Online Thought Leadership for Lawyers - Blogs, Social Media, and Twitter

Online Thought Leadership & Reputation Management LeadershipSBOT Hyatt Lost Pines - Bastrop October 17 2008 1 Building Blogs for Lawyers lex Blog TM

What we’ll cover ,[object Object],[object Object],[object Object],[object Object],2 Building Blogs for Lawyers lex Blog TM

Why? ,[object Object],[object Object],[object Object],[object Object],3 Building Blogs for Lawyers lex Blog TM

Professionally rewarding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 Building Blogs for Lawyers lex Blog TM

Personally rewarding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 Building Blogs for Lawyers lex Blog TM

Helps others ,[object Object],[object Object],[object Object],[object Object],[object Object],6 Building Blogs for Lawyers lex Blog TM

Ability to do it ,[object Object],[object Object],[object Object],[object Object],7 Building Blogs for Lawyers lex Blog TM

The how: online tools ,[object Object],[object Object],[object Object],[object Object],8 Building Blogs for Lawyers lex Blog TM

What’s a professional law blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9 Building Blogs for Lawyers lex Blog TM

What it’s not? ,[object Object],[object Object],[object Object],10 Building Blogs for Lawyers lex Blog TM

Blog advantages ,[object Object],[object Object],[object Object],[object Object],11 Building Blogs for Lawyers lex Blog TM

Relationship to your firm’s Web site ,[object Object],[object Object],[object Object],12 Building Blogs for Lawyers lex Blog TM

Advantages to you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 Building Blogs for Lawyers lex Blog TM

Why superior search results? ,[object Object],[object Object],[object Object],[object Object],14 Building Blogs for Lawyers lex Blog TM

Importance of search engines 15 Building Blogs for Lawyers ,[object Object],[object Object],lex Blog TM

Advantages over current Internet networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14 Building Blogs for Lawyers lex Blog TM

Lawyers’ adoption of blogs 15 Building Blogs for Lawyers ,[object Object],[object Object],[object Object],[object Object],BBC News 5/21/04 lex Blog TM

Who is reading blogs? 16 Building Blogs for Lawyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],lex Blog TM

RSS feeds 17 Building Blogs for Lawyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],lex Blog TM

Newsreader Collects RSS feeds lex Blog TM

Blogs are a Rotary meeting ,[object Object],[object Object],[object Object],[object Object],lex Blog Building Blogs for Lawyers 18

Early blog design (preconceived notion of blogs)

Professional marketing blogs -- The LexBlog Way

http://privacylaw.proskauer.com/

CT Employment Law Blog Dan Schwartz ,[object Object],[object Object],[object Object],[object Object],[object Object],19 Building Blogs for Lawyers lex Blog TM

Where’s content coming from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 Building Blogs for Lawyers lex Blog TM

21 Building Blogs for Lawyers Time commitment? ,[object Object],[object Object],[object Object],[object Object],[object Object],* Harvard Management Communication Letter, Vol. 2, No. 4, November 2005 lex Blog TM

Blogging in current economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],22 Building Blogs for Lawyers lex Blog TM

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Blogs for Lawyers 23 lex Blog TM

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Blogs for Lawyers 24 lex Blog TM

Small talk leads to big things ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25 Building Blogs for Lawyers lex Blog TM

Search.twitter.com – Twitter Search lex Blog TM

TweetDeck– Desktop Twitter application lex Blog TM

Re lex Blog Results of blogging, networking & social media

Ethics 26 Building Blogs for Lawyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],lex Blog TM

Building Blogs for Lawyers lex Blog TM

Who is LexBlog, Inc.? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],27 Building Blogs for Lawyers lex Blog TM

Thanks & for more info or questions: Kevin O’Keefe CEO, LexBlog, Inc. 411 First Avenue, Suite 304 Seattle, WA 98104 Direct: 206 340 8204 Cell: 206 321 2627 mailto:kevin@lexblog.com Building Blogs for Lawyers lex Blog TM

Online Thought Leadership for Lawyers - Blogs, Social Media, and Twitter

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Online Thought Leadership for Lawyers - Blogs, Social Media, and Twitter