as a place
Exists as
“play of illusions and phantasms”
Exists as a simulacrum
The imaginary of Disneyland is neither true or false, it is a
deterrence machine set up in order to rejuvenate the
fiction of the real” (p. 13)

8. Photography
Cinema has always
been connected to
Reality
sound
first moving images
techniques
Via Narratives and
Aesthetics
colour

9. How films explore the impact of
technology, the blurred lines between the
real, original, and the false, the
simulation...
The price of Hyperreality

10. “the desert
of the real”
Which is the “real” world?
the matrix, the is this our world?
the code of simulation.
reality

11. Simulacrum Metaphor; that reality is a hyperreality
“Don’t try and bend the spoon,
try to realise there is no spoon”
In other words:
Inside the simulacrum you must
realise that the need to locate the real
or original is no longer relevant
“The simulation is never what hides the truth – it is
truth that hides the fact there is none.
The simulacrum is true.”
( Baudrillard, p.1)

12. Bullet Time “these imaginary stations that feed
reality, the energy of the real to a city
whose mystery is precisely that of no
longer being anything but a network of
incessant, unreal circulation – a city of
incredible proportions but without
space, without dimension.” (p. 13)
“Simulacrum – not unreal... that is
to say never exchanged for the real,
but exchanged for its self, in
uninterrupted circuit without
reference or circumference.” (p.6)

13. Blade Runner explores
Hyperreal Identities
- Futuristic Postmodernity
- Simulation of culture and
virtual
- Dystopia
- 1980s
Replicants become more human “It is no longer a question of imitation,
than human nor duplication, nor even parody. It is a
question of substituting the signs of the
real for the real.... perfectly descriptive
machine that offers all the signs of the
real and short circuits all its
vicissitudes.” (p.2)

14. How much of our lives is hyper real?
Has art and culture has entered the
realm of hyperreal?
Can we reduce
Have we already become
our make up to a computer?
something other than
human, something other
than real?
Are we already
enslaved to a
mechanised simulated future/present?
simulation?

15. social
Iphone
networks
revolution
navigation
Do we exist in a simulacrum
driving or a Hyperreality ?
simulation
gaming
architecture