The document discusses several email marketing campaigns. It describes the campaigns' objectives, strategies, metrics, and results. For a campaign by Mint.com to acquire new users, it tested different incentives and found that no incentive led to the highest new user conversion rate. A Turner Sports campaign promoting live streaming of a golf tournament saw a 13% increase in clicks through when using a video email versus a static image email. A Motley Fool campaign saw strong open, click through, and conversion rates when using a video email capturing investors' mindsets compared to a static version.

3. Weight Classes: HEAVYWEIGHT THE RULES

5. THE RULES How to Win: Convince the audience that you are the…

6. THE FIGHTERS

7. THE FIGHTERS

8. THE FIGHTERS

9. LET’S BATTLE!

12. Market Research Findings Drove Campaign Design

14. THE CAMPAIGN Used StrongMail Influencer to drive higher invites per user.

15. THE RESULTS Actual Sent Delivered Opened: 48% Invited Friends: 10% Average Invites: 5 New Users per Invite: 1: 2.6 Average CPA: $0.50 One mailing drove a 44% lift in New Users versus prior week

16. TAKE YOUR SHOT

19. Static Email Video Email Static version Static Email Video in Email

21. TAKE YOUR SHOT

22. THE BUSINESS David and Tom Gardner Co-Founders of The Motley Fool

24. THE BUSINESS Motley Fool Stock Advisor Motley Fool Hidden Gems Motley Fool Rule Breakers Motley Fool Global Gains Motley Fool Rule Your Retirement Motley Fool Income Investor Motley Fool Million Dollar Portfolio Motley Fool PRO Motley Fool Ready Made Millionaire Motley Fool Options Motley Fool Duke Street Motley Fool Inside Value 260,000 Paying Subscribers

25. THE BUSINESS

31. THE RESULTS Delivered: 97.27% Open: 13.11% Click Thru: 5.55% Conversion: 6.62% $$$$$

32. TAKE YOUR SHOT

33. TIME TO VOTE