Analysing Music Videos 123

Goodwin’s theory of music video, states that all music videos contain either some or all of these elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Application of Goodwin’s theory

Lady Gaga – “Lovegame” ,[object Object],Genre Characteristics: dancers, unique clothing, bright colours, the video focuses on the single not the album, use of technology/recording & production, upbeat tempo, advertisement (sponsorship)

Lyrics & Visuals ,[object Object],[object Object]

Music & Visuals ,[object Object],[object Object]

Intertextuality ,[object Object]

Record Company ,[object Object],[object Object]

Representation of Artist ,[object Object],[object Object]

Notions of looking ,[object Object]

Guns & Roses – “Welcome to the jungle” ,[object Object],Genre characteristics: videos usually shows a performance, there is band, the band always wear dark clothing which either is plain or have images on.

Music & Visual ,[object Object]

Representation of the band ,[object Object]

Jay Sean – Down ft Lil Wayne ,[object Object],Genre Characteristics: dancers, clothing is either smart or casual, love, sex, jewellery, upbeat tempo, sponsorship, edited orientated, drinking & socialising locations like bars and clubs etc. The genre is very similar to POP.

Lyrics & Visual ,[object Object],[object Object],[object Object],[object Object]

Music & Visuals ,[object Object]

Representation of Artist ,[object Object]

Analysing Music Videos 123

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Analysing Music Videos 123