SlideShare uma empresa Scribd logo
1 de 26
Baixar para ler offline
Each year the company ISOVER organizes an annual interna-
tional student contest divided in a national and consecutively,
an international stage. This project was created for the 2012
edition of the contest whose task was to design a sustainable
community in a derelict postindustrial area in Nottingham,
UK and to propose a housing typology compatible with the
standards of the passive house.

The project constructs its approach based on firstly, the
existing plans and proposals for the area, which is a part of
Nottingham Waterfront Regeneration zone and secondly, on
an interpretation of what a sustainable community is in terms
of urban regeneration.

The proposed housing typology it uses the idea of separat-
ing form (the outer, connective layer of a building which
responds to its context’s aesthetics, natural conditions, urban
form) and function, which is compatible with standardization,
modularity and adaptability.

The project received first prize in the national stage of the
competition in April, 2012.
COMPETITION BRIEF   EXISTING PLANS AND VISIONS FOR THE AREA
SUSTAINABLE COMMUNITY STRATEGY: RECONNECT   SUSTAINABLE COMMUNITY STRATEGY: REVIVE
SITE PLAN
CONCEPT: SEPARATING FORM FROM FUNCTION
4. CUSTOMIZE
RESIDENTIAL UNIT (UPPER 2 LEVELS)




                                                                       {
        PLAN +6.95
A




                                                         RESIDENTIAL




                                                         COMMERCIAL



        PLAN +3.65

                                                                           SECTION A-A
    A
City of culture of Galicia / Peter Eisenman                                                                                                                                                         BIG deal
                                                                                            *The article was originally posted in the OpenBuildings blog and was later featured in Archinect.                                                                                                                                    *The article was originally posted in my blog.See link below text.
                                                                                                                    See links below text. Images, quotation references and links are omitted.                                                                                                                                                  Images, quotation references and links are omitted.
                                                                                                                                                                                                    Earlier today I was weirdly irritated by a project by PLOT, namely the REN Building:
As I set on writing this week’s Building Spotlight on City of Culture of Galicia, I was baffled by the amount of papers, articles and comments on the subject and their diversity. I should         It is a rare case that an image or a couple of lines disturb me to the point that over the day I go back to it, dissecting and unconsciously mixing it up with all the other thoughts running
have seen this coming, as the project’s scale, budget and implications have stretched far beyond the initial expectations and urged a furious debate among architects, journalists,                 through my head. So what could be that irritating about one-of-the-hundreds flashy projects posted and re-posted all over the web?
politicians and locals. Commissioned in 1999, after an invited competition featuring a constellation of starchitects (Libeskind, Koolhaas, Nouvel, Perrault, Steven Holl and Ricardo Bofill,
to name a few), the winning project of Peter Eisenman originally featured eight buildings (later reduced to six) composed in a complex, three-dimensional undulating terrain merging                Long story short, the REN building is to be built in Shanghai, China, as a legacy of the last year’s World Expo. As one of the latest projects of the dernier cri Bjarke Ingels, it has been
harmoniously with the environment.                                                                                                                                                                  featured in a number of websites, along with Bjarke’s joyful agenda of “radical pleasing” (which sounds a bit pervy, I have to say). In one of BIG’s numerous comics/animated videos he
                                                                                                                                                                                                    was even cheeky enough to once again remove the r from revolution: as if we haven’t seen that cheap slogan trick many times already. So, the REN was originally intended to be a hotel
Eisenman himself admits that “there is no question that the Santiago project is a response to Gehry’s Guggenheim in Bilbao...The people short-listed in the competition [...] are an indica-        in the north of Sweden, but both the jurors and PLOT agreed that it doesn’t really fit there. A few years later though they had a meeting with a Chinese businessman who was stunned to
tion that they wanted something out of the ordinary.” Indeed, Gehry’s flowing titanium ribbon symphony turned out so economically successful, that it not only provided the once small              discover that PLOT’s misfortunate competition entry was actually shaped as the Chinese sign for “people”!
unremarkable town with an eye-catching postcard image, but even gave its name to the infamous “Bilbao Effect”, the idea that one building can transform the fortunes of an entire re-
gion. Although Gehry officially deemed it as “bullshit”, ever since ambitious city planners from all over the world are trying to bag an iconic new building by a superstar architect hoping        Didn’t Bjarke really ride on this. The once-to-be Swedish hotel is currently being described by the optimist comic lover as:
                                                                                                                                                                                                    “The REN building is a proposal for a hotel, sports and conference center for the World Expo 2010 in Shanghai. The building is conceived as two buildings merging into one.
for a similar upturn.
                                                                                                                                                                                                    The first building, emerging from the water, is devoted to the activities of the body and houses the sports and water culture center. The second building, emerging from land,
                                                                                                                                                                                                    is devoted to the spirit and enlightenment and houses the conference center and meeting facilities. The two buildings meet in a 1000 room hotel, a building for living. The
However, the case with the City of Culture proved quite different. Eight years late and - up to now - more than four times the original budget, it was a subject of furious polemics from           building becomes the Chinese sign for “The People” and a recognizable landmark for the World Expo in China.”
its very conception. Eisenman’s magnum opus (150 000 sq. meters, $581 million estimated cost to complete) was conceived in the right time and the right place: amidst the economical
and building boom of the late nineties, in a country that has always laid its faith (and money) in prime-quality architectural works. Ironically though, the complex had to open in a time of       Opportunism, whatever cool slogans and comic books you wrap it in, is a very dubious agenda: there is something profoundly wrong already in the touching story of a Chinese business-
global economic deficiency and expectedly, suffered harsh critiques regarding its excessive consumption of time, money and labor which few believe will pay off.                                    man recognizing “the people” and giving the decisive push for another ugly (I finally said it, okay.) “landmark” built on the extatic occasion of A World Expo. There is something wrong
                                                                                                                                                                                                    in BIG’s cultural flexibility: Swedish hotel gets a second reading and currently bursts with dualist symbols of Ying-Yang, Body-Spirit, Water-Land, blah blah blah. And they go as far as
Apart from the economical impact, the “Bilbao Effect” has another, less visible but just as strong implication: it creates images the city identifies with, and as much as “identity” is among      celebrating the happy coincidence by saying “People as in “The People’s Republic of China”! Are you fucking kidding me!
those trendy, largely misused words, in the case of architecture, it relates to the connection residents and visitors feel to a place. While a project of such a scale and ambition has the
potential to add another layer to Santiago de Compostela’s rich and diverse identity, it is crucial that its intention is communicated properly and embraced by the people, who are going           Let’s ignore the fact that China is a bit on the authoritarian side and the republic is not really a “people’s republic”. Or okay, let’s not ignore it, but let’s say that how equal animals are
to live with it.                                                                                                                                                                                    is not the architect’s concern. By the way, Herzog claims that the (state-sponsored and heavily advertised) Olympic Stadium in Beijing is an act of resistance towards the Chinese govern-
                                                                                                                                                                                                    ment, because:
There seems to be a strong discrepancy between how the project is communicated in terms of architecture and ambition and the way it’s perceived by the larger audience. Formally con-
ceived by overlapping the historical street grid of the medieval city, typography of the hill, abstract Cartesian grid, and a scallop shell, symbolic of the city, the innate idea of the project   “We see the stadium as a type of Trojan horse. We fulfilled the spatial program we were given, but interpreted it in such a way that it can be used in different ways along it
according to Eisenman is a space that has to be experienced and decoded. However, somewhere along the way the decoding has failed, as the majority of the local population seems to                 perimeters. As a result, we made everyday meeting places possible in locations that are not easily monitored, places with all kinds of niches and smaller segments.”
be at odds with its economical and political implications.                                                                                                                                          As much as I’d love to elaborate on Herzog’s idea of free-spirited Chinese who gather in the niches of the Nest to gossip against the authorities, let’s get back to Ren now. The two sym-
                                                                                                                                                                                                    bolic legs of the building house conference centres, sports centres, water culture something, meeting places and on top of them – a 1000 room designer hotel. Now, seriously, how many
It was a bit surprising that among all the diverse publications on the subject, I couldn’t find almost anything dealing exclusively with how the people of Galicia perceive the project.            people’s building is this going to be? And which people’s building?
Scrolling down through forums and article comments, however, it turned out that there are opinions voiced and they do say a lot, perhaps offering a point of view that has been underes-
timated.                                                                                                                                                                                            BIG, PLOT, JDS, OMA, all the capital letter acronyms, they mean well. I’m sure they do. All the websites and blogs re-posting the project exclaiming over its “cultural sensitivity” and
                                                                                                                                                                                                    “poetics” mean well too, and so does everyone whose heart warms up at the thought of architecture as a vessel of higher ideas. (Mine does too, by the way.) I can’t see as far as all the
[comments and quotations from interviews and forums of residents and visitors of Galicia]                                                                                                           implications of reinforcing this architectural strategy of wrapping obvious agendas in cheap symbolics and good intentions, but for one, those are the designs that have shaped mine and
                                                                                                                                                                                                    my peers’ sense of architecture, meaning and aesthetics. Someday someone would perhaps quietly say, ”Hey, actually shaping the building as the symbol of something means crap and
Do our times of economy setbacks and hardships still deserve grand architectural gestures or should priorities be reordered, putting more pending needs first? Can “the Bilbao effect” still        the world has plenty of landmarks noone cares about and all those beautiful and not so beautiful buildings we see on websites are actually very very few people’s buildings”. But since
work nowadays and who is going to benefit from iconic buildings? Don’t hesitate sharing your thoughts.                                                                                              architecture is generally an upper middle class fun, why not reinforce it, why not build up to a small elitist club of symbolics, (r)evolutions and good intentions?

OpenBuildings blog: http://openbuildings.com/blog/2011/07/city-of-culture-of-galicia                                                                                                                Blog: http://delightfulgames.wordpress.com/2011/09/15/big-deal/
Archinect: http://archinect.com/news/article/12444118/building-of-the-week-city-of-culture-of-galicia
Katerina Vaseva portfolio highres

Mais conteúdo relacionado

Semelhante a Katerina Vaseva portfolio highres

Case Study Of The Indian Coffee House, Trivandrum
Case Study Of The Indian Coffee House, TrivandrumCase Study Of The Indian Coffee House, Trivandrum
Case Study Of The Indian Coffee House, Trivandrum
Brenda Zerr
 
Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)
Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)
Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)
Charles Tang
 
Persuasive Essay Structure. . Persuasive essay: Persuasive essay organization
Persuasive Essay Structure. . Persuasive essay: Persuasive essay organizationPersuasive Essay Structure. . Persuasive essay: Persuasive essay organization
Persuasive Essay Structure. . Persuasive essay: Persuasive essay organization
Angela Dougherty
 
Laura Mc Bride Portfolio
Laura Mc Bride PortfolioLaura Mc Bride Portfolio
Laura Mc Bride Portfolio
Laura McBride
 
thesis booklet edited for issuu
thesis booklet edited for issuuthesis booklet edited for issuu
thesis booklet edited for issuu
Charlotte Choo
 

Semelhante a Katerina Vaseva portfolio highres (20)

Architecture Career Planning
Architecture Career PlanningArchitecture Career Planning
Architecture Career Planning
 
The Guggenheim Museum Bilbao Museum
The Guggenheim Museum Bilbao MuseumThe Guggenheim Museum Bilbao Museum
The Guggenheim Museum Bilbao Museum
 
Barcelona Study Tour Abroad Research Paper
Barcelona Study Tour Abroad Research PaperBarcelona Study Tour Abroad Research Paper
Barcelona Study Tour Abroad Research Paper
 
Form and function in Architecture
Form and function in ArchitectureForm and function in Architecture
Form and function in Architecture
 
Toefl Writing Essay
Toefl Writing EssayToefl Writing Essay
Toefl Writing Essay
 
Rekreators brochure
Rekreators brochureRekreators brochure
Rekreators brochure
 
Case Study Of The Indian Coffee House, Trivandrum
Case Study Of The Indian Coffee House, TrivandrumCase Study Of The Indian Coffee House, Trivandrum
Case Study Of The Indian Coffee House, Trivandrum
 
Architecture; Ruminations on Some Fundamentals, may 2010
Architecture; Ruminations on Some Fundamentals, may 2010Architecture; Ruminations on Some Fundamentals, may 2010
Architecture; Ruminations on Some Fundamentals, may 2010
 
Buy An Essay Online For Coll
Buy An Essay Online For CollBuy An Essay Online For Coll
Buy An Essay Online For Coll
 
Some Thoughts On Architecture
Some Thoughts On ArchitectureSome Thoughts On Architecture
Some Thoughts On Architecture
 
Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)
Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)
Engilsh- Interview with CharlesTang from the magazine (Architectural knowledge)
 
Portfolio
PortfolioPortfolio
Portfolio
 
Bic hundredhands
Bic hundredhandsBic hundredhands
Bic hundredhands
 
Persuasive Essay Structure. . Persuasive essay: Persuasive essay organization
Persuasive Essay Structure. . Persuasive essay: Persuasive essay organizationPersuasive Essay Structure. . Persuasive essay: Persuasive essay organization
Persuasive Essay Structure. . Persuasive essay: Persuasive essay organization
 
ART APPRECIATION
ART APPRECIATIONART APPRECIATION
ART APPRECIATION
 
The future of cities
The future of citiesThe future of cities
The future of cities
 
Laura Mc Bride Portfolio
Laura Mc Bride PortfolioLaura Mc Bride Portfolio
Laura Mc Bride Portfolio
 
Manuel Projects_Book
Manuel Projects_BookManuel Projects_Book
Manuel Projects_Book
 
thesis booklet edited for issuu
thesis booklet edited for issuuthesis booklet edited for issuu
thesis booklet edited for issuu
 
Architecture In Everyday Life
Architecture In Everyday LifeArchitecture In Everyday Life
Architecture In Everyday Life
 

Último

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Último (20)

Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 

Katerina Vaseva portfolio highres

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Each year the company ISOVER organizes an annual interna- tional student contest divided in a national and consecutively, an international stage. This project was created for the 2012 edition of the contest whose task was to design a sustainable community in a derelict postindustrial area in Nottingham, UK and to propose a housing typology compatible with the standards of the passive house. The project constructs its approach based on firstly, the existing plans and proposals for the area, which is a part of Nottingham Waterfront Regeneration zone and secondly, on an interpretation of what a sustainable community is in terms of urban regeneration. The proposed housing typology it uses the idea of separat- ing form (the outer, connective layer of a building which responds to its context’s aesthetics, natural conditions, urban form) and function, which is compatible with standardization, modularity and adaptability. The project received first prize in the national stage of the competition in April, 2012.
  • 14. COMPETITION BRIEF EXISTING PLANS AND VISIONS FOR THE AREA
  • 15. SUSTAINABLE COMMUNITY STRATEGY: RECONNECT SUSTAINABLE COMMUNITY STRATEGY: REVIVE
  • 17. CONCEPT: SEPARATING FORM FROM FUNCTION
  • 19. RESIDENTIAL UNIT (UPPER 2 LEVELS) { PLAN +6.95 A RESIDENTIAL COMMERCIAL PLAN +3.65 SECTION A-A A
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. City of culture of Galicia / Peter Eisenman BIG deal *The article was originally posted in the OpenBuildings blog and was later featured in Archinect. *The article was originally posted in my blog.See link below text. See links below text. Images, quotation references and links are omitted. Images, quotation references and links are omitted. Earlier today I was weirdly irritated by a project by PLOT, namely the REN Building: As I set on writing this week’s Building Spotlight on City of Culture of Galicia, I was baffled by the amount of papers, articles and comments on the subject and their diversity. I should It is a rare case that an image or a couple of lines disturb me to the point that over the day I go back to it, dissecting and unconsciously mixing it up with all the other thoughts running have seen this coming, as the project’s scale, budget and implications have stretched far beyond the initial expectations and urged a furious debate among architects, journalists, through my head. So what could be that irritating about one-of-the-hundreds flashy projects posted and re-posted all over the web? politicians and locals. Commissioned in 1999, after an invited competition featuring a constellation of starchitects (Libeskind, Koolhaas, Nouvel, Perrault, Steven Holl and Ricardo Bofill, to name a few), the winning project of Peter Eisenman originally featured eight buildings (later reduced to six) composed in a complex, three-dimensional undulating terrain merging Long story short, the REN building is to be built in Shanghai, China, as a legacy of the last year’s World Expo. As one of the latest projects of the dernier cri Bjarke Ingels, it has been harmoniously with the environment. featured in a number of websites, along with Bjarke’s joyful agenda of “radical pleasing” (which sounds a bit pervy, I have to say). In one of BIG’s numerous comics/animated videos he was even cheeky enough to once again remove the r from revolution: as if we haven’t seen that cheap slogan trick many times already. So, the REN was originally intended to be a hotel Eisenman himself admits that “there is no question that the Santiago project is a response to Gehry’s Guggenheim in Bilbao...The people short-listed in the competition [...] are an indica- in the north of Sweden, but both the jurors and PLOT agreed that it doesn’t really fit there. A few years later though they had a meeting with a Chinese businessman who was stunned to tion that they wanted something out of the ordinary.” Indeed, Gehry’s flowing titanium ribbon symphony turned out so economically successful, that it not only provided the once small discover that PLOT’s misfortunate competition entry was actually shaped as the Chinese sign for “people”! unremarkable town with an eye-catching postcard image, but even gave its name to the infamous “Bilbao Effect”, the idea that one building can transform the fortunes of an entire re- gion. Although Gehry officially deemed it as “bullshit”, ever since ambitious city planners from all over the world are trying to bag an iconic new building by a superstar architect hoping Didn’t Bjarke really ride on this. The once-to-be Swedish hotel is currently being described by the optimist comic lover as: “The REN building is a proposal for a hotel, sports and conference center for the World Expo 2010 in Shanghai. The building is conceived as two buildings merging into one. for a similar upturn. The first building, emerging from the water, is devoted to the activities of the body and houses the sports and water culture center. The second building, emerging from land, is devoted to the spirit and enlightenment and houses the conference center and meeting facilities. The two buildings meet in a 1000 room hotel, a building for living. The However, the case with the City of Culture proved quite different. Eight years late and - up to now - more than four times the original budget, it was a subject of furious polemics from building becomes the Chinese sign for “The People” and a recognizable landmark for the World Expo in China.” its very conception. Eisenman’s magnum opus (150 000 sq. meters, $581 million estimated cost to complete) was conceived in the right time and the right place: amidst the economical and building boom of the late nineties, in a country that has always laid its faith (and money) in prime-quality architectural works. Ironically though, the complex had to open in a time of Opportunism, whatever cool slogans and comic books you wrap it in, is a very dubious agenda: there is something profoundly wrong already in the touching story of a Chinese business- global economic deficiency and expectedly, suffered harsh critiques regarding its excessive consumption of time, money and labor which few believe will pay off. man recognizing “the people” and giving the decisive push for another ugly (I finally said it, okay.) “landmark” built on the extatic occasion of A World Expo. There is something wrong in BIG’s cultural flexibility: Swedish hotel gets a second reading and currently bursts with dualist symbols of Ying-Yang, Body-Spirit, Water-Land, blah blah blah. And they go as far as Apart from the economical impact, the “Bilbao Effect” has another, less visible but just as strong implication: it creates images the city identifies with, and as much as “identity” is among celebrating the happy coincidence by saying “People as in “The People’s Republic of China”! Are you fucking kidding me! those trendy, largely misused words, in the case of architecture, it relates to the connection residents and visitors feel to a place. While a project of such a scale and ambition has the potential to add another layer to Santiago de Compostela’s rich and diverse identity, it is crucial that its intention is communicated properly and embraced by the people, who are going Let’s ignore the fact that China is a bit on the authoritarian side and the republic is not really a “people’s republic”. Or okay, let’s not ignore it, but let’s say that how equal animals are to live with it. is not the architect’s concern. By the way, Herzog claims that the (state-sponsored and heavily advertised) Olympic Stadium in Beijing is an act of resistance towards the Chinese govern- ment, because: There seems to be a strong discrepancy between how the project is communicated in terms of architecture and ambition and the way it’s perceived by the larger audience. Formally con- ceived by overlapping the historical street grid of the medieval city, typography of the hill, abstract Cartesian grid, and a scallop shell, symbolic of the city, the innate idea of the project “We see the stadium as a type of Trojan horse. We fulfilled the spatial program we were given, but interpreted it in such a way that it can be used in different ways along it according to Eisenman is a space that has to be experienced and decoded. However, somewhere along the way the decoding has failed, as the majority of the local population seems to perimeters. As a result, we made everyday meeting places possible in locations that are not easily monitored, places with all kinds of niches and smaller segments.” be at odds with its economical and political implications. As much as I’d love to elaborate on Herzog’s idea of free-spirited Chinese who gather in the niches of the Nest to gossip against the authorities, let’s get back to Ren now. The two sym- bolic legs of the building house conference centres, sports centres, water culture something, meeting places and on top of them – a 1000 room designer hotel. Now, seriously, how many It was a bit surprising that among all the diverse publications on the subject, I couldn’t find almost anything dealing exclusively with how the people of Galicia perceive the project. people’s building is this going to be? And which people’s building? Scrolling down through forums and article comments, however, it turned out that there are opinions voiced and they do say a lot, perhaps offering a point of view that has been underes- timated. BIG, PLOT, JDS, OMA, all the capital letter acronyms, they mean well. I’m sure they do. All the websites and blogs re-posting the project exclaiming over its “cultural sensitivity” and “poetics” mean well too, and so does everyone whose heart warms up at the thought of architecture as a vessel of higher ideas. (Mine does too, by the way.) I can’t see as far as all the [comments and quotations from interviews and forums of residents and visitors of Galicia] implications of reinforcing this architectural strategy of wrapping obvious agendas in cheap symbolics and good intentions, but for one, those are the designs that have shaped mine and my peers’ sense of architecture, meaning and aesthetics. Someday someone would perhaps quietly say, ”Hey, actually shaping the building as the symbol of something means crap and Do our times of economy setbacks and hardships still deserve grand architectural gestures or should priorities be reordered, putting more pending needs first? Can “the Bilbao effect” still the world has plenty of landmarks noone cares about and all those beautiful and not so beautiful buildings we see on websites are actually very very few people’s buildings”. But since work nowadays and who is going to benefit from iconic buildings? Don’t hesitate sharing your thoughts. architecture is generally an upper middle class fun, why not reinforce it, why not build up to a small elitist club of symbolics, (r)evolutions and good intentions? OpenBuildings blog: http://openbuildings.com/blog/2011/07/city-of-culture-of-galicia Blog: http://delightfulgames.wordpress.com/2011/09/15/big-deal/ Archinect: http://archinect.com/news/article/12444118/building-of-the-week-city-of-culture-of-galicia