Ever felt you needed a decoder ring to understand developer documentation? Are you an admin wanting to understand what ?those Apex coders? are talking about? Want to move from Awesome Admin to Admin who Codes (but need a translator)? You?re in the right place! Join us on a beginner?s guided tour to Apex for Awesome Admins, where we will translate coding concepts into plain English for non-developers and provide real-time demonstrations. Together we?ll explore the wild and wonderful world of Force.com programming, including: the Cavern of Classes, the Ocean of Objects, Method Mountain, the Valley of Variables, the Sea of SOQL, and Trigger Territory. By the end of this session, you?ll understand the basic building blocks of Apex and when (and why) they are used to extend the Salesforce platform.

1. The Force.com Coding Tour
Kieren Jameson
Digital Solutions Manager (ETR)
Salesforce MVP
@KierenJameson
WomenCodeHeroes.com
Decoding Coding for Awesome Admins
Angela Mahoney
Cat Herder (iCloudSalesforce)
Salesforce MVP
@icloudsf
icloudsalesforce.com

2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
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and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
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may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
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Safe Harbor

3. Kieren Jameson Angela Mahoney
@kierenjameson
WomenCodeHeroes.com
RAD Women Co-Founder
ETR Digital Solutions Manager
@icloudsf
icloudsalesforce.com
forcelandia.com
Portland Developers Group
Portland Girly Geeks Group
RAD Women Co-Founder
FORCE.COM
DEVELOPER
SALESFORCE
ADMINISTRATOR
ADVANCED
ADMINISTRATOR
SALESCLOUD
CONSULTANT
FORCE.COM
DEVELOPER

4.  You'll understand why you should know what is
going on with code, even if you don't want to
write code yourself.
 You'll understand what your options are for
process automation: clicks vs code.
 You'll begin to understand the seven basic
building blocks of force.com coding.
 You'll see some code in action!
 You'll get further resources to learn code.
What will you walk away with today?

5.  Because there are
some things you
can’t do with clicks.
 If you work with
developers, it’s
helpful to know what
they are talking
about.
 Because we’re
admins–there's
nothing we can’t do!
But why is code so hard?
 Because developer documentation is very
“developer-y” and is sometimes (often!)
hard to understand for non-coders.
 Because the first (and trickiest)
part of learning about code
is understanding what the
heck the building blocks
are and hew they related
to what you already know.
Why should you care about code?
Photo Source:
http://bit.ly/1UPStiM

6. CLICKS (Declarative)
 Formula Fields
 Validation Rules
 Workflow Rules
 Visual Workflow
 Approval Processes
 Lightning Process Builder
CODE (Programmatic)
Apex Classes & Apex Triggers
 If you want to create/update records are not related to the
object that you are working with.
 Run processes that need a particular order of operation
(workflows are triggered randomly).
 When you want to create complex business logic that doesn’t
require user intervention, including if you have a bunch of
workflow rules that run on a single object.
When to “Click” and when to “Code”?
If you can do it with clicks then generally you should.

7. 1. If you wanted to add a follow-up Task every time a new “hot” Account was
created and assign it to the owner of the Account?
Quick Quiz! – Clicks or Code?

8. 1. If you wanted to add a follow-up Task every time a new “hot” Account was
created and assign it to the owner of the Account?
CLICKS!
Quick Quiz! – Clicks or Code?

9. 1. If you wanted to add a follow-up Task every time a new “hot” Account was
created and assign it to the owner of the Account? CLICKS!
2. If you wanted to add a follow-up Task every time a new “hot” Account was
created and assign it to your top Sales Person from the previous FQ?
Quick Quiz! – Clicks or Code?

10. 1. If you wanted to add a follow-up Task every time a new “hot” Account was
created and assign it to the owner of the Account? CLICKS!
2. If you wanted to add a follow-up Task every time a new “hot” Account was
created and assign it to your top Sales Person from the previous FQ?
CODE!
Quick Quiz! – Clicks or Code?

11. Basic Apex Building Blocks
 Classes: the "Archetypes"
 Objects: the "Individuals"
 Methods: the "Doers"
 Variables: the "Collectors"
Getting Data In & Out of Salesforce
 DML: the "Courier"
 SOQL: the "Researcher"
Putting it all together
 Triggers: the "Listeners"
What are we decoding today?
Force.com Code Tour Itinerary

12.  Classes are blueprints or templates for
the “stuff” that we’re working with.
 Classes are like Objects in Salesforce
 They know stuff about themselves
(these are their variables)
 They can do things (these are their
methods)
Variables
First Name, Last Name,
Birthday, Age, Record
ID, Favorite Pastime,
is Tacky?, Annoyance
Rating…
Classes – the “Architypes”
Methods
Eat, Drink, Snorkel,
Ride Horses, Sightsee,
Take Photos, Complain,
Talk Loudly, Tip Poorly,
Be Annoying …

13.  Apex objects are like Salesforce records.
 Objects are what we create from classes.
 If a class is a template for an tourist, then
an object is an actual, individual person.
Objects – The “Individuals”
The Tourista Family!
Instances of the
Tourist Class
(aka Objects)
These are
objects
Photo Credit: http://bit.ly/1JnkRXD
Tessa Tourista

14. Force.com/Apex Salesforce Examples
Basic Apex
Building Blocks
Class The Architype Salesforce Contact Object
Object The Individual Individual Contact Record
*These are loose translations
Your Force.com Decoder Ring

15.  Variables are like luggage…they are reusable
containers to hold things (data)
 They come in different shapes and sizes to
store different types of things: small, large, and
specialty shapes (e.g., hats, golf clubs)
 They have a data type, a name, and a value.
Variables – The “Collectors”
The type of Luggage
(e.g., small case)
(data type)
mySuitcase
(variable name)
what
mySuitcase
contains
(value)
String mySuitcase = 'Full of Stuff';
data type name value

16. Force.com/Apex
Data Types
Salesforce Field Type
String Text, Text Areas, Auto Number, Url, Phone, Email
Integer or Decimal Number, Percent, Currency
Boolean Checkbox
ID ID of a Salesforce Record
Date, DateTime Date, DateTime
Your Force.com Field/Data Type Decoder Ring

17. String firstName = 'Tessa';
String lastName = 'Tourista';
Integer numTours = 0;
Decimal height = 5.4;
Date birthdate = '1983-02-01';
Boolean isTacky = TRUE;
String tipLevel = 'Generous';
ID id = '00300000003S5PGBC0';
Tessa Tourista’s Variables
typeOfVariable myContainer = contentsOfContainer;
data type name value
Photo Credit: http://bit.ly/1JnkRXD
Tessa
Tourista

18.  Methods are the things
that objects and classes
can do.
 They have a name and can
be passed arguments
(values) that can be used
inside the method.
Methods – The “Doers” Snorkeling
Building
sand
castles
Sunbathing
Photo source: http://i.huffpost.com/gen/2062638/images/o-TACKY-
TOURIST-facebook.jpg

19. What to wear snorkeling!
+ OR
We have our fins,
snorkel, and mask.
But how do we decide
what else to wear?

20. Using the method
Defining what the
method does
What to wear snorkeling!

21. Shorty wetsuit
66-72◦F
What to wear snorkeling!
Over 72◦F
Bathing suit
Full wetsuit
Under 66◦F

22. Shorty wetsuit
66-72◦F
Full wetsuit
Under 66◦F
What to wear snorkeling!
Over 72◦F
Bathing suit
What should
Tessa wear?

23. Full wetsuit
Under 66◦F
What to wear snorkeling!
Shorty wetsuit
66-72◦F
Bathing
Suit Time!
Not true
Not true
75◦F

24. Demo Time: Code in ACTION!!
Photo Source: https://www.flickr.com/photos/raneko/5198682308

25. Force.com/Apex Salesforce Examples
Basic Apex
Building Blocks
Class The Architype Salesforce Contact Object
Object The Individual Individual Contact Record
Variable The Collector Contact Field
Method The Do-er Workflow Action*
*These are loose translations
Your Force.com Decoder Ring

26. DML – The “Courier” SOQL– The “Researcher”
Database Manipulation Language
DML pushes record changes to Salesforce
DML
Salesforce Object Query Language
SOQL pulls records from Salesforce
SOQL

27. DML – The “Courier”
DML is used to send
data to Salesforce
 Insert
 Update
 Upsert
 Delete
 Undelete
DML
DATA PACKAGE
DML

28. SOQL – The “Researcher”
SOQL is used to pull data from Salesforce
It can do a LOT, but at minimum, SOQL
has 3 basic pieces:
 SELECT – what fields are you want to see
 FROM – the Salesforce object that contains
these fields
 WHERE – any filters on the data
SOQL

29. Demo Time: Code in ACTION!!Photo Source: http://hdwallpapersbase.com/wp-content/uploads/2013/01/Husky-Puppy-Wallpaper1.jpg

30. Force.com/Apex Salesforce Examples
Basic Apex
Building Blocks
Class The Architype Salesforce Contact Object
Object The Individual Individual Contact Record
Variable The Collector Contact Field
Method The Do-er Workflow Action*
Get Data In &
Out of Salesforce
DML The Courier Save Button*
SOQL Query The Researcher Tabular Report*
*These are loose translations
Your Force.com Decoder Ring

31. Photo credit: Melvin Gaal (Mindsharing.eu) / Foter.com
 Triggers kick off code-based
automated processes.
 They listen for certain database
events (e.g., a record being
inserted, updated, etc.).
 They either link to or contain the
code that makes the magic
happen.
This lets us do things like…
 Compare data before & after
a change is made.
 Create new, and update
existing, related records.
 Interact with external data
and web services
(e.g., external databases &
SMS text message services)
Triggers– the “Listeners”

32. Trigger Example (avoid double booking)
 We have tours and we have tourists.
 Tourists can only be on one tour at a time.
 Need something to double-check that we're
not double booking tourists.
Step 1: Try to add a tourist Contact
to a tour.
Step 2: Find out what other tours this
contact is already booked on.
Step 3: Compare the start date of the
tours that the person is already on with
the start date of the tour we want to add
them to.
Step 4: If the tour you want to add
them to conflicts with the dates of their
existing tours, then give an error
message and don't let us book the tour.
????

33. What does this look like in code?
???
//1. When we try and add or update a tourparticipants__c
record, then before you commit the data to the database
run this trigger.
trigger RejectTourDoubleBooking on TourParticipants__c
(before insert, before update) {
//2. Create a list of all the records (called TPs for "Tour
Participants") that we sent to the trigger. Then loop over
all these records, and for each one run some code.
for (TourParticipants__c TPs : trigger.new) {
//3. For each item in the TP list, create another list (called
tour) that gets the ID and the start date of the tour we
are wanting to add the contact to.
Tour__c tour =
[SELECT id, startDate__c FROM Tour__c
WHERE id = :TPs.tour__c];
//4. Create another list of TourParticipant__c records
(called conflicts). Put in this list any records from the
TourParticipants__c custom object where the same
person we're wanting to add to a tour is already on a
tour with the same start date as the tour we are
wanting to add them to.
list <TourParticipants__c> conflicts =
[SELECT id FROM TourParticipants__c
WHERE contact__c = :TPs.contact__c AND
tour__r.startDate__c = :tour.startDate__c];
//5. If the "conflicts" list is NOT (!) empty, then block the
contact from being added to the tour.
if (! conflicts.isEmpty() ) {
TPs.addError('***DOUBLE BOOKING ERROR***');
}
}
}
WARNING: WE KNOW THIS CODE IS FLAWED

34. What does this look like in code?
???
trigger RejectTourDoubleBooking on TourParticipants__c
(before insert, before update) {
for (TourParticipants__c TPs : trigger.new) {
Tour__c tour =
[SELECT id, startDate__c FROM Tour__c
WHERE id = :TPs.tour__c];
list <TourParticipants__c> conflicts =
[SELECT id FROM TourParticipants__c
WHERE contact__c = :TPs.contact__c AND
tour__r.startDate__c = :tour.startDate__c];
if (! conflicts.isEmpty() ) {
TPs.addError('***DOUBLE BOOKING ERROR***');
}
}
}
WARNING: WE KNOW THIS CODE IS FLAWED

35. Demo Time: Code in ACTION!!Photo Source: https://upload.wikimedia.org/wikipedia/commons/f/ff/Cat_on_laptop_-_Just_Browsing.jpg

36. Force.com/Apex Salesforce Examples
Basic Apex
Building Blocks
Class The Architype Salesforce Account Object
Object The Individual Individual Account Record
Variable The Collector Account Field
Method The Do-er Workflow Action*
Get Data In &
Out of Salesforce
DML The Courier Save Button*
SOQL Query The Researcher Tabular Report*
Putting it All
Together
Triggers The Listener Workflow Rule Criteria*
*These are loose translations
Your Force.com Decoder Ring

37. More Admins who Code at Dreamforce
Sessions for Beginning Coders
 Intro to Apex for Admins
 Intro to Apex Triggers*
 From "Awesome Admin" to "Champion
Coder" (How to become a force.com
developer)
 Triggers for Admins: A Five-step
Framework for Creating Triggers
 Workflow Formulas as a Gateway to
Coding
The Dev Zone &
Developer Library
(Moscone West)
Hands-on Trainings
 Getting Started with
Apex Code for Admins
 Getting Started with
Visualforce for Admins
* Already happened but may have been recorded

38. Want to know more?
Salesforce Trailhead
Free online training and tutorials (clicks & code)
bit.ly/sfdc-trailhead
Force.com Video Training
Udacity, Pluralsight
bit.ly/apex-video-training
RAD Women
Learn to code on force.com with other women
bit.ly/rad-women
Women Code Heroes
Helping awesome admins learn to code.
Decoder ring included
WomenCodeHeroes.com
sfdc99.com
Apex coding for the 99%
sfdc99.com
Salesforce Dev Community
Tip sheets, workbooks, cookbooks,
documentation…
developer.salesforce.com

39. Keep the learning going in the Admin Lodge
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41. Questions?
Kieren Jameson
@kierenjameson
WomenCodeHeroes.com
Angela Mahoney
angela@icloudsalesforce.com
@icoudsf

42. Thank you