2. PROBLEM TO BE SOLVED/MARKET GAP TO
BE FILLED BY MY SOCIAL MEDIA WEBSITE
The problem I would like to solve with my social media website is a niche issue.
I believe that for fans of the comic book fandom, it is difficult to find a place to
communicate solely with fans of comic books, films, anime and TV Shows. Very
often, people will not refer to things that they are fans of on Facebook due to
their interests being very niche and fearing judgement from those who do not
see the merit in their hobbies. Therefore, I believe that there needs to be a
communal place where fans can go to talk with other like minded people. I am
basing this idea off of the idea of a 24/7 Internet comic-con, as comic-cons are
currently the most prominent example of this problem being solved.
3. IDEA 1- VIRTUAL COMIC-CON
• A) Purpose- The purpose of Virtual Comic-Con is to allow fans of TV, Films, Comics and Anime to have a place
to talk to other like-minded people about things that they are fans of and that they follow without filling their
Facebook pages with comic-book content that may annoy their friends and cause people to judge what they
like. It will also serve as an independent marketplace, where niche artists and vendors that would usually
sell their wares at comic cons can continue to advertise their businesses.
• B) Format/Style- The format of this will be a personal blog, where people can choose which types of things
they want to follow and can follow separate topics and genres and create their own. Visually this will look like
Twitter, while there will be another page, a sort of contents page, containing the different topics and genres
that users can choose to follow.
• C) Target User/Membership- The target membership of this app is very broad and so it must be unisex and
appeal to all ages. It must appeal to those who like the topics that will be on offer (including TV, Films,
Comics and Animé) and should also appeal to a cash poor audience who use this form of media in their spare
time, whether they have lots of it or little. Therefore, the app will contain no micro transactions and will be
free to download, with adverts making up the bulk of profits.
4. IDEA 2- THE MULTIVERSE APP
• A) Purpose - The purpose of The Multiverse App is to allow fans of TV, Films, Comics and Anime to have a place to
talk to other like-minded people about things that they are fans of and that they follow without filling their Facebook
pages with comic-book content that may annoy their friends and cause people to judge what they like. It will also
contain a place where people can publish their own stories and create their own sections of the multiverse.
• B) Format/Style- The format of this will be similar to Facebook, where a person chooses pages to like from the
Multiverse, whether that be official pages, fan pages or small business pages such as comicbook.com. This will create
a person’s Universe that is tailored to their liked pages, people, films, topics, genres etc. Users will also be able to
connect to other users with similar likes and dislikes , in order to ensure the social side of the app.
• C) Target User/ Membership- The target membership of this app is very broad and so it must be unisex and appeal to
all ages. It must appeal to those who like the topics that will be on offer (including TV, Films, Comics and Animé) and
should also appeal to a cash poor audience who use this form of media in their spare time, whether they have lots of it
or little. Therefore, the app will contain no micro transactions and will be free to download, with adverts making up
the bulk of profits.
5. IDEA 1 - MOCK-UPS
This is where the search icon will be.
The magnifying glass is often use to
indicate the presence of a search bar,
which in this case is directly to the right.
This clearly indicates to the user that
this is where they can search for content
or other users.
This is where the Camera icon will be.
This will be where users can upload a
photo to their members’ page or upload
a photo to send to another user. This
icon will clearly indicate to the user
where they can go to take/upload
photos as the camera is an icon that is
used on many other social media sites,
and so it will be familiar to the user.These boxes indicate the posts that would
appear on the Universe (members’ page).
The top indicates where the user can post,
a box to type messages in that will appear
on their universe for their friends to see.
The next are posts from friends and here
they indicate what types of things can be
posted (including videos, photos and
articles). This page can be personalised to
the user’s tastes and will come to resemble
a personal blog, but with friends able to
post things that they think another user
will be interested in. This is useful for the
user as it is a place where they can express
themselves about whatever they like in a
space filled with like-minded individuals.
This is the multiverse icon, as seen by the image
of one universe icon connected to others. This is
where the posts of friends and followed pages
can be seen. This allows information to be
focused to what the user likes and posts from
people that they care about, unlike the more
general categories which shows what everyone
is saying about a particular subject. This is
useful for the user as it collects their
information allowing usage of the app to be
This is the messages icon. This is where
users can go to their inbox and see what
messages they have received from other
users and send messages themselves. This
speech bubble is often used to represent a
messages section and is therefore useful to
the audience as they can find their way
around the app more easily.
This is the news icon. This is where all of the
breaking news stories or most talked about stories
of the day will be contained so that the user does
not have to look in all of the categories to see what
everyone is talking about, with a full explanations
of what is going on. This is useful for the user as it
collects information and allows users to access
information in a simpler way.
This is the Universe icon. This is where
members can go back to their page that
they can update and share the content that
they are interested in. This will be
explained to the user upon entry to the app
for the first time and it is useful as it
means that they do not have to trawl
through multiple hyperlinks to go back to
their main page.
6. IDEA 1 - MOCK-UPS
This is the multiverse icon, as seen by the
image of one universe icon connected to
others. This is where the posts of friends
and followed pages can be seen. This
allows information to be focused to what
the user likes and posts from people that
they care about, unlike the more general
categories which shows what everyone is
saying about a particular subject. This is
useful for the user as it collects their
information allowing usage of the app to
be simpler for them.
This and the rest of the boxes on the
page are hyperlinks to brand/subject
specific pages, that the user can use to
find people who are interested in the
same thing as them, materials based
on their interests and content filtered
to only include content for that topic.
If a user clicks on a box or the writing
underneath the box, they will be taken
to another page. This is useful for the
user as they can find information
easier and not have to read through
things that do not interest them,
making the app easier and more
attractive to use.
This is the messages icon. This is
where users can go to their inbox
and see what messages they
have received from other users
and send messages themselves.
This speech bubble is often used
to represent a messages section
and is therefore useful to the
audience as they can find their
way around the app more easily.
This is the Universe icon. This is where members can go back to their page that
they can update and share the content that they are interested in. This will be
explained to the user upon entry to the app for the first time and it is useful as it
means that they do not have to trawl through multiple hyperlinks to go back to
This is the news icon. This is where all of
the breaking news stories or most talked
about stories of the day will be contained
so that the user does not have to look in all
of the categories to see what everyone is
talking about, with a full explanations of
what is going on. This is useful for the user
as it collects information and allows users
to access information in a simpler way.
7. IDEA 2- MOCK-UPS
This is the news icon. This is where all of the
breaking news stories or most talked about stories or
suggested stories based on likes of the day will be
contained so that the user does not have to look in all
of the categories to see what everyone is talking
about, with a full explanations of what is going on.
This is useful for the user as it collects information
and allows users to access information in a simpler
way.
These boxes indicate the posts that would
appear on the Universe (members’ page).
The top indicates where the user can post, a
box to type messages in that will appear on
their universe for their friends to see. The
next are posts from friends and here they
indicate what types of things can be posted
(including videos, photos and articles). This
page can be personalised to the user’s tastes
and will come to resemble a personal blog,
but with friends able to post things that
they think another user will be interested
in. This is useful for the user as it is a place
where they can express themselves about
whatever they like in a space filled with
like-minded individuals.
This is where the Camera icon will be.
This will be where users can upload a
photo to their members’ page or upload
a photo to send to another user. This
icon will clearly indicate to the user
where they can go to take/upload
photos as the camera is an icon that is
used on many other social media sites,
and so it will be familiar to the user.
This is where the search icon will be.
The magnifying glass is often use to
indicate the presence of a search bar,
which in this case is directly to the right.
This clearly indicates to the user that
this is where they can search for content
or other users.
This is the messages icon. This is where
users can go to their inbox and see what
messages they have received from other
users and send messages themselves. This
speech bubble is often used to represent a
messages section and is therefore useful to
the audience as they can find their way
around the app more easily.
This is the Home icon. This is where members can go back to their page
that they can update and share the content that they are interested in. This
will be explained to the user upon entry to the app for the first time and it
is useful as it means that they do not have to trawl through multiple
hyperlinks to go back to their main page.
8. IDEA 2- MOCK-UPSThis and the rest of the boxes on the page are
hyperlinks to brand/subject specific pages,
that the user can use to find people who are
interested in the same thing as them,
materials based on their interests and
content filtered to only include content for
that topic. If a user clicks on a box or the
writing underneath the box, they will be
taken to another page. This is useful for the
user as they can find information easier and
not have to read through things that do not
interest them, making the app easier and
more attractive to use.
This is the suggested icon. This is where all of
the breaking news stories or most talked about
stories or suggested stories based on likes of the
day will be contained so that the user does not
have to look in all of the categories to see what
everyone is talking about, with a full
explanations of what is going on. This is useful
for the user as it collects information and allows
users to access information in a simpler way.
This is the Home icon. This is where members can go back to their page
that they can update and share the content that they are interested in. This
will be explained to the user upon entry to the app for the first time and it
is useful as it means that they do not have to trawl through multiple
hyperlinks to go back to their main page.
This is the messages icon. This is where
users can go to their inbox and see what
messages they have received from other
users and send messages themselves. This
speech bubble is often used to represent a
messages section and is therefore useful to
the audience as they can find their way
around the app more easily.
