Griffith College - Content Marketing Programme - supported with case studies

1. B2C Content Marketing Programmes Keith Feighery

2. B2C Content Programmes Provide valuable information, content, entertainment to your prospects and customers Create an ongoing conversation with them where possibe Address wider customer needs – beyond what your product/service does Give them what they want i.e. deals/discounts/extended service, engagement etc.. Create awareness of products, services, organisation, people Be transparent in terms of customer service, company information etc.. Actively seek network effects and customer validations

3. Business to Consumer Case Studies

4. Content Marketing using Facebook

5. Charities & Not for Profit

6. Irish Political Parties

7. Business Pages

8. Bars - Facebook

9. Multi-Channel Case Studies

10. Hairybaby

11. Dazzledust

12. The Good Mood Food Blog

13. Pat The Baker

14. BlendTec

15. Diet Coke and Mentos

16. Earned Media - Gillette

17. HostelWorld

18. Kogi BBQ

19. C-Mon & Kypksi

20. Greater Manchester Police

21. Red Bull

22. DC Shoes

23. Mayo Clinic