3. R O O T S T E C H I S T H E L A R G E S T FA M I LY H I S T O R Y C O N F E R E N C E I N N O R T H
A M E R I C A .
RootsTech brings together the best in family history tools and technology to inspire attendees to discover and
share your family’s connections and stories.
RootsTech is an opportunity unlike any other for attendees to:
• Discover the latest family history tools and services.
• Connect with experts to help in their research.
• Be inspired in the pursuit of their ancestors.
RootsTech is a conference with a unique emphasis on helping individuals use the latest technology and acceler-
ate their efforts to DISCOVER AND SHARE their family’s connections and history. Attendees will learn key skills
from hands-on workshops and interactive presentations at the beginning, intermediate, and advanced levels.
RootsTech Audience
Attendees are passionate about connecting their family history to their own life stories and sharing those
connections with their posterity.
64 percent are women.
36 percent are men.
The average age is between 45 and 54.
49 states were represented at RootsTech 2013.
About 68 percent of attendees were from the local Utah area.
While most attendees are interested in finding connections to their ancestors, others are more focused on
preserving and sharing their own personal stories.
The conference offers classes and experiences for all ranges of knowledge, including beginning, intermediate,
and advanced levels.

4. RootsTech 2013 Highlights
• Over 6,700 people attended the conference in person—a 65 percent increase from 2012—with over 13,600
tuning in via live stream.
• Daily keynote presentations by industry leaders and enthusiasts.
• New Demo Theater in the Expo Hall.
• 24 hands-on computer lab workshops.
• 200+ breakout sessions.
• Huge Expo Hall, with more than 200 booth spaces, including booths from industry leaders.
• Developer Day schedule for those specifically involved in genealogy web and product development.
• Special events at local attractions and venues with unique experiences to help inspire attendees.
Genealogy for Youth
In addition to the 6,700 adults attending the conference in person, over 1,500 teenagers attended special
sessions and events specifically for youth. There were special youth activities, such as the Genealogy Merit Badge
for Boy Scouts in the Expo Hall and a youth panel class that included adolescents telling stories about their own
genealogy experiences.
RootsTech Online
Over 13,600 people joined the conference via live streaming on RootsTech.org and were able to view many
keynote presentations and select breakout sessions.
W I T H A L L T H E D I F F E R E N T WAY S T O TA K E A D VA N TA G E O F R O O T S T E C H ’ S
W O R L D - C L A S S C O N T E N T, A G R A N D T O TA L O F O V E R 2 5 , 0 0 0 U N I Q U E
PA R T I C I PA N T S J O I N E D U S I N O N E F O R M O R A N O T H E R D U R I N G T H E 2 0 1 3
T H R E E - D AY C O N F E R E N C E .

5. In 2014 RootsTech anticipates continued growth as in previous years, reaching tens of thousands of people around
the globe!
• Expo Hall size increase by 20 percent.
• Keynote sessions seating increase by 15 percent.
• Larger classroom sizes to hold up to 400 people in the breakout sessions.
• Youth Day to continue efforts in inspiring the younger generation to start their own family history.
• Developer Day will be increased and held on a separate day to help facilitate the specific needs of developers.
• Remote RootsTech family history fairs will expand the conference reach in locations around the world.
Sponsor Benefits
RootsTech 2014 sponsors will have the opportunity to:
• Showcase their company to thousands of consumers who have an interest in and passion about their heritage.
• Interact with genealogists of all levels of expertise who are looking for the latest technology to find their ancestors.
• Intrigue family history developers who are actively building solutions for product users.
• Demonstrate new products and services to attendees.
• Reach those who may influence technology decisions for larger enterprises with messages related to their brands
and products.
• Create positive brand association as supporters of family history through technology.
• Schedule interviews with key industry bloggers and media to demonstrate relevance to the vertical market.
R O O T S T E C H 2 0 1 4 : W H E R E FA M I L I E S C O N N E C T
F E B R U A R Y 6 – 8 , 2 0 1 4
S A LT PA L A C E C O N V E N T I O N C E N T E R
S A LT L A K E C I T Y, U TA H

6. R O O T S T E C H 2 0 1 4
Platinum
$35,000
Sponsorship Levels*
full page
100 word
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4 3 2 1
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Gold
$25,000
Silver
$15,000
Bronze
$5,000
50 word 25 word 25 word
full page full page half page
12 6 2 1
Full day sponsor
General session sponsor
$99 full-conference passes for all company employees
Conference streaming day sponsor
Class offered to remote fair streaming audience
Sponsored lunch
$99 full-conference passes for all company employees
Pre-event email
Pre-event social media campaign
Advertising space in conference guide
Booth spaces
Free conference registrations
Class sessions
Attendee bag insert
Company logo and link on RootsTech.org
Company description or bio on RootsTech.org
Logo on all newsletters
Logo printed on conference advertisements and materials
Time slots in Demo Theater
Onsite signage at event
*Limited sponsorships available at each level.
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7. Platinum Sponsorship $35,000
Platinum-level sponsorship options:
1. One full-day conference sponsor (three available)
a. Sponsor promotional time before, during, and after the morning general session
b. Logo presence throughout the full day of online streaming sessions
c. Signage with sponsorship acknowledgement
d. Online and social media sponsorship acknowledgement
2. Evening events
a. Five minutes of promotional time at evening event
b. Logo printed on sponsor signage at event
c. Online and social media sponsorship acknowledgement
Sponsor Provides:
• $35,000
• Conference advertising to subscriber base and employees
• Prizes and giveaways (subscriptions, products, etc.)
Sponsor Receives:
• Company logo, link, and 100-word description on RootsTech.org
• Logo printed on select preconference advertisements and materials
• Onsite signage, including company logo
• Full-page advertising space in conference guide
• Pre-event newsletter to attendees
• Pre-event social media campaign
• Attendee bag insert (provided by sponsor)
• Option to sponsor a hosted lunch (four available)
• One class session recorded and streamed for remote locations*
• Four class sessions (includes the streamed class)*
• Four 15-minute speaking slots in the Expo Hall Demo Theater
• Six free booth spaces
• 12 free full-conference registration passes
• $99 full-conference registration passes for all company employees
* Class title and content subject to approval by conference selection committee; class information due by August 1 (title, description, presenter bio, and photo); limited availability.
S P O N S O R S H I P PA C K A G E S

8. Gold Sponsorship $25,000
Gold-level sponsorship options:
1. Conference bags
a. Logo prominently featured on the free attendee bags
2. Internet
a. Sponsorship acknowledgement to each attendee every time they access the wireless Internet
b. Automatically takes attendees to sponsor’s website once they are connected
3. Mobile app
a. Sponsorship acknowledged each time the RootsTech app is opened
4. Developer day
a. Developer Day will be held Wednesday, February 5, before the official show opens
b. Promotional time at Developer Day general session
c. Signage with sponsorship acknowledgement
d. Three minutes of additional promotional time at the Developer Day evening event
Sponsor Provides:
• $25,000
• Conference advertising to subscriber base and employees
• Prizes and giveaways (subscriptions, products, etc.)
Sponsor Receives:
• Company logo, link, and 50-word description on RootsTech.org
• Logo printed on select preconference advertisements and materials
• Onsite signage, including company logo
• Full-page advertising space in conference guide
• Pre-event newsletter to attendees
• Pre-event social media campaign
• Attendee bag insert (provided by sponsor)
• Three class sessions*
• Three 15-minute speaking slots in the Expo Hall Demo Theater
• Four free booth spaces
• Six free full-conference registration passes
* Class title and content subject to approval by conference selection committee; class information due by August 1 (title, description, presenter bio, and photo); limited availability.
S P O N S O R S H I P PA C K A G E S c o n t i n u e d

9. Silver Sponsorship $15,000
Silver-level sponsorship options:
1. Lanyards
a. Branded lanyards for all attendees
2. Cyber Café in Expo Hall
a. Signage and sponsor acknowledgement in the booth and wherever the Cyber Café is mentioned
3. Demo Theater
a. Sponsor recognition in the Demo Theater, a highlight of the Expo Hall
b. Sponsor acknowledgement whenever the Demo Theater is mentioned
4. Expo Hall Passport (formerly known as Fun Pass) and closing award event
a. Printed logo on passport given to every attendee
b. Sponsor acknowledgement every time the Expo Hall Passport is mentioned
Sponsor Provides:
• $15,000
• Conference advertising to subscriber base and employees
• Prizes and giveaways (subscriptions, products, etc.)
Sponsor Receives:
• Company logo, link, and 25-word description on RootsTech.org
• Logo printed on select preconference advertisements and materials
• Onsite signage, including company logo
• Full-page advertising space in conference guide
• Two class sessions*
• Two 15-minute speaking slots in the Expo Hall Demo Theater
• Two free booth spaces
• Two free full-conference registration passes
* Class title and content subject to approval by conference selection committee; class information due by August 1 (title, description, presenter bio, and photo); limited availability.
S P O N S O R S H I P PA C K A G E S c o n t i n u e d

10. Bronze Sponsorship $5,000
Bronze-level sponsorship options:
1. RootsTech Diner
a. Signage at each of the food sections in the Expo Hall
b. Table tents on each of the food tables
2. Unconferencing
a. Sponsor acknowledgement whenever Unconferencing is shown and mentioned
3. Water stations
a. Table tents on each of the water stations in each room and in hallways
4. Charging stations
a. Sponsor recognition at each charging station throughout the venue
Sponsor Provides:
• $5,000
• Conference advertising to subscriber base and employees
• Prizes and giveaways (subscriptions, products, etc.)
Sponsor Receives:
• Company logo, link, and 25-word description on RootsTech.org
• Logo printed on select preconference advertisements and materials
• Onsite signage, including company logo
• Half-page advertising space in conference guide
• One class session*
• One 15-minute speaking slot in the Expo Hall Demo Theater
• One free booth space
• One free full-conference registration pass
* Class title and content subject to approval by conference selection committee; class information due by August 1 (title, description, presenter bio, and photo); limited availability.
S P O N S O R S H I P PA C K A G E S c o n t i n u e d

11. B E A N E X H I B I T O R AT R O O T S T E C H 2 0 1 4
Booth and Exhibit Hall Details
The Salt Palace Convention Center is a modern facility located two blocks from the Family History Library in
Salt Lake City, Utah. The Exhibit Hall will be in Halls A,B & C of that facility this year.
Cost of each 10’x 10’booth: $295
Each booth reservation includes:
• 10’x 10’booth
• 8’high back drape
• 3’high side drape
• One 7”x 44”exhibitor ID sign
• One 8’skirted table
• Two folding chairs
• One waste basket
• One complimentary conference registration
• Listing of your company’s name, web address, product description, and booth number in program materials.
Modern Display will provide the exhibitor services, including electricity and furniture needs. The Salt Palace will
provide Internet connections. Both are available for a fee.
Exhibit Hall Move-in Date:
Wednesday, February 5th, 2014, 8:30 a.m.–10:00 p.m. You are required to be set up by 10:00 p.m. on the 5th.
Exhibit Hall Hours:
Each morning of the conference, the keynote sessions have the potential to end before their actually scheduled
time. All exhibitors must be in their respective booth(s) and ready for attendees 30 minutes prior to the printed
schedule.
Thursday, February 6th, 10:00 a.m.–7:30 p.m. (Must be open by 9:30 a.m.)
Extended hours due to onsite opening event
Friday, February 7th, 9:30 a.m.–6:00 p.m. (Must be open by 9:00 a.m.)
Saturday, February 8th, 9:00 a.m.–3:30 p.m. (Must be open by 8:30 a.m.)

12. B E A N E X H I B I T O R AT R O O T S T E C H 2 0 1 4 c o n t i n u e d
Exhibit Hall Move-Out Date:
Saturday, February 8th, 3:30 p.m.–9:00 p.m.
*Booth breakdown is not allowed prior to 3:30 p.m. on Saturday, February 8th, 2014.
Exhibit Hall hours with no scheduled lecture sessions:
Thursday 10:00 a.m.–11:00 a.m.; 12:00 p.m.–1:45 p.m.; 5:00 p.m.–7:30 p.m.
Friday 12:00 p.m.–1:45 p.m.; 4:00 p.m.–6:00 p.m.
Saturday 12:00 p.m.–1:45 p.m.
Cancellations
A refund of 50% will be available for cancellations before January 1st, 2014. No refund will be given after January
1st, 2014.
Conference and Exhibitor Hall Access
Those working in your booth will be provided with exhibitor badges to allow them early access to the exhibitor
hall for set up and break down. Only the person with the conference registration, or those with a paid registra-
tion, will be able to attend lectures. Remember, one free conference registration comes with each paid booth.
Utah Sales Tax
If a sponsor/exhibitor wishes to sell merchandise during the conference, that entity must register with the Utah
State Tax Commission and agree to payment of state sales taxes. A representative from the Utah State Tax Com-
mission will be onsite at the RootsTech Exhibit Hall on Thursday morning before the hall opens to help fill-out the
necessary tax forms.
Please feel free to contact us with any questions or concerns: exhibitor@rootstech.org