Container World 2017!

21-23 February 2017 | Santa Clara
Convention Center, California
@CloudEntTech Cloud & Enterprise Tech Series
https://tmt.knect365.com/container-world
DRIVING BUSINESS
AND TECHNICAL AGILITY
IN THE ENTERPRISE

ABOUT THE EVENT:
We’re thrilled to bring you the return of Container World, the only vendor-neutral knowledge
and networking event focused on containers in the enterprise, Feb. 21-23, 2017 in Silicon
Valley!
The first-ever Container World took place took place last February, bringing together more
than 500 leaders in the industry for a strategic discussion on the business implications of
container technology, alongside technical insight and real-life case studies. Our impressive
lineup of 70 expert speakers provided unparalleled learning opportunities with
presentations from such companies as Docker, Capital One, AWS, Google, IBM, Red Hat,
Ubuntu, CoreOS, PayPal and Mesosphere.
Based on the tremendously positive feedback, we’re bringing you the second installment of
Container World, focusing on how enterprises can take advantage of the rapidly evolving
container landscape. Container World is a true ecosystem event, guided by leaders in the
industry, and our keynotes, workshops, case studies, technical sessions and panels will
address the strategic implications of the entire container landscape and the associated
trends as the technology disrupts the cloud market.
Don’t miss the opportunity to participate in the only independent event dedicated to
exploring how containerization, microservices and cloud native technology are bringing
business and technology agility to the enterprise.
We look forward to seeing you there!
Tami Carter
Portfolio Manager | KNect365 TMT
T: (628) 220 - 2043
E: Tami.Carter@knect365.com

INDEPENDENT PERSPECTIVE
Container World is the only independent conference & expo to bring
together the entire container and cloud ecosystem to debate the
important issues surrounding container adoption to improve,
advance, and drive the adoption of containers in the enterprise.
PARTIES & NETWORKING
Connect with your peers over drinks at the Container
Happy Hour, Container Days meetup, at speed
networking sessions, hosted lunch tables, and more.
HANDS-ON TECHNICAL
EDUCATION
Bring your laptop to our introductory and advanced pre-
conference workshops and get hands-on instruction, best
practices and advice on developing and running containers
in your organization.
REAL-WORLD CASE STUDIES
Hear in-the-trenches stories from the innovative companies and
startups deploying containers in production. Learn about the
challenges they faced and the advantages they’ve gained around
security, networking, orchestration, and beyond.
DEMOS & TEST DRIVES
See the latest technological advances in container
development, orchestration, operations,
microservices and cloud native from the leading
players and cutting-edge startups.
WHY ATTEND
CONTAINER
WORLD 2017?
Container World 16 provided a great breadth of innovators in the
DevOps world. It was great to interact with peers and hear from
customers what problem spaces they needed assistance with.”
Director of Solution Architecture, Twistlock
“
Very well structured sessions – was useful
for industry experts as well as newbies”
Product Manager, eBay
“

THANK YOU TO LAST YEAR’S SPONSORS & EXHIBITORS:ADDRESSING MAJOR ISSUES THE INDUSTRY IS FACING TODAY
A SNAPSHOT OF THE INDUSTRY LEADERS WHO ATTENDED IN 2016
PERSISTENT STORAGE SECURITY MICROSERVICES & SERVERLESS CLOUD NATIVE
DevOps ORCHESTRATION CONTAINERS & NETWORKING VMS V. BARE METAL CONTAINERS &
LEGACY SYSTEMS

MEET SOME OF OUR INDUSTRY LEADING SPEAKERS
Alex Polvi,
CEO,
CoreOS
Sudhi Sinha,
Vice President, Product
Development, Johnson
Controls
Chris Aniszczyk,
COO, VP Developer
Programs, CNCf,
The Linux
Foundation
Benjamin
Hindman,
Founder,
Mesosphere
Kuldeep Chowhan,
Principal Engineer,
Expedia
Tom Jackson,
Lead Software
Engineer,
Nordstrom
Ian Downes,
Engineering
Manager,
Twitter
Ethan Tuttle,
Software Engineer,
Zoosk
Nathan McCauley
Director of Security
Docker
Kelsey Hightower,
Google

AGENDA AT A GLANCE: TUESDAY 21 FEBRUARY 2017
9:00 AM
Introduction to Containers Workshop
Instructors: Tianon Gravi, SVP of Operations at InfoSiftr & Talon Bowler, InfoSiftr
• Learn what containers are & what they are for
• Learn the terminology; define images, containers, etc.
• Gain a deep understanding of containers
• Learn how to build, manage, and distribute images
• Interact with the Docker Hub website
1:00 PM
Intermediate Containers Workshop
Tianon Gravi, SVP of Operations at InfoSiftr & Talon Bowler, InfoSiftr
• Learn how to run and manage containers
• Gain a full understanding of container volumes and networking
• Acquire tips and good practice
• Know what's next: the future of Docker and how to get help
9:00 AM
Container Automation with Habitat
Michael Ducy, Chef
Containers provide a delightful development experience. It’s easy to download a container image and get
started writing code. But it’s a different story when you have to run containers in production at scale. That’s
when the real challenges begin. What tools will you use to build, deploy, run, and manage your containerized
applications? How will you manage difference between environments like staging and production with a fleet
of immutable objects? How will you effectively scale containerized applications once you’ve deployed them?
Habitat, our open-source project for application automation, simplifies container management by packaging
applications in a compact, atomic, and easily auditable format that makes it easier to deploy your application
on various container runtimes. Once your applications are deployed, the Habitat supervisor simplifies the
complexities of running in production environments with built-in abstractions for functions typically handled
by external tooling, such as dynamic scaling and rolling updates. Join us to learn how Habitat can help you
overcome these obstacles as you look to implement container based solutions. Attendees will learn about
Habitat's container build system, how to package and application with Habitat, and how to run this packaged
application leveraging Habitat's service supervisor.
8:00 AM Registration
Pre-Conference Workshops Pre-Conference Deep Dives
AGENDA AT A GLANCE: WEDNESDAY 22 FEBRUARY 2017
8:00 AM – 9:00 AM | Registration & Breakfast
8:30 AM
Orchestrating Least Privilege
Nathan McCauley, Director of Security, Docker
The popularity of containers has driven the need for distributed systems
that can manage resources, place workloads and adapt to faults. These
so-called Container Orchestrators have seen a rise in popularity in the
enterprise that is reminiscent of the early container adoption. Open-
source projects such as Docker Swarm, Kubernetes and Marathon make
it easy for anyone to manage their container workloads using their cloud-
based or on-premise infrastructure. But are these orchestrator systems
architected to be safe enough for enterprise use? Nathan McCauley,
Docker's Director of Security will share how following the principle of
least-privilege, where any participant of the system only has access to
the resources that are strictly necessary for its legitimate purpose -- no
more, no less -- offers a secure design for orchestration technology.
9:00 AM
Profiting from Portability: Will Containerization Cause a
Business Model Break Down?
• How to cut costs to free money for technology innovation
• Examining the impact of containers’ decoupling effect on IT decision
makers’ choice of cloud providers and software decisions
• How will container technology affect SLAs and revenue distribution in
the cloud market?
• What impact will containers have on pricing models for cloud and the
services and technologies built around containers, remote storage, etc.?
KEYNOTES & PANELS

12:30 PM – 1:30 PM | Lunch on the Expo Floor
9:30 AM
Becoming Cloud Native: Taking it One Container at a Time
Are we close to hitting peak confusion regarding containers? Are we in
the middle of a container war? Does anyone really know how to build a
cloud native computing architecture? What does it mean to be cloud
native?
The questions are many as we build a new computing paradigm for
enterprises and service providers. With every answer, we provide to the
big challenges cloud operators and application developers face, three
more are raised.
In this presentation, representatives from the Cloud Native Computing
Foundation will discuss the lessons we have learned with containers so
far, including how Google (and quite a few other companies) have been
developing and using containers to manage applications for over
decade. The panel will address the old world of node first development
vs. the new world of cloud native computing; properties of a cloud native
computing architecture -- container packaged, dynamically managed
and micro-services oriented – and the benefits it can provide
developers, CIOs, and end users. The panel will also touch on what to do
with the containers once they are standardized and different adoption
paths a company can take to become cloud native.
Moderator: Chris Aniszczyk, COO, Cloud Native Computing Foundation, VP
of Developer Programs at The Linux Foundation
Panelists: Alex Polvi, CEO of CoreOS, governing board member of Cloud
Native Computing Foundation
Mark Thiele, Chief Strategy Officer at Apcera, governing board member of
Cloud Native Computing Foundation
Chris Wright, Chief Technologist at Red Hat, governing board member of
Cloud Native Computing Foundation
Benjamin Hindman, Founder at Mesosphere, Inc.
11:00 AM
Case Study: Containers in Production
• Why we embraced containerization
• How to change the mindset/culture to be successful
• Where to look for education/information.
• How can vendors help customers better understand containers and
related, new technologies.
11:30 AM
Containers Are Here to Stay
Containers are here to stay and it's time to get your infrastructure in
order. While containers address the application packaging and
distribution problem there is a huge gap between deploying applications
and managing them in production. We must move beyond the single
machine programming model and start adopting API driven distributed
systems to unlock the true value of containers. The tools are here. The
community is ready. The only thing missing is you.
Kelsey Hightower, Google
12:00 PM
Containers in the enterprise: A security perspective
Containers are at the brink of becoming mainstream in Enterprise IT, in
large part due to the agility and speed they bring to application delivery.
However, much like the revolutionary technology that came before (most
recently, the cloud), security fears are a significant barrier to adoption.
In this presentation, you’ll learn:
• About the underlying technologies for Containers
• The security risks that come with deploying containers in the enterprise
• The dangers of untrusted content and why you should maintain
container images
• Best practices for making your container workflow more secure
• About the importance of automating vulnerability management,
security management, and compliance checking for container images.
KEYNOTES & PANELS
10:10 AM – 11:00 AM
Refreshment Break and Speed Networking
1:30 PM – 3:00 PM | Breakout Sessions
CONTAINERS IN THE ENTERPRISE ORCHESTRATION AND WORKLOADS STORAGE / PERSISTENT STORAGE
1:00 PM
Case Study: Docker at Zoosk
Zoosk uses containers extensively in all phases of our product
pipeline: development, testing, and production. In this session, we'll
describe our journey from running applications on bare metal to a
fully containerized workflow. We'll cover details on how we've
gotten our development environments under control and gained
huge developer efficiency; how we used simple tools to deploy
containers in production on top of existing infrastructure; custom
docker integrations we've developed, including load balancing,
secrets, and deploys; our experience containerizing existing
services of various sizes; and what we're looking forward to this
year.
Ethan Tuttle, Zoosk
1:30 PM
Use the Right Container Technology for the Job
Application containers, machine containers, process containers,
system containers -- what's the difference? 12-factor apps,
Microservices, cloud-native application design -- are these real?
Docker, Rocket, OCID, LXD -- do I need all of them? Should I run
PaaS on top of my IaaS, or my IaaS on top of my PaaS? Do
containers fit into PaaS or IaaS? Or both? Neither? Where are the
intersections of Kubernetes, Swarm, Mesos, and OpenStack? How
do I ensure compatibility across my public and private clouds? And
how does bare metal -- from my commodity, scale-out x86 to my
powerful, scale-up mainframes fit into all of this? Can any of this
stuff actually be used in a highly secure environment? In this
session, Dustin Kirkland, Ubuntu Product and Strategy Lead at
1:30 PM
Containers are Cool, but what do you do with Databases
• Why Containers would be a good choice for stateful apps.
• The current state of container support for databases and future
roadmap
• Key aspects of database management, like consolidation, data
management, node failures, scaling out/back and scaling
up/down, etc. that container platforms need to address.
2:20 PM
Panel: State vs. Stateless Architecture
In this panel, leaders from companies running containers in
production and those developing cutting edge container technology
will debate
• How to achieve statelessness

3:00 PM – 3:30 PM | Afternoon Networking and Refreshment Break
2:20 PM
Panel: Container Adoption Paths into Legacy Infrastructure
No one can argue against the benefits of containers:
portability/flexibility/scalability. But, there must be intelligent
adoption paths for companies entrenched in legacy infrastructure.
For some companies, taking the container plunge requires
overcoming business and technical risk mitigation strategies and
can require major organizational changes. Furthermore, companies
don't have an obvious ROI model for container adoption, as they did
with things such as purchasing servers and adopting the cloud.
That ROI is not driven by containers for the sake of containers, but
by container-leveraged products that both fit into existing business
and technical processes and add substantial and quantifiable value.
This panel will discuss the multifaceted challenges and business
opportunities relating to integrating containers into legacy
infrastructure.
Panelists: Michael Feinstein, CEO, Jisto
Canonical, will explain the container ecosystem in clear, concise
terms, from real enterprise user experience – the successes and the
failures.
Dustin Kirkland, Ubuntu Product Strategy & Lead, Canonical
2:20 PM
Understanding Which Container Orchestration Solution Is
for You
Running a few containers? No problem. Running hundreds or
thousands? Enter the container orchestrator. Let’s examine four
popular container orchestrators and what makes them alike, yet
unique: Swarm, Nomad, Kubernetes & Mesos+Marathon.
We'll take a structured looked at these container orchestrators,
contrasting them across these categories:
• Genesis & Purpose
• Support & Momentum
• Host & Service Discovery
• Scheduling
• Modularity & Extensibility
• Updates & Maintenance
• Health Monitoring
• Networking & Load-Balancing
• High Availability & Scale
Lee Calcote, SolarWinds
• Pros and Cons of State
• How to build lots of microservices infrastructure
• What it takes to manage multiple state locations
Panelists: Brian Bulkowski, CTO & Co-Founder, Aerospike
CONTAINERS IN THE ENTERPRISE ORCHESTRATION AND WORKLOADS STORAGE / PERSISTENT STORAGE
3:30 PM
How secure is your container pipeline?
The concept of containerization was in Linux for ages in the form of
jails, zones, LXC etc. but it’s gained tremendous recognition in the past
two years. The credit goes to Docker, which made the concept of
containerization very useful by adding benefits to existing container
technologies. Tech giants like Red Hat, Google, IBM, VMware etc. are
not only the biggest contributors to this open source project but also
major users of it. Security is always important for any upcoming
technology and Docker is no exception. This presentation starts with a
brief introduction to containers vs. virtualization technology, Docker
ecosystem and then goes in-detailed into “Docker Security”. It gives you
an overview of security issues that can occur at every point in the
container pipeline but goes “deep” into security issues of “Images” and
“Container run-time”. Then, you will learn how to protect your container
3:30 PM
Container Management Platform Debate
• A comparison of ECS AWS Native vs Kubernetes vs Docker ecosystem
• Strengths/Weaknesses
• Which one to use in which situation
• Key improvements/missing features
4:15 PM
An Introduction of Windows Containers
5:00 PM
Case Study: How Expedia runs hundreds of apps in
production using containers
Come learn how Expedia runs hundreds of apps in production using
containers. In the session, we will walk you through how we have
setup clusters in Amazon EC2 Container Service, how we
3:30 PM
Docker’s approach to Stateful App Management
• What are the issues associated with deploying stateful apps in
Docker?
• Managing and orchestrating stateful Dockerized apps
• Working with Docker volumes
• How do you deal automatically with stateful data when your
containers or the virtual machines hosting the containers fail?
4:15 PM
Stateful services on AWS using Kubernetes - ready for
prime time?
Kubernetes promises to dramatically simplify the way web services
are provisioned and maintained. Many of the first Kubernetes
success stories involved stateless microservices. But what about

5:40 PM - 7:30 PM | Happy Hour on the Expo Floor
ecosystems from these security issues. Presentation also covers
enterprise specific container security measures, golden rules to
maintain each component of your container ecosystems securely,
building a secure in-house Docker images registry, creating enterprise
level container security standards and guidelines, Tools for your
container ecosystem, hardware isolation to containers etc.
Manideep Konakandla, Security Researcher, Information Security,
Carnegie Mellon University
4:15 PM
Actionable Adoption of Containers in the Enterprise
Discussion of common containerization pitfalls for enterprises and
how to avoid them. Plus, real world case studies.
5:00 PM
Case Study: Leveraging Containers to Accelerate Smart
Building Technologies
Sudhi Sinha, VP, Product Management, Johnson Controls
maintain/upgrade clusters when a new version of Docker is released.
We will walk through how we have a built a platform where teams
can create new apps powered by Docker for their deployments, how
CI/CD is setup for these apps, how apps are auto-deployed in
different environments including production in AWS.
Kuldeep Chowhan, Principal Engineer, Expedia
stateful macro-services? Databases? Is Kubernetes up to the
challenge? And what about the Kubernetes promise to provide a
clean abstraction layer over arbitrary infrastructure providers? How
soon before you can spread your database nodes across your data
center and AWS using Kubernetes?
Tom Jackson, Principal Engineer, Nordstrom
5:00 PM
Current State of Storage in the Container World
An Overview of Containers
• Virtual machines vs. Containers
• How Docker containers work
• Why containers are compelling for customers
• Challenges
• Storage
Storage Options for Containers
• NAS vs. SAN
• Persistent and non-persistent
Future Considerations
AGENDA AT A GLANCE: THURSDAY 23 FEBRUARY 2017
8:00 AM – 9:00 AM | Registration & Breakfast
8:30 AM
Future State. Future Stack.
A lot of the discussion around disruptive technologies like containers,
microservices, unikernel, serverless, etc. center around “born in the
cloud” companies. This talk will bridge gap between the sci-fi future and
real world existence of the enterprise.
• How to rethink your approach to datacenters: Laying out the ideal “born
in the cloud” datacenter, and then injecting reality on top of it.
• Understanding how to operationalize code in the datacenter
• Technology outlook: What will the future datacenter stack look like? In
5 years, in 10?
• Skills Gap: How to make sure you have the staff you need to adopt new
technologies.
9:00 AM
How ADP Uses Containers to Innovate
Keith Fulton, CTO of ADP, will discuss how ADP uses containers—in
particular, Docker Datacenter—to create secure software supply chain to
modernize legacy applications and provide an onramp to a
microservices architecture. He’ll discuss both the technical changes
ADP had to make, along with the cultural changes required (including
the changes in operations that Containerization bring).
Keith Fulton, CTO, ADP
9:30 AM
Container Jeopardy
Three sponsors and three end users square off in a game of wits,
competing to see who is the most knowledgeable on the rapidly evolving
container space. Who will emerge the champion and ace questions on
emerging architecture patterns, virtualization and networking,
operations, orchestration challenges, production best practices and
more!
11:00 AM
Panel: How the Open Container Initiative (OCI) is Establishing
Container Format and Runtime Standards
Uptake and adoption of container-based solutions has been evolving
very rapidly. To help with this massive growth, the Open Container
Initiative (OCI) was established to help promote a set of common,
minimal open standards and specifications around container formats
and runtime. OCI will be issuing v1.0 of its runtime and image format
specifications in early 2017, in addition to the launch of its certification
program, marking the project’s first major milestones.
In this panel discussion, OCI members will discuss the project’s
progress at large with special focus on the v1.0 release and certification
program. Additional discussion topics will include:
KEYNOTES & PANELS 10:10 AM – 11:00 AM
Refreshment Break and Speed Networking
KEYNOTES & PANELS

12:30 PM – 1:30 PM | Lunch on the Expo Floor
• How the runtime and image format specs are driving broader
innovation across the industry
• The impact the v1.0 release will have on the container landscape
• Future plans for the OCI
• Implementations and use cases
• Value and benefits of the certification program and key factors involved
in establishing a certification program for container technology
Moderator: Chris Aniszcyk
Panelists: Representatives from OCI member companies
11:45 AM
Beyond Containers: Why Serverless is the Future
Serverless, of course, does not mean “without servers”. Instead, it’s an
evolution where developers are able to focus on writing code, without
worrying about the existence of servers and the related infrastructural
and operational concerns, such as scalability, availability and
infrastructure security. Instead, these concerns are handled by a 3rd-
party (the most well-known being AWS Lamda) or an internal serverless
or “function as a service” architecture. This shift of focus from
infrastructure to code means reduced maintenance efforts and
increased efficiency. This session will cover:
• the advantages and disadvantages of a serverless computing
environment.
• Why serverless might be the right option for you
• Real World case studies of serverless computing environments
OPERATIONS / DEVOPS STANDARDS AND COMMUNITY EMERGING TECH
1:30 PM
The Container Monitoring Problem: Managing risk and
ensuring performance in a containerized environment
Containers have skyrocketed in popularity --but with the benefits,
come the risks. One being that containers come and go so
frequently, and change so rapidly, that they can be much more
difficult to monitor and understand than physical or virtual hosts.
• Why you need monitoring—blind spot/gap in monitoring of
containers
• Massive Operational Complexity. Container Ops are not the same
as Host Ops
• Metrics / Data Explosion
• Host vs. Container lifetimes. Monitoring uptimes of minutes as
opposed to days.
2:20 PM
Twitter’s Microservices Architecture: Operational &
Technical Challenges
Ian Downes, Twitter
1:30 PM
OCI Certification Program
Over 150 engineers from companies from Amazon to VMWare are
participating in a cross-industry, open effort to standardize
interoperable software shipping containers. At the heart of this
effort is the Open Container Initiative (OCI), a Linux Foundation
Collaborative Project applying techniques and best practices from
open source communities to development of open
standards/specifications for container runtime and container image
format as well as developing a container runtime reference
implementation and tools for testing and certification. This session
will include information on how to contribute by submitting a pull
request to the specs and/or code, the public availability of the
newly-launched OCI Certification Program, factors to consider if
becoming OCI-certified makes sense for your container project, how
to get your container project OCI-certified, and how you might be
able to gain interoperability benefits from OCI-certified solutions.
1:30 PM
Life in a Container: Renovating Hotel IT with Microservices
Hotel industry leaders are driving towards enhanced speed and
scale by refactoring business into next generation services. By
driving containers and containerized microservices into production,
architecture & project teams are learning how to decompose
monolithic apps, rapidly compose business solutions, and achieve
greater resiliency. Learn how to choose a container platform,
implement infrastructure and delivery pipeline prerequisites, enable
best practices, and facilitate business project team journeys into a
containerized Cloud.
Chris Haddad, Chief Architect, Karux
2:20 PM
Unlocking the Unikernel
• What efficiency do I gain if I go to a unikernel?
• Is it a pipedream or reality?
• Does it help me with security?
• Do I get to fit even more things in the cloud?
3:00 PM – 3:30 PM | Afternoon Networking & Refreshment Break

It was a delightful experience to be a panelist at Container World and get to
discuss key matters about the container industry with some of the
brightest minds on the topic. I was also very excited to chat with amazingly
interesting people and companies from the industry, off track during the
event's breaks.”
Co-Founder, Holberton School
“ https://tmt.knect365.com/container-world
5:30 PM – 8:00 PM | Container Meetup (Unconference Sessions)
OPERATIONS / DEVOPS CONTAINER & NETWORKING EMERGING TECH
3:30 PM
Panel Crossfire: Containers from both a Developer &
Sysadmin Point of View
This session will explore the different perspectives of developers
and sysadmins on containers and how they can work together,
including views on:
• Containers or VMs: When to step away from the stable and proven
• Mesos, Swarm, Kubernetes or?
• How to scale container-based applications
• Production war stories
4:20 PM
DevOps @Scale (Greek Tragedy in 3 Acts)
Remember the times when one server was enough? And a guy
named “sysadmin” was babysitting it along with his other duties of
installing MS Ofﬁce for everybody? For better or for worse, those
times are long gone. Today, companies manage tens of thousands
of servers and perform thousands of production changes per day. In
this talk we will look at the resources, techniques and tools needed
for managing DevOps at Scale and we will discuss the challenges
that companies encounter when they hit it.
Baruch Sadogursky, Developer Advocate, JFrog
3:30 PM
Panel Container Networking & Security: Countering the
Container Challenges
• What are the challenges that need solving in container networking
and apps?
• How to apply networking policies to containers
• Do containers really contain?
• Container Runtime and security issues and possible defenses
• Different security issues with images and possible defenses
Panelists:
Jayanth Gummaraju, CTO & Co-founder, Banyan
Rani Osnat, AquaSecurity
Tim Mackey, Technology Evangelist, Black Duck Software
3:30 PM
Panel: The Future of Containers
• How will containers evolve in the next year, 2 years.
• Stateless vs. Stateful
• Unikernel
• What about Serverless?
• Do you even need containers to be cloud native?
Panelists: Jo Peterson, VP, Cloud Services, Clarify360
4:20 PM
Case Study: Continuous Software Delivery at Comcast
To remain competitive in the face of constant change, Comcast
must continuously deliver enhancements. Comcast’s journey began
with a simple tool to deploy services to a private cloud and has
evolved into a set of loosely coupled, independently testable
microservices leveraging Docker and its ecosystem of tools. The
architecture allows new microservices to be plugged in to support
new cloud providers, container services and satellite features. This
is a stepping stone to a uniform service deployment solution, which
provides the beneﬁts of PAAS, while maintaining the choice of the
development platform and tooling. It also leaves room for
developers to target VMs and/or containers in a range of public/
private clouds. This talk highlights container technology and design
choices that provide flexibility and feature-richness in an application
deployment service.
Vikas Rangarajan, Comcast

AUDIENCE BREAKDOWN: JOB LEVEL:
ECOSYSTEM: END USERS:
Architecture 12%
CEO/ Founder 7%
Development 6%
DevOps 2%
Engineering 29%
Investor 2%
IT Ops 8%
Other 1%
Press 2%
Product 11%
Recruitment 2%
Research/ Strategy 5%
Sales & Marketing 14%
Manager 37%
Executive/Engineer/
Architect/Developer 28%
Director/VP 23%
C-Level/Founder 10%
Other 1%
Automotive 1%
Construction 1%
eCommerce 4%
Education 5%
Electrics & Electronics 1%
Financial/ Insurance Services 5%
Gamification 3%
Government & Public Sector 2%
Healthcare Provider 4%
Marketing & Advertising 1%
Media & Entertainment 4%
Publishing 2%
Recruitment 1%
Research/ Analyst House 3%
Retail 7%
Telcommunications Provider 9%
Utilities 1%
Web-Scale Enterprise 14%
Software Solutions 33%
2%
1%
1%
2%
2%
1%
2%
1%
16%
34%
3%
4%
8%
8%
16%
MEET WITH THE FULL ECOSYSTEM!
Attracting the entire container & cloud ecosystem; meet business decision makers & technical teams.

INTERACT,
DISCOVER AND
NETWORK
CONTAINER
MEET-UP
Providing extra opportunities after
conference hours to network over food
and beer, while listening to more great
sessions.
1-TO-1
FACILITATED
NETWORKING
Our VIP execs will ensure you will
meet likeminded individuals and
make the most of your time at the
second annual Container World
SPEED
NETWORKING
Speed Networking is an efficient,
face-to-face, professional networking
model similar to “speed dating” that
enables participants to make new
contacts through one-on-one focused
conversations lasting between 2-4
minutes. Speed networking helps you
forge new connections during the event.
These are informal, fun and highly
effective introduction sessions, giving
you a maximum exposure to a large
number of conference participants in a
short time! You will meet up to 20
potential business leads by attending our
speed networking event.
HOSTED LUNCH
TABLES
Enjoy lunch with tables hosted by our
expert speakers, allowing you to spend
valuable time with key people in the
industry in an informal setting and get
your questions answered.

PLAN YOUR VISIT
MAKE THE MOST OF YOUR TRIP
SANTA CLARA CONVENTION CENTER
5001 GREAT AMERICA PKWY
SANTA CLARA, CA 95054, UNITED STATES
TEL: (408) 748-7000
ATTEND an event or go on a tour at Levi’s
Stadium – where Super Bowl 50 was played!
EXPLORE the people and technology that
changed our world at the Intel Museum
GO BACK IN TIME at historic Mission Santa
Clara de Asis
FILL your day viewing art at the de Saisset
Museum
VISIT the beautiful Mission Gardens at Santa
Clara University
TAKE A WALK through the pedestrian mall at
Santa Clara University

Conference Sessions
102101100
307305
1357911
306304
205 206 207
507505 506504
404 405 406 407
204
303301 302300
201 202 203200
503501 502500
400 401 402 403
601 602 603 604 605
408
Food and
Beverage
Entrance
600
Entrance
Entrance Entrance
Start-up City
WHERE CONTAINER & CLOUD
MARKET LEADERS, FROM STARTUPS
TO ESTABLISHED GIANTS, SHOWCASE
& DEMO THE INNOVATION CHANGING
ENTERPRISE IT!
Having attended the ‘inaugural’ Container World conference in Santa Clara, CA, I was
extremely impressed on the organization and professionalism displayed by Informa,
who produced and ran the show. Of particular interest was the ‘Speed Networking’
sessions, which proved to be even much more successful and lucrative (from an end
user perspective) than I would have ever imagined. Speed Networking is extremely
valuable to both end users and vendors, who are trying to maximize their
effectiveness while at the event, with a limited amount of time. I would STRONGLY
recommend Container World.”
Principal Product Manager, Veritas Technologies, LLC
“
The level of professionalism we experienced was noteworthy. Informa did a fantastic
job conﬁrming face-to-face meetings with attendees interested in our technology,
which maximized everyone's time at the event. Perhaps the most innovative offering
was a "speed networking" session held on both days. Not only a fun way to meet a LOT
of people in a short period of time, but a great way to expand business opportunities
with people we might not have otherwise connected with. Informa did an excellent job
with Container World and I look forward to participating in more of their events in the
future!
Global Director, Strategic Alliances & partnerships, Kaazing
“
CONTAINER WORLD FLOORPLAN

We’ve created four new attendee packages, as well as a pre-
conference workshop pass, so you can shape your Container
World experience.
SECURE YOUR PLACE AT CONTAINER WORLD 2017
*Free to qualified individuals. Qualifications available online at https://tmt.knect365.com/container-world/.
3 WAYS TO REGISTER:
Website:
https://tmt.knect365.com/container-
world/purchase/select-package
Email:
morgan.johnson@knect365.com
Telephone:
(646) 895-7446
BOOK NOW
FREE FOR ENTERPRISES
TERMS AND CONDITIONS
Super Saver
(7th Oct - Nov 21)
Early Bird
(Nov 22 - Jan 16)
Standard Rate
(Jan 17 - Feb 1)
Late
(Feb 2 - Feb 23)
Gold Pass
Access to pre-conference
workshop, full 2 day
conference, event app
$900 $1000 $1100 $1250
Conference
Access to full conference
and event app
$700 $800 $900 $1050
Workshop
Access to pre-conference
workshop only
$400 $500 $600 $800
Enterprise Pass*
Access to full conference
and event app
FREE FREE FREE FREE
February 21-23, 2017 | Santa Clara

SPECIAL RATES FOR STARTUPS
Super Saver (7th Oct - Nov 21) Early Bird (Nov 22 - Jan 16) Standard Rate (Jan 17 - Feb 1) Late (Feb 2 - Feb 23)
Startup Gold Pass Bundle (delegate pass) $1300 $1400 $1550 $1600
Startup Exhibitor Package $2500
We have created two packages solely for Startups to help you shape your Container World experience.
The startup packages are awarded at the discretion of Informa Telecoms & Media. Informa Telecoms & Media defines a startup company as:
Less than 4 years old | 15 employees or under | A maximum of $250k revenue a month
This pass includes:
l Access to Pre-Conference Training Day
l Access to all open conference sessions
l Access to open networking sessions and
Happy Hour
l Access to the Event App: See who else is
attending, make connections, and arrange
meetings
l Access to conference materials:
Presentations uploaded to the app post-
event (only available to on-site attendees)
l Access to Expo Hall
THE STARTUP GOLD PASS BUNDLE
You will receive two Gold Passes at a special discounted rate. (Normal rates can be found on the
previous page.)
BOOK NOW
Pre-Event
l Company logo and profile to be featured on
the event website
l Reciprocal website hotlink to company
home page from event website
l Access to the Informa networking tool
On-site Event Presence
l Logo branding throughout the event on
banners and signage
l Logo branding in the event guide
l 100-word corporate profile to be included in
the event guide
l 3x3 foot Innovation Station – carpet and 5
amp power supply included
Passes
l 2 staff passes with full access to the
conference, exhibition, networking and
refreshment areas
l 25% discount on ticket price for further guests
THE STARTUP EXHIBITOR PACKAGE
BOOK NOW

SPEAKING OPPORTUNITIES:
Tami Carter, Portfolio Manager
T: (628) 220-2043 E: Tami.Carter@KNect365.com
MARKETING OPPORTUNITIES:
Kimberley Graham, Marketing Manager
T: (628) 220-2057 E: Kimberley.graham@knect365.com
SPONSORSHIP/ EXHIBITION OPPORTUNITIES:
Sierra Coughlin, Sales Operations Lead
T: (480) 281-6089 E: sierra.coughlin@informa.com
Lori Mikuls, Sales Manager
T: (415) 265-8025 E: Lori.Mikuls@KNect365.com
CONTACT US…

Container World 2017!

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Container World 2017!