Facebook for Advocacy

OUR APPROACH Sphere of Influence ENTITY

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ I rob banks because that’s where the money is.” -- Willie Sutton FACEBOOK – WHY SHOULD YOU CARE

Share User Generated Content YOU CAN

[object Object],[object Object],[object Object],Connect2Canada CASE STUDY

[object Object],[object Object],[object Object],[object Object],Act4Chemistry CASE STUDY - ACTIONS FOR FACEBOOK

[object Object],[object Object],[object Object],Act4Chemistry CASE STUDY – ACTIONS FOR FACEBOOK

[object Object],[object Object],CASE STUDY – ACTIONS FOR FACEBOOK

Bill Sponsor – State Rep. Mike Morley "I was told that there might be some crazies out there…” Deseret News – 3/16/09 Sent 600 Letters in 4 days Targeted Utah Gamers using video game terms and companies (e.g. Best Buy) Gov. Huntsman Vetoed Bill! Facebook Ads CASE STUDY

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nearly 1,400,000 Americans list “education” or “teacher” in their Facebook profiles Hyper Target Supporters FACEBOOK ADS

Search on Facebook Facebook Connect What’s Next? FACEBOOK

THANKS! Kevin O’Neill Linkedin.com/in/kevinmoneill Facebook.com/kevinmoneill www.grassroots.com koneill@grassroots.com

Facebook for Advocacy

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