Presentation at FIPP Digital Innovators Summit (DIS) by Herman Kienhuis (SanomaVentures) on March 25, 2014 in Berlin.

1. SanomaVentures
Digital Innovators Summit
Berlin, March 25, 2014

2. introduction

3. chemical engineering /
mckinsey / mba / sanoma
finance & strategy / product
development / venture capital
family-man / music-maker /
vintage-lover / internet-geek

5. * excluding non-recurring items
Market leader in chosen businesses
and markets
One of the leading media and
learning companies in Europe
#1 media company in
the Netherlands and Finland
Among top 2 educational players
in all its 5 markets of operation
Head office in Helsinki, Finland
Focus on consumer media
and learning
Strategy set
From holding to Group structure
2013 financials
Net sales EUR 2,219 million
EBIT* EUR 155 million
Personnel 9,597 (FTE)
February 2014 Corporate Presentation2
Finland
The Netherlands
Belgium
Hungary
Magazine publishing
Online operations
Television
Learning
Newspaper publishing
Radio
Croatia
Ukraine
Lithuania
Latvia
Estonia
Russia
Sweden
Poland
* EBIT excludingnon-recurring items.
Sanoma is:
•#1 media company in The
Netherlands and Finland
•Top 3 educational publisher in 5
markets
•Based in Helsinki, Finland; listed on
NASDAQ OMX
!
2013 key figures:
•Net sales €2.2 billion
•EBIT* €155 million
•Personnel 9,597 (FTE)
One of the leading media and learning companies in Europe

6. Get the WorldWe help people to access, understand
and enjoy the world
COMMUNITIES
CONTENT
BRANDS
REACH
MARKETING
INSIGHTS
PERSONAL
INTERACTIVE
LEARNING

7. Growth horizons
defend and extend
core businesses
(TV, newspapers,
magazines, online media,
educational books)
PROFIT
build emerging
businesses
(international online &
mobile, multi-channel
marketing solutions,
learning solutions)
REVENUE
create viable
options for the
future
(Innovation Lab,
SanomaVentures)
INNOVATION

12. $4 bln

13. Technological change
Organizational change
The Speed of Change
?

14. $1 bln
13 employees
$19 bln
55 employees

15. why invest in start-ups?

16. access to unrestricted innovation
by entrepreneurial talent

17. reduce cost and increase speed
of experimentation

18. create more/different
options for future growth

19. creating value from existing
assets: media reach, expertise
and network

20. right time: growing
entrepreneurial activity,
less capital supply by banks

21. what we do

22. •SanomaVentures: venturing arm of Sanoma
Corporation; started in 2012; offices in
Amsterdam & Helsinki
•strategy: strategic, long-term, investor in
digital startups; focused on innovation & growth
•stage: post-launch, early-stage, €100k-€1m
investments
•scope: consumer media, e-commerce,
education

23. •smart money
•early stage
•fast process
•network
•trust

24. SMART MONEY
•customer reach: Sanoma media package (in
addition to cash)
•mentoring: Sanoma business owners act as
sparring partners
•expertise: Sanoma design, development,
marketing and sales specialists and industry/
domain experts & knowledge
•network: Sanoma corporate customers, suppliers,
partners, other ventures

25. •have patience
•let go of control
•compete with core
•accept failure
•focus time on stars

26. L.Druege@vdz.de

27. L.Druege@vdz.de
STAGE OF INVESTMENT
>EUR
0.25mln

28. L.Druege@vdz.de
AREAS OF INVESTMENT

29. L.Druege@vdz.de

30. some examples

31. New, outlet and pre-owned brand
apparel in a single basket

32. Online workout plans and nutrition tracking
Get your personal plan and join millions of users worldwide

33. Peerby.com: platform for sharing durable goods locally
find products within 30 minutes by asking around in your neighborhood

34. Comparison site for personal and professional development

35. !
TV for the
on-demand
generation!

38. get started
@kienhuis | sanomaventures.com |@sanomaventures