The presentation of the Ukrainian tech ecosystem at Web Summit 2021

1. HIDDEN GEM:
UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE

2. Oleksandr Bornyakov,
Deputy Minister on IT Development
at Ministry of Digital
Transformation
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:

3. Inna Ohnivets,
Ambassador of Ukraine
in the Portuguese Republic
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:

4. Yuliya Melnyk,
Deputy director
of European Business Association
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:

5. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
European
Business
Association
22
years in Ukraine
1000
businesses
around
59
countries
from
24
advocacy committees
supports viable taxes for global
industry competition and development
of new labour code, develops effective
system of IT education, etc.
IT Committee

6. Pavlo Kartashov,
Director of Ukrainian
Startup Fund
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:

7. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
Provides capital of $95,000 to early-stage startups
in the form of non-equity grants
Ukrainian
Startup Fund
> 6 000 000 $ in total funded
3700+ Applications received
250+ Startups funded
> 100 Experts
32 Pitch Days conducted
400+ Startups pitched
9 Accredited Accelerators

8. UKRAINE —
IT HUB OF EUROPE

9. UKRAINE IS TURNING INTO DIGITAL STATE
100%
of public services are available to
citizens and businesses online
95%
of the population, social facilities and major highways are
covered with high-speed Internet
6 million
Ukrainians have upgraded their digital
skills
10%
share of IT in the
country's GDP

10. UKRAINE HAS GROWING
AND PROMISING IT
MARKET
around 5000 IT
companies
more than 240 000 IT
specialists
40 investments
funds
#1 in Eastern Europe
by the number of outsourced developers

11. Pool of talented IT
specialists
who work in IT companies of
Fortune 500 list
who build startups that
become unicorns
PEOPLE ARE THE GREATEST
VALUE OF UKRAINIAN IT

12. special taxation framework for the
residents
DIIA CITY IS A SPECIAL LEGAL FRAMEWORK
FOR THE IT INDUSTRY
flexible employment conditions for
IT specialists
opportunities for foreign venture
capital investment
guarantees on the protection of IP
rights
fair environment for the business
operation

13. DIIA CITY
TAXATION SYSTEM
Employment taxes:
military collection
1,5% single social contribution 22%
of minimum wage (approx. $50)
withholding tax
9%
PIT
5%
Taxes for company and its
shareholders:
income tax
18%
or
tax on individual income in the
form of dividends
0%
To stimulate angel investment:
tax discount (for PIT) on the
amount of investment in Ukrainian
startups

14. convertible loan
WE SPEAK THE SAME LANGUAGE
WITH VENTURE CAPITAL WORLD
shareholders' agreement liquidation preference
option warranties & indemnities liquidated damages
Intellectual
property
protection
Diia City provides protection of IP rights for IT companies:
property rights to computer programs and databases created as part of
official works will belong to the employer

15. HIDDEN GEM
SIGMA SOFTWARE:
NORDIC TRADITIONS
UKRAINIAN SPIRIT

16. OUR CLIENTS ABOUT US
…"thinkers" not only "doers“
…Helping us rapidly scale up
novel solutions…
…Hookup for the best talent you
could ever hope to hire…
…total confidence in Sigma's
ability to solve hard problems…
WHY
SIGMA SOFTWARE

17. VENTURE ECOSYSTEM BUILDER:
$6,5 M INVESTED IN STARTUPS
HIDDEN GEM: SIGMA SOFTWARE

18. $65+
M
$50 M
$4.4 B
$4.48
B
2 FTE
20
FTE
42
FTE
59
FTE
2012
2014
20
15
2016
2017 | 2018 +
|
2010
FROM IDEA TO $4.48 B
HIDDEN GEM: SIGMA SOFTWARE

19. DanAds gives all global media owners their own fully
automated, and white-labeled self-serve infrastructure
that enables all departments to focus on revenue-driven
tasks instead of manual administration.
HIDDEN GEM: SIGMA SOFTWARE
AdTech leading provider
of self-serve publishing technology

20. • 1M revenue after just 5 months of commercial
availability, and within a year of launch
• $7,5 M of investments
• Over 4,8 B malicious ads cut off yearly
Anti-malicious advertising Security
solution by Sigma Software
and our American partners
#1 startup in
Baltimore, USA, in
2019
HIDDEN GEM: SIGMA SOFTWARE

21. STARTUPS GROWTH CASES
COMPANY FOUNDED EXITED
2008 2011
2013 2018
2014 2016
2015 -
2017 -
2017 2019
COMPANY FOUNDED EXITED
2016 2020
2016 -
2016 -
2017 -
2017 -
HIDDEN GEM: SIGMA SOFTWARE

22. PARTNER PRODUCTS PORTFOLIO
HIDDEN GEM: SIGMA SOFTWARE

23. AUTOMOTIVE
GAMING / E-LEARNING
ADVERTISING / MEDIA
HEALTHCARE /
PHARMACEUTICAL
CONSTRUCTION / REAL ESTATE
AVIATION / TRANSPORTATION
TELECOM
FINANCE / BANKING
ENERGY
CYBERSECURITY
DOMAIN EXPERTISE
Israeli product – Gartner magic quadrant leader for
application security testing
HIDDEN GEM: SIGMA SOFTWARE

24. 1500+
SOFTWARE EXPERTS
AMONG WORLD’S
TOP 100
OUTSOURCING COMPANIES
BY IAOP SINCE 2016
20 YEARS
OF GLOBAL DELIVERY
EXPERIENCE

25. GROW WITH SIGMA SOFTWARE
Get Technical Expertise
Build MVP Solution
Use Business Advice
Raise Money and Grow

26. THANK YOU!
OBRIGADO!
ДЯКУЮ! Valery Krasovsky
CEO & Co-Founder of Sigma Software Group
valery.krasovsky@sigma.software

27. HIDDEN GEM:
ROCKET WEB SUMMIT
2021 LISBON

28. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
DELIVERY
SERVICE
FROM UKRAINE

29. FOOD DELIVERY IN EUROPE
$40B+ (60%+ YoY)

30. ROCKET IN NUMBERS
4M+
10,000+
6
6 countries
Downloads of the Rocket
app in under 2 years
Couriers rightly-knit community
Own dark
kitchen brands
Ukraine, Cyprus, Netherlands,
France,
Greece, Portugal
18M+ km
or 460x around Earth
done by Rocket couriers
7,000+
Partners connected
to the platform

31. -> TOP 7 DOWNLOADED APP

32. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
IT IS NOT ROCKET
SCIENCE…

33. restaurant pays commission +
(optionally) covers part of the
promotion (e.g. delivery fee)
€7.50 + €1.00
3rd party brand
sponsors part of
promotion
€1.00
Rachel pays for meals, groceries +
delivery fee
€25.00 + €2.00
ON DEPARTMENT
COURIER
courier-partner reward
€12.00/hr /3 orders=€4.00
Rocket pays restaurants revenue, they
earned selling in Rocket app
€25.00
RACHEL BUYS FOOD, ROCKET DELIVERS FAST

34. COMBINE UKRAINIAN
AND INTERNATIONAL
TALENT

35. Skyrocketed during the
“Covid Spring’20” and
managed to keep and grow
the market share
CRACK THE COMPETITION ON YOUR HOME TURF
DOWNLOADS SHARE

36. CONQUER EUROPE WITH A STRONG START

37. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
… OR MAYBE IT’S
A SCIENCE AFTER
ALL

38. GEOSERVICE ”HERMES”
Own Geoservice based on the open-source
routing machine give the possibility to be
adaptive in each country and region and
freedom from vendor lock.
Hermes can match tens and hundreds of points
in one route, find the fast way and how we can
combine a few orders.
It can work with traffic, types of vehicles and set
geofences based on trip time.

39. ● Own geo-service (API with any map
service): taking into account real road
conditions
● Precipitation and weather conditions
are embedded into forecasting model
● Direct hiring/freelance hybrid models
● Building a community of couriers
THIS IS FIRST OF ALL A LOGISTICS BUSINESS
AVERAGE STARTS PER DELIVERY AREA PER HOUR

40. CONTINUED COMMITMENT TO BEST-IN-CLASS UX
For end-users For couriers For merchants
x3 x3 = 9

41. POWERFUL MARKETING AND COMMUNICATIONS

42. SUPPORTING LOCAL COMMUNITIES

43. TEST
US
OUT
ROCKETWS

44. MADE
IN
UKRAINE

45. Born in Ukraine

46. 3000+
EMPLOYEES
or 15+ filled
Boeing 737
2,600,000
USERS
1400+
TRANSACTIONS
Per minute
14
COUNTRIES
> Main Metrics

47. > Countries
Cyprus
Headquarters, B2C
Ukraine
B2B, B2C, R&D
Belarus
B2C
Kazakhstan
B2C
Tajikistan
B2C
UK
Franchise
Tanzania
Franchise
+Other
Franchise Countries

48. > Global Partnerships
Juventus FC Ultimate Fighting
Championship
Leicester FC Everton FC Chelsea FC

49. UKRAINIAN FINTECHS ARE
BOOSTING THE GLOBAL ECONOMY:
THIS IS HOW AND WHY.
Co-Founder & CEO
Valeria Vahorovska

50. Сashless
payments
growth
in Ukraine

51. Apple Pay & Google Pay in Ukraine
Apple Pay/ Google Pay/ Card utilisation (%) ApplePay/Google Pay conversion

52. Most visited
international
online
marketplaces
in Ukraine

53. International
popular brands
in Ukraine

54. Fondy is a one-stop payment platform
designed to simplify local and cross-border
payments and payouts for online
businesses of any size
We are the FinTech partner
you’re looking for to enter Ukraine

55. Most popular myths
about Ukrainian
startups
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Oleksii Vitchenko
Founder & CEO
Digital Future

56. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
Oleksii Vitchenko
• 20+ years in tech entrepreneurship: profitable IT
businesses and projects from scratch on highly
competitive US and European markets
• Founder of Digital Future - a Ukraine-born VC firm
that invests at seed and early stage in international
teams targeting global markets
• In 2015, was recognized as the most influential
Ukrainian investor

57. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Myth 1: Ukrainians don’t speak English

58. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Myth 2: too local

59. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Myth 3: corruption risks

60. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Myth 4: no entrepreneurial culture

61. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Myth 5: no successful cases*
*from investor’s perspective

62. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Myth 6: no return for my investment

63. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
Digital
Future
(founded in 2014)
31 portfolio companies
5 investments in
2021
7 exits

64. UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
International viewpoint
Ukrainian talent
Opportunities on the horizon
for global businesses Jan Webering
CEO, Avenga
Why Ukraine is
an appealing
destination

65. Why Ukraine is
an appealing
destination
HIDDEN GEM:
Sustainable growth:
Ranked 64th in the 2020 WB’s rating for
Ease of Doing Business
Macroeconomic stability:
Ranked 1st for tech outsourcing / software
development in the CEE region by CEEOA,
Outsourcing Journal, and Scheider Group
Rated in top 30 destinations for outsourcing
in the world by Gartner.
Ease of doing business:
On-going deregulation, corporate governance
initiatives, supporting innovation
Rated 46th for adoption of innovations by
Bloomberg Innovation Index
UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE

66. Ukrainian talent,
a tech gem -
a combo of geek
and growth cultures
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
IT companies in Ukraine
5,000
R&D centers, icl. Google’s, Samsung’s,
Amazon’s, Boeing’s, Deutsche Bank’s
110
a volume of Ukrainian IT exports, with an
increase of 20.44% compared to 2019
$5 billion

67. Which
opportunities are
on the horizon for
growth
UKRAINE’S TECH ECOSYSTEM AT A GLANCE
HIDDEN GEM:
Extensive support
of the EU model of equality and democracy, of values and
future development
40.5%
overall share of women in leadership positions
Ranked 74th
of 189 countries by Human Development Index with high
standard of human development
Building business models
that respond to modern economy based on:
● digitalization and artificial intelligence
● behavioral economics & motivation
● information asymmetry & productivity
● moral risks & signalling, etc.

68. UKRAINE’S
TECH ECOSYSTEM
AT A GLANCE
HIDDEN GEM:
Dominique Piotet