1. LUMBINI
TRAVEL GUIDE APP
Opportunity Analysis Project

2. Problem
 People need to reach/explore
several places (within and outside the city)
 Gather information from
 Internet – the main source
 friends
 Word-of-Mouth
 Available search engines, travel apps –
globally based
 Little information for locally significant areas in the
city

3. Mobile Platform
 Almost every persons own a phone
- most of the phones are smartphones
 Growing use of mobile for internet along with
voice & text based communication
 Search-while-go possible only through mobile

4. Application:Lumbini
 Lumbini – birth place of Gautam Buddha
- UNESCO world heritage site
 Interesting and Interactive travel guide for
Lumbini
 Requires an internet connection
 For android devices

5. Application:Lumbini
 Features:
- Introduction & History of Lumbini &
Buddha
- Holy Sites
- Location based interactive maps
- Photo gallery
- Various ways of reaching to places
- Available hotels & transportation services
- Reviews

6. Testing Value Proposition
 Hypothesis
- Lack of adequate online information site or apps, to search
for places, service, stations, and other facilites in a city.
- Available website or apps not localised enought to provide
more factual information about the place.
-People will love a travel guide app for their smartphones that
would provide the information regarding the various places in
a city.
-The app should also provide the review of the services, any
offers, etc.

7. Testing Value Proposition
 Experiments
- Focused upon a particular city "Lumbini" for app
development.
- Created a prototype of the Lumbini app.
- Carried out online survey with fixed set of questionnaires
- Interviewed few users face-to-face
- Allowed selected users to use our app.

8. Testing Value Proposition
 Results
94 % people relied on the
internet to search for the
places.
91 % people used search
engines for their
search, 26% used mobile
apps.

9. Testing Value Proposition
 Results
Mostly android apps were
popular with apps from
Foursquare, Yelp, Tripadvisor, L
onely Planet, Tripso, Aroundme.
Even though, there were plenty
of apps available, people still
wanted better travel guide app
(almost everyone)

10. Testing Value Proposition
 Results
The features we had proposed
in our model were accepted
warmly.
Required information about
these areas in the app & web
based system
- Fooding
- Weather -Environment
- Clothing -Entertainment

11. Testing Value Proposition
 Results User suggested features:
-Timing Information
-Cost
-User Participation
-Videos
-Web based version
-Events & History
Majority of users are ready to
participate, and would love to
integrate the participation
through social networking sites.

12. Testing Value Proposition
38% owned some business Around 60% business were not
registered in any online map
services.
Business owners were willing to
post ads, provided good user
base.

13. Market Analysis
 Revenue source
- Advertising space in-app through business vendor
- Nepal Tourism Board
- Hotel owners, Market place owners, Travel Agencies,
Airlines etc. of the local area
- 59% of the respondents with business showed lack of
confidence in the advertising success of an in-app ad,
- while rest were willing to pay upto 100$, which could
increase upto 2k – 3k dollars.
Estimated Market Size (only for Lumbini) : 60,000$ per
annum
-

14. Final Business Model

15. Conclusion
 Many informative apps & websites available,
but almost none provide the insider
information of the city.
 Both mobile app as well as web based.
 Cost, user participation, timing, videos, history,
etc. should be added to the app.
 With these feedbacks incorporated, this project
is worth pursuing.