Sanoma on tablets - eday 2010 (h.kienhuis)
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Sanoma on tablets - presentation at eDay 2010 by Herman Kienhuis. Key messages: 1. New category of comfortable computing devices 2. Apple ipad leading, Android challenging 3. New opportunities in advertising and paid content 4. Sanoma exploring, learning, sharing 5. Promising start NU.nl ipad app
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Sanoma on tablets - eday 2010 (h.kienhuis)
- 1. Sanoma on tablets The iPad highway eDay, 16 september 2010 Herman Kienhuis, Business Development Sanoma Digital NL Herman Kienhuis, Sanoma Digital eDay, Rotterdam, 16 September 2010
- 2. 1. new category of comfortable The iPad highway computing devices Herman Kienhuis, Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010
- 6. 2. apple leading, The iPad highwaychallenging android Herman Kienhuis, Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010
- 7. iPad sales [number of devices] 12 Milion 10 8 6 4 2 0 3-apr 3-mei 2-jun 2-jul 1-aug 31-aug 30-sep 30-okt 29-nov29-dec Source: Apple, analist reports
- 9. 3. new opportunities The in advertising and iPad highway paid content Herman Kienhuis, Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010
- 10. iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. Herman Kienhuis, words,“selfish elites.” In other Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010 Source: MyType research
- 11. for? What do you expect to use the iPad for? Web browsing Email Video [TV/movie] Music Personal photo User-generated content Video game Source: BCG 0 20 40 60 80 100
- 12. At what price are you willing to pay? US Digital Newspaper 5-10 5-12 sub/mnth 1-4 Germany Digital 2-4 1-3 Magazine 4-7 5-10 eBook 7-12 7-13 Finland Source: BCG $0 $5 $ 10 $ 15
- 13. Advertising building on power of: • print [tangible, inform,inspire] • The iPad highway emotion, social] TV [audiovisual, • online [interaction, targeting] • mobile [portable, always-on] Herman Kienhuis, Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010
- 14. 4. Sanoma: exploring, learning, sharing The iPad highway Herman Kienhuis, Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010
- 16. 5. Promising start NU HD The iPad highway powered by: Herman Kienhuis, Business Development Sanoma Digital NL eDay, Rotterdam, 16 September 2010
- 17. pageviews/day mln] NU HD pageviews/day [x mln] 0,4 0,3 0,3 0,2 0,2 0,1 57,000 0,1 downloads 0,0 21-jul 31-jul 10-aug 20-aug 30-aug 9-sep Source: NU.nl
- 18. Pageviews [august, x mln] mln] Views/ session nu.nl 4 NU mobile 5 NU HD 6 Source: NU.nl - 100 200 300 400
- 19. Pageviews per category [percent] Nu HD Algemeen Achterklap Nu.nl Sport Tech Economie Source: NU.nl 0 20 40 60 80
- 21. © 2010