Introduction to Nvivo

1. The basics of wrangling & analzying your content

2. 1.) Access Nvivo through Virtual Lab.
2.) Upload shared document to your PRIZM account.

3. Analysis software for ‘coding’…
surveys
interviews
focus groups
websites
facebook posts
twitter posts
news articles
field notes
images
filmed interviews
recorded
interviews
YouTube clips
recorded field
notes

4. “Content analysis is a research tool used to determine the presence of certain words or
concepts within texts or sets of texts. Researchers quantify and analyze the presence,
meanings and relationships of such words and concepts, then make inferences about the
messages within the texts, the writer(s), the audience, and even the culture and time of
which these are a part. Texts can be defined broadly as books, book chapters, essays,
interviews, discussions, newspaper headlines and articles, historical documents,
speeches, conversations, advertising, theater, informal conversation, or really any
occurrence of communicative language. Texts in a single study may also represent a
variety of different types of occurrences, such as Palmquist's 1990 study of two
composition classes, in which he analyzed student and teacher interviews, writing
journals, classroom discussions and lectures, and out-of-class interaction sheets. To
conduct a content analysis on any such text, the text is coded, or broken down, into
manageable categories on a variety of levels--word, word sense, phrase, sentence, or
theme--and then examined using one of content analysis' basic methods: conceptual
analysis or relational analysis.”
Adapted from: http://writing.colostate.edu/guides/page.cfm?pageid=1307&guideid=61

5.  Perhaps due to the fact that it can be applied to examine any piece of writing or
occurrence of recorded communication, content analysis is currently used in a dizzying
array of fields, ranging from marketing and media studies, to literature and rhetoric,
ethnography and cultural studies, gender and age issues, sociology and political
science, psychology and cognitive science, and many other fields of inquiry.
Additionally, content analysis reflects a close relationship with socio- and
psycholinguistics, and is playing an integral role in the development of artificial
intelligence. The following list (adapted from Berelson, 1952) offers more possibilities
for the uses of content analysis:
 Reveal international differences in communication content
 Detect the existence of propaganda
 Identify the intentions, focus or communication trends of an individual, group or institution
 Describe attitudinal and behavioral responses to communications
 Determine psychological or emotional state of persons or groups
 Adapted from: http://writing.colostate.edu/guides/page.cfm?pageid=1307&guideid=61

6. Organize
Analyze
Present
Literature
Review
Data
Publications

7. A code is:
“often a short word or phrase that symbolically assigns a summative, salient, essence-
capturing, and/or evocative attribute for a portion of language-based or visual data.” (p.
3)
Code = NVivo Node
Saldaña, J. (2012). The coding manual for qualitative research, (2nd
ed.). Thousand Oak, CA: SAGE.

11.  Interface Viewing options
 Right or Bottom.
 Under “Detail View”
 Internals
 Sources to be used.
 Sources that are imported for a specific project.
 Externals:
 Materials you cannot export digitally into the interface.
 E.g., Notes, Books, Print material.
 Memo’s
 Notes, ideas, thoughts on progress.

12.  Data Tab
 Import different types of data into Internals.
Import the PDF Titled: Techniques of
Trend Analysis for Monthly Water
Quality Data.

13.  Nodes
 Basically how you organize your data into themes.
 The analytical framework of analysis.
 Parent Nodes
 Children Nodes
 Make certain you aggregate parent to children nodes.
 Coding stripes: Can see which quote relates to a theme.
 Visually shows you what you created.
 Classifications
 Cases
 Units of observations. E.g., people and places.
 Variables within.
 Relationships
 Connections on how concepts are related.

14.  Queries
 Powerful tool for analysis.
 Word Frequency:
 Analyze word count, word cloud etc.
 Double click word will link to words.
 Text Search
 Chose Stem.
 Proximity & Boolean capabilities.
 “Phrase Searching” capabilities.
 Search all sources at once.
 Matrix Coding: Next Time!

15.  Catalog sources by type.
 Important when you import from reference management tool.
 Assign classification, date, time.
 Store bibliographic information.
 Great for Literature review.
 Author, year, etc.
 Record study variable participants.
 Note will assign demographic information.

16.  Sets
 Break related Nodes into sets.
 Key for organization.
 Memo’s see connections between memo’s and sources.
 Annotation Folder.
 All comments etc are stored.

17.  Visualization of data.
 All can be exported.
 Create concept map or mind map.
 Idea Maps