By any analysis, today's pay television operators are facing a more competitive marketplace than ever before. Pure play over-the-top (OTT) providers have joined the traditional battle between cable, satellite and IPTV, creating more concern for legacy players. This new competitive landscape for video services has increasingly meant delivering content in parallel over different networks to a wider variety of devices. With the latest technologies and protocols enabling OTT video, operators are now combining their proprietary delivery networks with wireless and the Internet for a more compelling consumer experience. But these new offerings require more complex solutions for encoding, managing, and distributing content – and navigating the thorny arena of content rights on new types of devices that operate inside and outside of the subscriber's home. As early TV Everywhere ventures have illustrated, the challenges of acquisition and management of such rights should not be underestimated. View the presentations from the Multi-network Solutions in the Real World Forum during NAB 2012. An expert panel presented the opportunities, challenges and solutions for commercial video delivery over combinations of managed and unmanaged networks.

1. The Content Perspective
Spencer Stephens
Sony Pictures
#multinetwork #nabshow

2. Ten years ago: few offerings, few
ways to get content
 Offerings
 Free to air, basic cable, pay TV
 Pay Per View
 Video on Demand
 Ownership: Physical media
 Factors
 Simple usage rules
 Primarily closed systems
 Small number of choices for content protection
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3. Now: many more offerings, many
more ways to get content
 Offerings
 Spectrum: PPV, Pay TV, Basic cable, Free to air
 IP: VOD, SVOD, FVOD, AVOD
 Windows: early window, home video, pay, etc.
 Ownership: EST, physical media
 Factors
 Diverse usage rules between services
 Closed and open systems
 Abundance of delivery systems and content
protection systems
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4. The technical parameters
 Delivery mechanism
 Streaming, download, progressive download
 Resolution
 HD, SD
 Adaptive streaming
 Usage rules
 Registered devices, simultaneous streams
 Classes of devices
 Increasingly difficult to differentiate with terms like tablet,
PC, phone, etc.
 Content protection
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5. Content Licensing Chain
Tablets
VOD
Current
Phones
Titles Stream
SVOD
PCs
Library Down-
Titles AVOD load STBs
TV
Every TVs
where
TV
BD
Players
FVOD
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6. Content Licensing Chain
Tablets
VOD
Current
Phones
Titles Stream
We are story tellers, we
want people to enjoy our
SVOD
content. PCs
Library There are many ways that
Down-
Titles AVOD load
they can access our content. STBs
There are TV
many devices on
TVs
which they can play our
Every
where
content.
TV
BD
Players
FVOD
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10. #multinetwork #nabshow - 10

11. Thank you
http://www.sonypictures.com/
http://www.uvvu.com/
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