1. Democratizing
Enterprise Mobility
T e l l a g o S t u d i o s , I n c .
2 2 5 5 G l a d e s R o a d , S u i t e 3 2
B o c a R a t o n , F L 3 3 4 3 1
P h o n e : 8 7 7 . 5 1 3 . 3 1 1 3
6 / 2 0 / 2 0 1 2
Jesus Rodriguez
Introducing the Enterprise Mobile platform as a service.

2. Tellago Studios, Inc. Page 1
Democratizing Enterprise Mobility
For the last two years, enterprise mobility has had a high place on the technology agenda of most
companies. However, the mobile enterprise remains a highly complex and expensive endeavor
that can only be afforded by a small group of organizations. Even more importantly, the
enterprise mobility stacks are technologically archaic compared to the equivalent consumer
market technology which is causing companies to start embracing open, consumer-based
technologies as part of the enterprise mobile applications.
If you agree that connected devices are becoming a predominant force in the enterprise, then you
can also agree that the industry is in desperate need for technologies that provide simple, open
and yet robust mechanisms to develop enterprise applications that can run on these devices.
Mobile Enterprise Is About the Back End not the Front End
Looking at the current enterprise mobility technology ecosystem, we can quickly notice a heavy
emphasis on development tools and technologies that allow developers to build applications that
can run on a diverse number of devices. While that type of technologies is certainly welcome,
this is far from being a problem in the enterprise. The market is full of mobile frontend
technologies that support multi-device applications which are very viable solutions in an
enterprise environment. PhoneGap, AppAccelerator's Titanium, Xamarin's Monotouch and
Mono for Android, Sencha Touch are just some of the examples of technologies that enable a
cross-device experience and, what is more important, provide a far superior experience than the
equivalent SAP, IBM or Antenna software technologies.
Based on the rapid evolution of the mobile technology landscape, enterprise developers have a
very broad spectrum of technology options when it comes to implementing mobile client
frontend interfaces. The challenge, however, remains in the backend infrastructure. Aspects such
as security, identity management, storage, messaging, media exchange, and content management
are among many some of the most important backend capabilities that are required by most

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enterprise mobile applications. Enabling these and many other backend features represent, by
and large, the most important challenge in the current spectrum of enterprise mobile applications.
When designing an enterprise mobility strategy, the emphasis should not be on the client
development technologies and tools and, instead, it should be focused on the backend services
and management experience to enable enterprise-ready mobile applications.
Anatomy of an Enterprise Mobile Platform in 2012
Looking at the current enterprise mobility market, we can find a group of "platforms" that can serve
as the foundation of an enterprise mobile infrastructure. Sadly, all these technologies look incredibly
similar and mysteriously resemble the models pioneered by Research in Motion a few years ago.
Without exception, the current generation of enterprise mobility platforms provides a series of
components that compose the complete mobile application lifecycle from development to
operational management. The following figure depicts the fundamental elements of a mobile
enterprise platform in the current market.
As illustrated in the above figure, the DNA of a traditional enterprise mobile platform is based
on the following components.
 Cross Platform Mobile Application Development Tool: This component of an
enterprise mobility platform enables a developer to implement mobile applications that
can be deployed to multiple devices.
 Mobile Application Server: Traditional enterprise mobility platforms include a server
side infrastructure that serves as the fundamental gateway to abstract the interaction
between mobile applications and the datacenter infrastructure.
 Mobile Line of Business Adapters: Some enterprise mobility platforms include out of
the box connectors to traditional line of business systems such as ERP or CRM
applications. These components intend to streamline the integration of these platforms
into enterprise mobile applications

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 Mobile Application Manager: Every enterprise mobility platform provides a component
to manage and monitor the different applications running in the mobile application
server.
 Mobile Device Manager: Device management has been a traditional component of
traditional enterprise mobility platforms since the early years. This component is
typically responsible for managing the mobile devices running specific enterprise
applications.
The components listed above represent the foundation of the current ecosystem of enterprise
mobility platforms. Some of the characteristics of these components combined with the
constraints of an on-premise delivery model introduce a series of challenges for organizations
when embracing these platforms as the core of an enterprise mobility infrastructure.
The Challenge
The technical complexity and expensive delivery model of traditional enterprise mobile platforms
combined with the novel and rapid evolving nature of mobile technologies makes enterprise
mobility a really challenging experience for most organizations. Without getting into the specifics of
any particular technology, we can refer to a number of challenges that are common across most
enterprise mobile platforms.
 High learning curve: By not relying on popular and open technologies, traditional
enterprise mobility platforms require that most companies train their developers and IT
professionals in the usage of the proprietary development tools and frameworks
required by the platform.
 On-premise infrastructure: Most enterprise mobility platforms require expensive on-
premise infrastructures in order to host and manage the applications developed on the
platform.
 Lack of developer community: The closed nature of traditional enterprise mobile
platforms has impeded the growth of developer communities around these
technologies. This fact has reflected in a lack of tools, frameworks and even accessible
talent around those platforms which directly translates into high implementation and
maintenance costs for most companies.
 Technology debt: The rapid evolution of mobile development technologies has made it
impossible for most enterprise mobile platforms to keep up with the latest mobile
trends. To cite an example, it took nearly a year after HTML5 became one of the most
popular mechanisms for the implementation of mobile application before any of the
major enterprise mobility platforms announced the native support for HTML5
applications.
 Professional services: The complexity and lack of developer communities for most
enterprise mobility frequently platforms requires the use of professional services when
implementing solutions on these platforms.
The aforementioned challenges are just some the roadblocks encountered by organizations when
implementing enterprise mobility solutions based on traditional platforms. Given the growing
importance of connected devices, the industry is in a desperate need of simpler, open, rapidly
growing platforms that can help to democratize the enterprise mobility ecosystem.

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The Time for an Enterprise Mobile Platform as a Service
As mentioned in the previous section, the current technology models for enterprise mobility has
proven to be highly inefficient to address the challenges in this rapidly growing space. As an
alternative, we need new enterprise mobile technologies that embrace modern computing paradigms
and a simple delivery model that enables organizations to easily embrace enterprise mobility
initiatives. In a nutshell, here are some of the primary elements we believe a modern enterprise
mobility platform should provide:
 Freedom of tools and frameworks: A modern enterprise mobility platform should
enable developers to use their favorite development tools and frameworks when it
comes to implementing mobile applications.
 Open and simple to use backend capabilities: Forget the frontend capabilities, a
modern enterprise mobile platform should enable open, service-enabled and simple to
use backend features that allow developers to build enterprise-ready mobile
applications.
 Cloud based delivery model: The on-premise model in enterprise mobile platforms have
proven to be highly inefficient and cost prohibitive for most organizations. As an
alternative, a modern enterprise mobility platform should leverage cloud computing as
the fundamental mechanism to enable the backend and management capabilities of the
platform.
 Managed mobile web hosting and provisioning capabilities: As HTML5 and mobile
web techniques become increasingly important in enterprise mobile applications, the
ability of hosting, provisioning and managing mobile web applications should be a key
component of the next generation enterprise mobile platforms.
 Elastic and scalable computing model: While is true that user behavior is more
predictable in enterprise mobile applications compared to consumer applications, the
sole nature of mobile applications demands an elastically scalable hosting model in
which infrastructure can be dynamically allocated based on user demands.
 Open, Open, Open: Finally, a modern enterprise mobility platform must be open enough
to nurture a developer community around it and to keep up with the rapid evolution of
mobile technologies.
An almost axiomatic truth in software development is the fact that most software platforms are
just a realignment of well-established computing paradigms. In that sense, we should look for
well-established software models that can enable the next generation of enterprise mobile
platforms. We can quickly find the answer in one of the fastest growing technology movements
of the last few years: Platform as a Service (PaaS)
A Platform as a Service for Enterprise Mobile Applications
At a high level, an enterprise mobile platform as a service is a cloud platform that provides elements
of the enterprise mobile application development lifecycle as multi-tenant services. Specifically, an
enterprise mobile application provides enterprise-ready backend capabilities as cloud services and it
facilitates the hosting, provisioning and management of mobile applications that use those services.
As other technology movements, an enterprise mobile platform as a service can be seen as a
combination of existing technology movements such as mobile Backend as a Service (BaaS), mobile
enterprise application stores, and a few other emerging areas in mobile technologies.

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Expanding beyond the conceptual level, we think of the first generation of enterprise mobile
PaaS as three fundamental components: a series of enterprise cloud APIs, a mobile enterprise
application store and an environment to deploy, provision and manage enterprise mobile
applications. The following figure illustrates this concept.
One of the most important aspects of an enterprise mobile platform is its application centric
nature. Different from traditional platform as a service model, the application is the center of the
enterprise mobile PaaS model and resources and services are provisioned and managed within
the context of an application. The following figure illustrates that concept:
In addition to its numerous advantages from the technology standpoint, an enterprise mobile
PaaS embraces the commercial SaaS model in which customers pay a subscription fee based on
the usage of the platform. These models allow organizations to start relatively small and scale
organically their enterprise mobility initiatives. Also, the cloud delivery model of the enterprise
mobile cloud APIs allows organizations to immediately take advantage of new services as soon
as they become available in the platform.

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Even though it is not a key characteristic of the model, it is very important to highlight the tool
agnostic nature of Enterprise Mobile Platform as a Service. Different from traditional enterprise
mobile platforms in which development tools are at the center of the stack, an Enterprise Mobile
PaaS focuses on the backend, hosting, provisioning and management aspects of enterprise
mobile applications and delivers those in a model that can be used from any development tool or
framework. To make the experience even simpler, Enterprise Mobile PaaS typically include
SDKs for some of the major mobile platforms.
The Inevitability of the Enterprise Mobile PaaS
Based on some of the arguments expressed in the previous section, we can easily conclude that
Enterprise Mobile PaaS are an inevitable evolution of the existing unsustainable enterprise mobility
models. At a high level, Enterprise Mobile PaaS offers significant advantages over traditional
models:
 Tool agnostic: Different from traditional enterprise mobile platforms, Enterprise Mobile
PaaS allow organizations to build enterprise mobile applications using their favorite
tools and frameworks.
 No on-premise setup: Enterprise Mobile PaaS are delivered as a cloud based solution
that requires no on-premise infrastructure.
 No learning curve: The open nature of Enterprise Mobile PaaS makes it accessible to
any developer with basic knowledge of mobile platforms.
 Continuous upgrades: Like any good cloud citizen, Enterprise Mobile PaaS make the
continuous release of new and upgraded features a key element of the platform.
 Elastically scalable: An Enterprise Mobile PaaS allows organizations to scale
organically based on the user demand of their enterprise mobile applications.
 Cost: The pay as you go model of Enterprise Mobile PaaS allows organizations to
quickly ramp up and organically scale enterprise mobility initiatives without incurring
major costs.
Finally and more importantly, the Enterprise Mobile PaaS represents the only model in which
organizations can practically keep up with the fast evolving pace of the mobile technology world
without sacrificing the policies of enterprise applications.
Conclusion
Enterprise Mobile Platform as a Service represents the natural evolution of enterprise mobility
platforms. Traditional enterprise mobility platforms have proven to be highly inefficient, hard to
scale, slow to evolve models that impose a high technologically and financial cost to most
organizations. An Enterprise Mobile PaaS combines emerging technology models such as mobile
Backend as a Service with creative application delivery models like application stores to simplify and
democratize enterprise mobility.
First published by Sys-Con Media http://www.sys-con.com/ 21 June, 2012.

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About the Author
Jesus Rodriguez is a co-founder and CEO of both Tellago Studios and
Tellago, two fast growing start-ups with a unique vision around software
technology. Jesus spends his days working on the technology and strategic
vision of both companies. Under his leadership, Tellago and Tellago
Studios have been recognized as an innovator in the areas of enterprise
software and solutions achieving important awards like the Stevie Awards’
American and International Business Awards.
A software scientist by background, Jesus is an internationally recognized speaker and author
with contributions that include hundreds of articles and sessions at industry conferences. Jesus
serves as an advisor to several software companies such as Microsoft and Oracle, and is the only
person who currently holds both the Microsoft MVP and Oracle ACE technology awards. Jesus
is a prolific blogger on all subjects related to software technology and entrepreneurship. You can
gain valuable insight on business and software technology through his blogs at
http://jrodthoughts.com and http://weblogs.asp.net/gsusx .