PSMA: Using Blogs & Other Social Media moderated by Kevin McKeown, President of LexBlog, Inc.

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Pittsburgh’s Rivers Club on 5/23/12 PSMA panel discussion topic: "Using Blogs & Other Social Media: Your ticket to Gaining Presence, Enhancing Reputations & Realizing Business Development Opportunities." Moderator: Kevin McKeown, President of LexBlog, Inc. Blogger Panelists: MIke Cassidy, Shareholder, Tucker Arensberg Bill Maruca, Partner, Fox Rothschild Lori Wisiewski Azzara, Associate, Cohen Seglias Pallis Host by: PSMA & Karen Come, Eckert Seamans

Negócios Tecnologia

Using Blogs & Other Social Media
Gain Presence, Enhance Reputation & Realize Business Development Opportunities

May 23, 2012

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Agenda
• Introductions

• Big Picture

• Panel Discussion

• Wrap Up

• Q&A

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Meet the Presenters
Moderator:

Kevin McKeown, President, LexBlog, Inc.
http://www.linkedin.com/in/kevinmckeown

Panelists:

Michael Cassidy, Shareholder, Tucker Arensberg
http://www.linkedin.com/in/michaelacassidy

William Maruca, Partner, Fox Rothschild LLP
http://www.linkedin.com/pub/bill-maruca/6/b44/91

Lori Wisniewski Azzara, Associate, Cohen Seglias
http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

How Do You Get Your Best Work?

relationships and word of mouth

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Internet = Accelerator
Strategy First, Tools Second

BLO
G

Facebook, Twitter,
LinkedIn, or a Website
are roads that lead to
your Internet identity

BLOG

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Internet 1998

Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Internet 2008

Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Don’t Fight the Trend...

Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Internet is Pervasive:
What “They” Do Matters...
“Today the Internet is how we do (almost) everything. Our phone calls
are made using Skype. We video chat over Google Hangouts, and
we communicate via Facebook, Twitter and iMessage. Twitter is the
new Associated Press. Vimeo is our PBS, and YouTube and Hulu
are the new broadcast networks. Amazon is the mall and iTunes is
our Virgin Megastore. Pandora is our radio and Spotify is our
jukebox.”
Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

But Still...Why Bother?
• 40% of legal professionals surveyed said blogging
and social networking initiatives have already helped
their ﬁrms bring in new work. 1

• 78% of Executive-level buyers go online to search
for outside legal & accounting professionals. 2

• 55% of in-house counsel say a law ﬁrm’s blog
inﬂuences hiring decisions. 3

• 84% of in-house counsel perceive blogs as
credible. 3

1 Source: ALM Legal Intelligence
2 Source: Greenfield/Belser
3 Source: InsideCounsel, Zeughauser Group & Greentarget

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Benchmark
• 7 out of the top 10 law ﬁrms blogging
• 6 out of the top 10 accounting ﬁrms blogging

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Begin with End in Mind

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Real-life Examples

Source: http://www.chicagoiplitigation.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Real-life Examples

Source: http://www.ctemploymentlawblog.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Real-life Examples

Source: http://www.nybusinessdivorce.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Real-life Examples

Source: http://www.medlawblog.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Real-life Examples

Source: http://hipaahealthlaw.foxrothschild.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Real-life Examples

Source: http://www.constructionlawsignal.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Panel Discussion

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Questions?

Kevin McKeown
LexBlog, Inc.
President
(206) 890-6858
kpm@lexblog.com

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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PSMA: Using Blogs & Other Social Media moderated by Kevin McKeown, President of LexBlog, Inc.

1. Using Blogs & Other Social Media Gain Presence, Enhance Reputation & Realize Business Development Opportunities May 23, 2012 Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

3. Meet the Presenters Moderator: Kevin McKeown, President, LexBlog, Inc. http://www.linkedin.com/in/kevinmckeown Panelists: Michael Cassidy, Shareholder, Tucker Arensberg http://www.linkedin.com/in/michaelacassidy William Maruca, Partner, Fox Rothschild LLP http://www.linkedin.com/pub/bill-maruca/6/b44/91 Lori Wisniewski Azzara, Associate, Cohen Seglias http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996 Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

5. Internet = Accelerator Strategy First, Tools Second BLO G Facebook, Twitter, LinkedIn, or a Website are roads that lead to your Internet identity BLOG Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

8. Don’t Fight the Trend... Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

9. Internet is Pervasive: What “They” Do Matters... “Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.” Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

10. But Still...Why Bother? • 40% of legal professionals surveyed said blogging and social networking initiatives have already helped their firms bring in new work. 1 • 78% of Executive-level buyers go online to search for outside legal & accounting professionals. 2 • 55% of in-house counsel say a law firm’s blog influences hiring decisions. 3 • 84% of in-house counsel perceive blogs as credible. 3 1 Source: ALM Legal Intelligence 2 Source: Greenfield/Belser 3 Source: InsideCounsel, Zeughauser Group & Greentarget Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

11. Benchmark • 7 out of the top 10 law ﬁrms blogging • 6 out of the top 10 accounting ﬁrms blogging Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

PSMA: Using Blogs & Other Social Media moderated by Kevin McKeown, President of LexBlog, Inc.

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