2. Problem
There are mid-level influencers with large followings (50k +) across various
platforms struggling to monetize their audiences.
Brands of all types recognize the importance of engaging with fans through
creative and innovative ways including video-based social media.
3. Product- Brandslip
Marketplace where brands and mid-level influencers on Vine, Instagram, Youtube and even public
speaking figures can bid for opportunities to collaborate. Brands get exposure and influencers
monetize their following.
Brand/Influencer Dashboard Profile Pages
Search for Brand/Influencer ProfilesSearch for BrandSlips/BrandSlip Suggestions
4. Product- Features
Newsfeed for brands and
influencers to follow each
other, inbox messaging
Save your favorite
brandslips to look at
later
Reviews and Ratings
Brands can post what they
are looking for AND bid on
influencer brandslips. We
also have public speaking
brandslip, for example DJ’s
can shout out brands!
Influencers can post their
opportunities and bid on the
opportunities posted by
brands
Search for opportunities
and brands/influencers
profiles based on
demographics
5. Value Proposition
Affordable for
brands of all sizes,
target market
effectively
Helps generate
buzz, potentially viral,
builds audience
Can manage
analytics of each of
our campaigns on
our own
Monetize your
following and
audience
Work with brands
that interest you, get
to be creative
Build life long
partnerships with
huge brands
Brands Influencers
6. Market Size
Company Sponsorship/Influencer!
Market Size has grown!
5% since 2009 every year
5%
$46.8 Billion
Companies spend $46.8 billion
annually on Sponsorships/Influencer
marketing and story telling
“Video has been the fastest and most consistently
growing medium for content marketing—in this survey
62% of respondents now report using video in their
content marketing. Branded video is closing in on web
and print as one of content marketing’s most common
form.”
Lori Rosen, Executive Director, Custom Content Council
7. Competitors
Niche.co
Sponsify
Brand
Agencies
Raised 550k 11/2013. Connects
creators onVine and Instagram
with brands.
Raised 175k 11/2012. Sponsify
connects content creators with
brands looking for product
placement, endorsement or viral
video
BrandSlip
Niche.co is not a marketplace.They connect brands with
creators by facilitating the matching themselves.
Furthermore, they are heavily involved in the creative
process. BrandSlip is a free flowing marketplace that
allows the creatives to collaborate with brands they like
and vice versa.
BrandSlip is focused onVine, Instagram,Youtube and even
public speaking brandslips. Sponsify is only focused on
Youtube.We also aren’t just focused on product
placement.
BrandSlip is not running campaigns.We are a one off
marketplace place between creators/influencers across
various platforms and brands. BrandSlip can be used for
brands of all types includes musicians trying to promote
music, startups, big brands, smaller promotions and more.
We are affordable for brands of all sizes.
10. Team
Advisors
Founder of Ivy Sports!
Symposium!
CEO of Chaney!
Sports Group!
Forbes 30 under 30!
Entertainment!
Princeton Alum
Investor in the!
Collaborative Fund,!
Co-founder of Kiva!
and Profounder.!
Invested in Kofi!
Frimpong on Upstart.
Princeton!
Raised 100k for previous venture !
Former CEO at MyGZpoints!
Co-Founder and CEO at Mealtics.com!
Former Business Analyst at Hailo
University of Arizona!
Raised 100k for previous venture!
Project Manager at Mealtics.com!
Co-Founder and Former COO at
MyGZpoints!
Marketing/Web Design
Chris Chaney Jessica Jackley
Kofi Frimpong!
Co-Founder/CEO
Joe Lipper!
CTO
William Lee!
Co-Founder/COO
UCLA!
Ruby on Rails/MySQL/HTML/CSS!
Freelance Developer!
Former Co-Founder of Lapel!
11. Timeline
Looking to raise
$750k by June 2014
Launch March/April 2014
75 influencers, 50 brands
already signed up
By April 2014, over
100 brandslips
complete
June 2014,Add
analytics component.
International.
June 2014, over 500
brandslip
transactions
June 2014, over
$100k in revenue
Summer of 2014,
International brands;
increase public
speakers
Assumptions
1) Average brandslip $200
2) Influencers do no more
than 3 brandslips a week
3) Over 30 public speakers
by Summer 2014
4) Won’t charge monthly fee
