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Social Media Case Studies Fitzwilliam Dec10th09

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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

This document provides an overview of social media and its benefits and risks for organizations. It discusses how social media can be used to communicate, engage communities, share content, and build networks. While it allows listening to customers and engaging with them, it also carries risks like loss of control and negative publicity. The document then lists various social media platforms and provides examples of how some Irish and international brands have used social media successfully or faced crises. It emphasizes social media's power to spark discussions and shape reputations.

TecnologiaNegócios
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Social Media Overview & Case Studies Keith Feighery: Digital Strategist
Overview of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Associated risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social Media Landscape
[object Object]
Key Customer Engagement Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Big Switch
Pix.ie
Pat The Baker
Blacknight
SandTex – Ireland Deserves Sun
Toyota Ireland
Mr Tayto
Murphys Ice cream
HairyBaby
Paddy Power
[object Object]
GM CEO Sacked
Domino’s
United Airlines
Marks and Spencers
[object Object]
Impromptu Facebook Pages
TSA Agent Took My Son (US)
Stuff White People Like
Tube Worker abuses Traveller
Best Job In the World
[object Object]
Ikea – Malmo
Evian
Volkswagen
Charmin “Go” Campaign
American Red Cross
Zappos
Ford - FiestaMovement
Coca Cola “206 Expedition”
Skittles
Best Buy
[object Object]

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