Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

1. B2C Content Marketing Programmes
Keith Feighery

2. B2C Content Programmes
• Provide valuable information, content, entertainment to your
prospects and customers
• Create an ongoing conversation with them where possibe
• Address wider customer needs – beyond what your
product/service does
• Give them what they want i.e. deals/discounts/extended service,
engagement etc..
• Create awareness of products, services, organisation, people
• Be transparent in terms of customer service, company
information etc..
• Actively seek network effects and customer validations

3. Business to Consumer
Case Studies

4. Earned Media - Gillette

5. GAP

6. Dazzledust

7. The Good Mood Food Blog

8. Kogi BBQ

9. Hairybaby

10. Superquinn

11. BlendTec

12. Greater Manchester Police

13. Pat The Baker

14. Diet Coke and Mentos

15. C-Mon & Kypksi

16. YeoValley

17. HostelWorld

18. Aviva

19. Ford Focus Rally

20. DC Shoes

21. Red Bull

22. Zappos

23. Mayo Clinic

24. Best Buy

25. Kanchi

26. WestCoast Cooler

27. Jack And Jones

28. Johnson & Johnson

29. Elverys