1. KHUSHBOO AGARWALL E-mail: khushbooagarwall84@gmail.com
Mob: 968 960 12067
Objective:
 To work in creative and challenging environment, where my education and skills can be utilized optimally,
for achieving organizational goals and give me an opportunity to grow with the organization.
Academic Qualification:
2007: MBA (Marketing, international business) from Amity Business school, Delhi with 7.70 CGPA
2005: B.Com from Bikaner University with 70% aggregate.
2002: HSC, with aggregate score of 72%.
2000: SSC, with aggregate score of 70%
Organizational Experience:
Business developer, V Serve global, Jaipur (March07 –June09)
 Entrusted with the task of developing a comprehensive marketing strategy which included understanding
market potential, competitors study, planning and executing marketing strategy, media planning etc.
 Establishing 1st contact with customer and introducing them to V Serve’s products and services
 Giving power point presentations to potential clients and attending b2b meetings.
 Mentoring and guiding the team in following the businesses processes which enable them to improve the
quality of deliverables.
 Involved in employee Training & Development.
Achievements
 Successfully initiated General Electric and Vodafone Essar as our esteemed clients.
 Successfully planned and executed various marketing campaigns for positioning of the company.
Research Projects:
Research Project I – Strategic analysis of Auto Industry with focus on General motors,
 Analyzed the dynamics and environment of the industry and the company
 Used strategy analysis tools like SWOT, PESTL and five force model to understand the evolving nature of the
company.
 Identified and analyzed the reason of behind the deteriorating performance of General motors
 Identified the future opportunities and key challenges faced by General Motors.
 Formulated a comprehensive strategy for revival of General motors.
Research Project 2 – Social Ethics in Advertising
 Comparative analysis of the advertising strategies of various products in FMCG sector.
 Analyzed various brand promotion strategy adopted by the companies in FMCG sector.
 Given presentation, emphasizing, the usability of formulating promotional strategies revolving on social ethics
and social responsibility.
Research Project 3 – Studying Consumer Awareness towards Green Marketing

2.  Identified environmental factors that affects consumer awareness and promotes green marketing activity
carried out by various organization
 Analyzed the effects of green marketing activity on consumer behavior
 Measured the effects of green marketing activity on consumers perception
 Surveyed and analyzed the response of 150 people from Rajasthan.
Summer Internship:
I completed two months training at the Marketing department of “Shivdeep Private Limited (BIKAJI).”
My project “Comparative Analysis of Brand” enabled me to develop a deep conceptual understanding of
processed food market especially snacks.
Conducted survey to analyze various factors that affects consumer’s perception.
Identified measures for improving the brand effectiveness and boosting sales.
Made presentation to the management on steps to be taken for improving promotional skills and product
diversification.
Achievements / Extracurricular Activity:
 Committed member(10 years) of “Art Of Living”
The Art of Living is a multi-faceted, not-for-profit educational and humanitarian NGO with a presence in over
151 countries. We are engaged in diverse initiatives aimed at uplifting humanity by bringing peace at the level
of the individual, society, nation and the world as a whole.
 Associated with “Vatsalya” an NGO working for poor and street children. (Adopted five children)
A charitable organization dedicated to the care and rehabilitation of destitute children.
 Attended Military Training in MANESAR by AMITY
 Attended seminar on Emotional Intelligence by Master Del-phi
 Held own art and craft exhibition and collaboration with NIFD.
 Did a certified course in Graphology
 Did a three months certified course in Animation with Eden Academy.
Computer Skills:
 Operation Systems: Windows 2000, Windows XP.Vista
 Microsoft Office Suite 2000/XP (Word, Excel, PowerPoint)
 Internet Applications and Email
Strength:
 Positive approach, flexible and confident
 Assertive, efficient team player and result oriented, person with quick learning and adaptability to new
system having strong communication and inter personal skills
Personal Details:
 Date of Birth: 19th December, 1984.
 Gender: Female
 Marital status: Married
 Languages known: Multilingual with proficiency in English, Hindi, and some knowledge of French
 Hobby: Reading, Listening Music, surfing
 Reference: Available on request