1. Welcome to my Presentation

2. ABOUT Bargain Short Breaks
Overview of Bargain Short Breaks
BargainShortBreaks is a unique website offering customers the chance to find a range
of short break holidays for the very best price.
Specialising in various types of packages which are likely to be searched by
customers, including –
• City Breaks
• Stag & Hen Do Breaks
• Spa Breaks
• Sport Breaks
• Lapland Weekend Breaks
• Theatre Breaks
The website has no real fixed market as it is very diverse and could target any
potential customers looking for a short break holiday anywhere in the world.
www.kevinwiles.co.uk

3. Keyword Analysis
Keyword Search Volume No. Results Position (UK)
The current market for the website is very broad and in fact has huge competition with
many companies all fighting for number one spot for various holiday related terms. Cheap Short 60,500 4,840,000 6
Breaks
The below is a small outline of traffic which both the main keywords currently get it also Bargain Short 1,900 33,100 1
highlights BargainShortBreaks position. Breaks
Keyword Competition Global Traffic Local Traffic Position *Estimate Time New keyword focus
Generic Keywords
I would look at developing a more long tail
Short Breaks in High 91 91 NA 3 Months keyword focus, although this might not bring
Europe as much traffic to the site they are more likely
Bargain Weekend High 22 21 NA 3 ½ Months to convert more sales
breaks abroad
Themed Keywords I’d also look at adding the most popular
locations to keywords again these are more
Stag Weekends High 1,300 1,300 NA 3 Month likely to convert as people are further down
Abroad the buying process.
Weekend Theatre High 2,900 2,400 NA 3 Months
Breaks
*Estimated time for improvement
www.kevinwiles.co.uk

4. On Page Review Good Features
The website currently has a range of features which make it good for users, this includes all
of the below.
The website also has all of the other below which will help
Great Call to Action Good Trust Signals users and search engines around the website.
• Easy to Navigate
• Fast Loading
• Social Metrics
• Great Imagery
www.kevinwiles.co.uk

5. On Page Review Issues
250
Lack of Content
200
150
100
50
The whole site lacks content, no blog could be
found either.
0
Poor Internal Linking
As a result of having little or no content the
site cannot benefit from having a good
internal linking structure.
www.kevinwiles.co.uk

6. Off page Analysis
www.bargainshortbr bargainshortbreaks.
eaks.com, 12 com, 16
bragian short breaks
- cheap short
Cheap City Backlinks = 3,063
Breaks, 176
breaks, 18 The overall total of backlinks Bargain Short
h-bargain short
Breaks has at the moment.
breaks, 322
bargain short
breaks, cheap city
breaks, 20
Referring Domains = 268
The total amount of domains which hold all of
http://www.bargain the above backlinks
shortbreaks.com , 6
No Anchor Text, 644
2
Average Links Per Domain = 11
Bargain Short This is an average based on backlinks/Referring
Breaks, 1520
domains. The lower average the better
Anchor Text
City breaks, 64 Some of the Anchor text for the link profile have blanks
these should be looked at. They might be changed for
Anchor Text Brand/Keyword terms
Links which have no anchor text could be images on other sites, more investigation should go into
exploring these.
www.kevinwiles.co.uk

7. Content Overview
Looking at the site it is clear the site currently lacks a lot of content, although they are ranking well in the SERPS for some keywords. Adding new content will
ensure they can effectively target more long tail keywords as well as build up a good strong internal linking profile.
Since Google as released various updates trying to combat low quality content it would be a good idea to ensure the content is of a high quality and is of value for
the user.
The below display some simple ideas which could be developed to help create a much better content strategy.
Content Suggestions
• Videos
These could be small clips showing the best places to visit in certain breaks. They could also be videos highlighting the hotels which could give customers a better
insight into the accommodation they will be staying in.
• Interactive Guides
Look to make some simple guides which can be image and content based which people can easily download depending on the area and type of break they are
booking. These guides could be displayed as the user checks out and prints a receipt they could also be hosted on a blog.
• App
Being a holiday company you should have the best insights into the best places to eat, drink and party make a small app which again people can download and
share free of charge and allow them to find the best places nearby. You could also look at doing exclusive discounts for these places should someone book through
you.
www.kevinwiles.co.uk

8. Link Review
Types of Links Panda
Google panda is one update from Google which
From doing a quick check of the link profile of the website, a lot of links are coming from the sister
aims to target low quality and thin sites, while
companies which can be fine although this might conflict as a link network.
Bargain Short Breaks site might be ok it does
lack a lot of genuine content.
As well as this a lot of other links have been built to low quality directories including those about
SEO. BargainShortBreaks should look at creating a much more diverse link profile with better link
The sites linking to the root domain however
tactics.
are of low quality and will if not already have
been hit.
The links within these mainly all go to the homepage to, you should look at builder deeper links
within the site by more natural methods to ensure you are not going to be penalised by Google.
Penguin
Look to build high quality links and don’t focus on quantity look to focus more on quality, try
and find sites which have a good authority and try and acquire links from these sites this will pay Penguin is another update which looks at targeting
off much more than creating articles for low quality sites. all domains which are seen to be breaking Google
Web Master Tools. This could be done in a range of
ways but again it is something Bargain Short Breaks
should make sure they are not violating.
www.kevinwiles.co.uk

9. Improving Authority
Social Author Rank Link Building
Social Media has become a key part in This is a new update which is going to be Link Building has always being a key metric
online marketing, for any website which has rolled out by Google very soon, this will tie to see your website rank higher for certain
little or no authority social media can be the content to an actual user giving people a keywords. No matter what your industry is
ideal place to quickly grow an audience and face to the name. This will combine everyone looks at websites which rank
show how knowledgeable you are within Google+ and Google SERPS to create Google higher in Google for various keywords to be
that industry. Authorship. more authoritative than any other website.
Engage with industry experts to show you You will only get these rankings by creating
have authority and then help answer great content which in turn will attract links.
questions which people less experienced
than you might not know the answer to.
This will all be about creating killer content
which will get shared socially.
Create compelling content for social media
sites
www.kevinwiles.co.uk

10. CONTACT ME
MY DETAILS
16 Hathaway Green Lane
Stratford upon Avon
Warwickshire
CV37 9HX
07824 6979 65
kevinjwiles@gmail.com
http://www.kevinwiles.co.uk
Twitter.com/kevwiles
www.kevinwiles.co.uk