1. Kings
of Leon
2012 Album Release
Dedicated To The Fans
Thursday, April 26, 12

2. The Past
• Cancellation of the 2011 tour
and the incomplete Dallas show.
• Fans Outraged.
• Caleb in rehab.
Thursday, April 26, 12

3. The Dedication
it’s all about the fans
• They are the family away from home.
• Thanking for the support & patience
the last 8 months as they put the
pieces back together.
• This album and tour is all about
them. (www.kol.com/fans)
Thursday, April 26, 12

4. First step
Dallas - concert recreation
• bringing back everyone that was
at the concert - totally free.
Thursday, April 26, 12

5. Naming the ALbum
Fans choose the 2012 album
title
• Winners chosen each week
up until final release
• Final winner chosen by
votes
• Requirements:
-Title Must have 5
syllables
Thursday, April 26, 12

6. Merchandise
pre-orders
• If fans pre-order cd by August 15th,
they will receive a free KOL calendar.
upsell opportunity
• Add to Cart:
• Copy of the Talihina Sky documentary
(at a minimally discounted price)
• KOL Merchandise (previous Albums, t-shirts,
posters, other collectibles)
Thursday, April 26, 12

7. Concert Scene
KOL Fan Photos/Video
• Photographers at each venue (take shots
of fans before each concert).
• Edited video footage(from above) will
play during a song at the concert.
• Fans can purchase the edited footage on
KOL site.
Thursday, April 26, 12

8. Concert Footage
Each concert recorded/Edited
• Edited footage available for
purchase 1 week after each show.
Thursday, April 26, 12

9. Instagram
Follow the band
•fans like/comment on band members photos
•Photos (top 9) with most likes make
their way to the album cover
Thursday, April 26, 12

10. Website
www.kol.com/fans
Fans follow:
•To see band members tweets,
pictures, videos
•To see tour dates
•To submit or vote for an idea for
the album title
•Pre-order CDs
Thursday, April 26, 12

11. PR
•Rolling Stone Revisit
•AMAs Performance
•Pandora-1.3m fans
•advertisement on KOL
station
Thursday, April 26, 12

12. Cross Promotion
Late night/daytime shows
•performance and interviews w/ KOL.
•Audience receives Free Album and DVD
at each.
Thursday, April 26, 12

13. Conversation
Calendar Facebook.Twitter. Instagram.
Fridays:
Announce winner each week for the album title contest.
Encourage fans to go and vote for the final title during the
week of September 1st.
mondays:
Weekly winners announced for free concert tickets (via local
Radio for the particular tour stop).
Last day of the month:
Monthly winners announced for the most liked KOL instagrams.
Every day:
Tweets and Facebook posts for each new instagram photo.
One week after each concert:
Announcement of footage from concert available for purchase.
Thursday, April 26, 12

14. Momentum Map
May June July August Sept. Oct
Pre-order Album release
Announcement campaign Oct 30th
of new album complete 15th
release in Oct.
Album Cover Dallas Concert
Chosen
Rolling Stone Cover
Advertise tour dates on Pandora
Weekly appearances on Daytime/Late night shows
AMAs Performance
Fans pre-ordering CDs and voting for album cover photos
Thursday, April 26, 12