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SOMETHINGS TO TALK ABOUT IN 2011 Presented by: Karen France, President & CEO Real Estate Business Resources, Inc.
Let’s talk about Kansas Market Stats HouseLogic Using the property value shift to your advantage RPR 2010 NAR Profile of Home Buyers and Sellers Smartphones QR Codes Twitter More Google Cool stuff
HouseLogic allows you to: Keep in touch with your clients and customers: HouseLogic offers a free source of ready-to-use content, through its REALTOR® Content Resource (RCR). The RCR contains top-quality content for your Web sites, blogs, and newsletters. Easily integrate this content with your communications efforts and continue the conversation with your clients long after the sale. Build your reputation as a housing expert: Use the insights and data on HouseLogic to position yourself with home owners as a go-to resource to help them make smart decisions about what may be their largest investment -- their home. Drive your business forward: Maintain and grow your consumer relationships with information that’s valuable and relevant to current or prospective home owners at all experience levels and stages of life.
REALTOR Content Resource for HouseLogic   (members.houselogic.com)
HouseLogic
$$$$$ Business Opportunity: County appraiser valuations Entire state Sales price         Average: -.3% 	Median 0% Ranges from across the state: Average -1.4%--10.5% Median: -.3%-17.5%
$$$$$  Business Opportunity: County appraiser valuations County appraisals will be mailed out in the next few months There can be a 2-3 year lag time before the county appraiser “averages” catch up to the reality of the marketplace If you have seen reductions in average sales price in your market, the county appraiser probably won’t register it this year. So…when the new appraisals come out, contact the folks who bought from you in the last few years and offer to do a CMA for them to see if the value assigned matches the “true market”.  It makes them feel taken care of by you…and just in case they were thinking about selling and “buying up”...and who is on their doorstep???
Congratulations to our 8 MLS’s who have signed the license agreement! Heartland (Kansas City) Salina Lawrence Junction City Manhattan Topeka Hutchinson McPherson
What is the RPR? This database is designed to be  ,[object Object]
creating single source access to data
which will add value to the information available for members to use with their clients and customers.,[object Object]
RPR Benefits & Highlights The RPR™ provides unmatched access to a   single-source national compilation of:  tax and assessment data;  property data neighborhood school demographic information foreclosure home improvement mortgage flood maps maps zoning trends and  reports It  is exclusively for members of NAR, who can share its information with their clients.
How do you get access to the RPR? ,[object Object]
Only MLS/Participants & Subscribers will be able to view MLS information.
There is no public access to the RPR™, and the database and its data cannot be shared through consumer websites. ,[object Object]
If your MLS hasn’t done this yet, you can go to the RPR blog to request a license agreement:
http://blog.narrpr.com/product/request-enrollment-package,[object Object]
As of today, 72 MLS’s and 224,915 REALTORS® have access to the RPR. By  the end of 2011, approximately 900,000 REALTORS® across 800 MLS’s will have access. Get in line now!
According to the NAR Profile of Home Buyers and Sellers:  How did you search for homes to purchase?
According to the NAR Profile of Home Buyers and Sellers:  How did you find the house you purchased?
According to the NAR Profile of Home Buyers and Sellers:  Usefulness of information sources among those buyers that used each source—Very Useful
According to NAR Profile of Home Buyers and SellersWhere did you search for your home on the Internet?:
Yahoo Real Estate overtakes Realtor.com in October
How many of you got a smartphone from Santa???
Verizon iphone…finally!
Google Android surpassed Apple iPhone in november
What do people do with their smartphones????
QR CODES   (QUICK READ)
QR Codes: Two kinds SQUARES TRIANGLES
QR Codes: to READ them: get neoreader app on your smartphone Go to gettag.mobi in your smartphone browser SQUARES TRIANGLES
QR Codes: Two kinds SQUARES TRIANGLES
QR Codes: to CREATE and TRACK them: Go todelivr.com go to: tag.microsoft.com SQUARES TRIANGLES
Put them EVERYWHERE you market yourself, your company, your listings ,[object Object]
On each of your listings on your website
On your flyers
On your business cards,[object Object]
The website for your listing
The YouTube video of your listing
Your vcard
The telephone number  (the one that you will answer!)
Your text message number
Your Facebook page
Your Open House Schedule
Your profile page,[object Object]
And Real Estate Look at Twitter as an educational resource. If you can find a few people to follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be greatWecould all be helping each other professionally. Use Twitter as a networking resource. There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter. You can use Twitter as a way of touching your clients.  Invite your clients to use Twitter.  They can follow you, you can follow them.  You can all exchange information and ideas.  You could notify them of new listings, open houses, share links you think they might enjoy or find informative.  Basically, you can build your very own Twitter real estate community.  If you want, you can even make it private.  If you set up a separate account that you only want your clients to have access to, you can simply set the privacy settings so that only people who you approve can view your tweets. Daniel Rothamel, Agent Genius, Welcome to Social Media for Real Estate 101: Twitter ,[object Object],[object Object]
Still GaGa over
                Topics	 Chrome Docs Word  Excel Powerpoint Pictures (Picasa) Videos-youtube Calendar Voice
Google search built in Faster— Google Instant —faster load times!! You can add extensions!

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2011 Karen France KAR Legislative Meetings

  • 1. SOMETHINGS TO TALK ABOUT IN 2011 Presented by: Karen France, President & CEO Real Estate Business Resources, Inc.
  • 2. Let’s talk about Kansas Market Stats HouseLogic Using the property value shift to your advantage RPR 2010 NAR Profile of Home Buyers and Sellers Smartphones QR Codes Twitter More Google Cool stuff
  • 3.
  • 4.
  • 5.
  • 6. HouseLogic allows you to: Keep in touch with your clients and customers: HouseLogic offers a free source of ready-to-use content, through its REALTOR® Content Resource (RCR). The RCR contains top-quality content for your Web sites, blogs, and newsletters. Easily integrate this content with your communications efforts and continue the conversation with your clients long after the sale. Build your reputation as a housing expert: Use the insights and data on HouseLogic to position yourself with home owners as a go-to resource to help them make smart decisions about what may be their largest investment -- their home. Drive your business forward: Maintain and grow your consumer relationships with information that’s valuable and relevant to current or prospective home owners at all experience levels and stages of life.
  • 7. REALTOR Content Resource for HouseLogic (members.houselogic.com)
  • 9. $$$$$ Business Opportunity: County appraiser valuations Entire state Sales price Average: -.3% Median 0% Ranges from across the state: Average -1.4%--10.5% Median: -.3%-17.5%
  • 10. $$$$$ Business Opportunity: County appraiser valuations County appraisals will be mailed out in the next few months There can be a 2-3 year lag time before the county appraiser “averages” catch up to the reality of the marketplace If you have seen reductions in average sales price in your market, the county appraiser probably won’t register it this year. So…when the new appraisals come out, contact the folks who bought from you in the last few years and offer to do a CMA for them to see if the value assigned matches the “true market”. It makes them feel taken care of by you…and just in case they were thinking about selling and “buying up”...and who is on their doorstep???
  • 11.
  • 12. Congratulations to our 8 MLS’s who have signed the license agreement! Heartland (Kansas City) Salina Lawrence Junction City Manhattan Topeka Hutchinson McPherson
  • 13.
  • 14. creating single source access to data
  • 15.
  • 16. RPR Benefits & Highlights The RPR™ provides unmatched access to a single-source national compilation of: tax and assessment data; property data neighborhood school demographic information foreclosure home improvement mortgage flood maps maps zoning trends and reports It is exclusively for members of NAR, who can share its information with their clients.
  • 17.
  • 18. Only MLS/Participants & Subscribers will be able to view MLS information.
  • 19.
  • 20. If your MLS hasn’t done this yet, you can go to the RPR blog to request a license agreement:
  • 21.
  • 22. As of today, 72 MLS’s and 224,915 REALTORS® have access to the RPR. By the end of 2011, approximately 900,000 REALTORS® across 800 MLS’s will have access. Get in line now!
  • 23.
  • 24. According to the NAR Profile of Home Buyers and Sellers: How did you search for homes to purchase?
  • 25. According to the NAR Profile of Home Buyers and Sellers: How did you find the house you purchased?
  • 26. According to the NAR Profile of Home Buyers and Sellers: Usefulness of information sources among those buyers that used each source—Very Useful
  • 27. According to NAR Profile of Home Buyers and SellersWhere did you search for your home on the Internet?:
  • 28. Yahoo Real Estate overtakes Realtor.com in October
  • 29. How many of you got a smartphone from Santa???
  • 31. Google Android surpassed Apple iPhone in november
  • 32. What do people do with their smartphones????
  • 33. QR CODES (QUICK READ)
  • 34. QR Codes: Two kinds SQUARES TRIANGLES
  • 35. QR Codes: to READ them: get neoreader app on your smartphone Go to gettag.mobi in your smartphone browser SQUARES TRIANGLES
  • 36. QR Codes: Two kinds SQUARES TRIANGLES
  • 37. QR Codes: to CREATE and TRACK them: Go todelivr.com go to: tag.microsoft.com SQUARES TRIANGLES
  • 38.
  • 39. On each of your listings on your website
  • 41.
  • 42. The website for your listing
  • 43. The YouTube video of your listing
  • 45. The telephone number (the one that you will answer!)
  • 48. Your Open House Schedule
  • 49.
  • 50.
  • 51.
  • 53.
  • 54.
  • 55. Topics Chrome Docs Word Excel Powerpoint Pictures (Picasa) Videos-youtube Calendar Voice
  • 56.
  • 57. Google search built in Faster— Google Instant —faster load times!! You can add extensions!
  • 58.
  • 59. Google Channel on YouTube
  • 60. Don’t forget to get the Google app for your smartphone!!!!
  • 62.
  • 64.
  • 68. ALQ (Real Estate Intelligence Report)
  • 72.
  • 77. TED (ideas worth spreading)
  • 80.
  • 81.
  • 85. Technology Training—$25 per member for 3 hour class (minimum 20 students)
  • 88.
  • 90.