DBS Week1 - Introduction Session - Online Marketing and Digital Strategy

1. Digital Marketing Diploma Introduction Lecture Keith Feighery

2. Time Table

3. Class Expectations

5. What are the core objectives of this course?

6. Give you the tools to research, plan, create and run optimised digital marketing programmes

8. Course Project

10. Key Resource to help with Digital Planning Process

12. Introductions

14. [email_address]

15. Reading Lists

22. Introduction to Digital Marketing

23. What is Digital Marketing?

24. Using Digital Channels to Reach, Acquire, Retain (& Advocate) Customers both Online and Offline

26. What are the core elements to consider when planning a Digital Campaign

28. What are the core tactical tools at a Digital Marketers disposal

30. Characteristics of a Digital Marketing Campaign

31. Digital is a more iterative process than traditional marketing

32. Iterative Digital Marketing Strategies

33. The Digital Landscape has changed changed radically over the past 5 years

34. Changing Digital Landscape

35. Proliferaton of Channels Growth of Social Media

36. Social Media Landscape

37. What is Social Media?

38. Platforms that allow the sharing of content with dialogue channels deeply embedded in them

40. Never been easier for businesses to create and distribute content online How to cut through the noise is the challenge now

41. Marketers need to understand The Rise of Facebook

43. Time Spent UK

44. Businesses & organisations need to embrace a more social engagement because it is happening with or without them

45. Marks and Spencers

46. Marketers need to understand its not about the specific tools but the changing consumption and behaviour patterns of the customer

47. Marketers need to understand the dynamic of communities How to influence & Participate in these

48. The way in which organisations think about media has changed radically over the past 5 years.

49. Digital Marketing Media Mix

51. Companies, both big and small, need to imagine themselves as publishers Trick is to be engaging and provide value to target audience

52. That’s why Inbound & Content Marketing are so Important

53. Hubspot – Inbound Marketing Company view

54. Digital Marketing Tactics

55. Case Studies Big Brands

56. Tayto

57. Versus

58. Controversial Hunky Dory Page

59. Aviva

60. Hairy Baby

61. Hairybaby

62. Engaging with Fans

63. Getting People To Respond

65. PPC Examples

66. Search: Health Insurance Quote

68. SEO Case Example

69. Search: Flowers for newborn baby

70. Newborn Flowers

71. Email Marketing

72. Email Applications

73. Case Studies

74. CityDeal.ie

76. Schuh

78. Blogging

79. Icecream Ireland Blog

80. Questions & Answers

81. Questions & Answers

82. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274