The document discusses contemporary trends in India's economy and marketing sectors. It notes that India has the 4th largest economy globally and has experienced strong growth rates in sectors like IT and manufacturing. The rural sector remains largely untapped and presents major opportunities. Key strategies discussed include expanding infrastructure and targeting rural consumers through affordable products and technology. The services, retail, and export sectors are also outlined as major drivers of growth. The document concludes by emphasizing India's strong economic outlook and human capital as factors that will support continued prosperity.

1. Contemporary Trends in Marketing : The Road Ahead By: Dr. Subhojit Banerjee Institute of Business Management VBS Purvanchal University, Jaunpur (UP) India-222010

21. Services Marketing.. (Contd) Export of Services shows a quadratic growth exhibiting immense potential in the years to come.